The proliferation of smartphones and the rapid increase in the usage of the internet has encouraged brands to leverage social media presence as a means of reaching out to their target audience.
Apart from this, social media provides an opportunity for you to connect with your prospects and learn what your audience thinks about your brand and your product offerings.
Still not convinced why it is significant to emphasize on your business’s social media presence? Have a look at the numbers yourself!
- According to the latest study by the Global Web Index, around 54 percent of social browsers mentioned that they leverage social media to research about the products that they like.
- Research conducted by the Dream Grow revealed that 71 percent of consumers who have a delightful experience on social media with a brand are most likely to recommend it to others.
- A recent survey carried out by Sprout Social discovered that 21 percent of consumers are more likely to buy from brands that they can easily reach out on social media.
- According to Small Business Trends, around 68 percent of Instagram users engage with their favorite brands regularly.
These studies clearly show that social media presence matters more than anything in the digital era of today. So, if you want to make an impact among your target audience, you should focus on establishing your social media presence right away.
However, it is critical to note that there are many other competing brands available on social media, thus making it difficult for your business to grab your audience’s attention. So, how do you ensure an effective social media presence for lasting results? Don’t worry, we have your back!
We have curated a list of simple yet amazing, tried, and tested 6 social media marketing tips for helping you take your social media game to the next level:
Tip #1 Ensure Brand Consistency
It is no secret that brand consistency plays a vital role in making your social media presence impactful. This is because it helps build a credible image and lets your audience easily recognize your business.
Even then, many small businesses post inconsistent images or mismatched logos on social media. Such blunders cause unnecessary confusion for your target audience and make your brand look unprofessional, thereby hurting your brand image.
Instead of posting incorrect photos or merely applying the one-size-fits-all approach, you should take your time to create a consistent brand image across all your social media networks. Besides this, one of the best practices is to optimize your selected photos based on the specifications of each social media site.
Unsure what are the minimum image size requirements for some of the most common social media sites? We’ve listed a few of them below:
- Facebook: 180×180
- Twitter: 400×400
- Google+: 250×250
- LinkedIn: 400×400
Apart from this, you can also use the photo tools of a particular social media platform as they let you rotate, resize, and reposition your images, thus allowing you to ensure brand consistency.
Tip #2 Post Informative Content Regularly
It is a known fact that due to the shift from traditional to digital mediums of marketing, almost every business is present on social media for amplifying reach. Considering this ever-increasing competition and clutter on social media, to be on top, you need to stay active.
You can simply do so by posting relevant content to educate your audience. This is because there is nothing as impactful as frequent communication with the audience. Besides this, you can also engage your prospects by sharing appealing infographics and videos with them.
Not sure which type of content to post on your social media accounts for staying on top of the minds of your target audience? Check out this blog that entails which type of content can help amplify reach and engagement.
Tip #3 Conduct an Interesting Social Media Contest
Past research revealed that social media contests have a 34 percent conversion rate, which is higher compared to other content types. This study proves that by conducting an exciting and interactive contest, you can increase engagement and build lasting relationships with your target audience.
Other than this, people love social media contests, and they often tell their friends and family about them, thereby increasing brand awareness and helping your brand connect with more and more customers.
Wondering how to run interesting social media content that your audience would love? Below are a few expert tips and tricks that can help:
- Make sure your contest has defined goals so that there is no confusion.
- Mention the eligibility criteria on your social media profile first so that your audience knows how to participate.
- Always keep an exciting giveaway for the winners to encourage maximum participation.
- Don’t forget to communicate the deadline of the contest.
- Promote your contest through different marketing channels, such as email, etc.
Tip #4 Host Interesting Webinars for Your Prospects
A study conducted by the ON24 identified that around 76 percent of marketers mentioned that webinars are a compelling way of generating more leads for your business. Do you know why? This is because an interesting webinar facilitates your business in connecting with the intended audience.
All said and done, it is crucial to note that your webinar can never be a success if you wouldn’t promote it the right way.
Many digital marketing experts suggest that you should promote your webinar through social media. Not sure how? Don’t worry; here are a few ways that can help you ace your webinar marketing goals:
- You should always add compelling visuals, such as images, videos, and gifs, in your posts.
- Don’t forget to add a clear call-to-action (CTA) button to your webinar marketing posts.
- Ensure that your social media post is followed by an informative landing page, as this helps optimize registrations.
- For reaching out to a larger audience, you should experiment with paid social media ads.
Tip #5 Unlock the Power of Visual Marketing
Forrester conducted a study that revealed, almost 90 percent of the information conveyed to the brain is visual. Apart from this, visuals are processed 60,000 times faster compared to textual content.
This is the reason why your target audience gets attracted to the social media posts that contain enticing visuals. This is because visuals, like images and videos, communicate your branding messages in a better and more engaging way.
Are you, too, looking to brand yourself successfully on social media? You should incorporate interesting visuals in your content right away.
All in all, while posting images on social media, make sure that they are relevant to your content. To inspire your audience, you can also create images or videos that explain your products’ benefits.
Tip #6 Rely on an Expert
The last but the most important tip on our list is to rely on a social media expert. This is because ensuring an appealing presence on social media isn’t an easy feat. Instead, it requires a considerable amount of time, effort, and knowledge about the ongoing trends and best practices.
So, if you want to take your social media marketing efforts to the next level, you should hire an expert right away who can help your social media messages and posts stand out even in such an intensely competitive marketing landscape.
The Bottom Line
Congratulations, you’ve made it till the end! So, are you ready to ace your social media marketing goals? You can simply ensure the perfect presence on social media by following the best practices mentioned above. However, it is critical to note that you can’t be successful overnight; instead, you should ensure consistent branding for appealing your target audience.