SEO Strategy with Voice Search, It can be quite challenging to search for some data when you are multitasking and find it difficult to type text without the opportunity to conduct a voice search. As per the market report, more than 71% of the respondents will use voice assistants rather than typing the queries by 2023.
The most important aspect is that the difference between the typed questions and the spoken queries may affect SERP results differently. It means that a voice search optimized website with the help of renowned web development services will have a better chance of engaging the subscribers or potential customers.
What is meant by Voice Search?
It is a search technology that is rapidly developing, and through voice search, you can search anything online with the use of your voice commands. The use of this technology has taken tremendous momentum at present though it has been around for quite some time. Most people have a smartphone these days, and people are now more informed about how to do searches online.
Optimizing for voice search can be a big step for businesses to become strong contenders in the competitive world. Voice searches can save a lot of time and effort of people, and people are making the transition to voice search as a more favorable option whenever they need to search for anything. It means It is for this reason for every business whether small or big, to optimize their websites as well as content to this developing technology.
How to go about Voice Search Optimization?
The typed and the spoken search output will be producing different results, and it means that optimizing the websites for voice search may not look the same as optimizing for traditional search. Since people using mobile voice search will get one top result only, it is affectionately dubbed as ‘position zero’, and everyone loves it.
Thus, very soon, ranking number one or securing position zero will become the main goal for every business owner. It is because the potential customers may not be able to see your website even if you are third or fourth in the SERP with the traditional search.
Make a Suitable Plan of Action
Since people are in favor of using voice search more and more, you need to optimize your business website for current and future voice search requirements. You need to develop a suitable plan for this, and the first step for this plan is to analyze the keywords.
By doing SEO website audit, Analysis of the keywords should be for those that are related to your business, to your existing website and your future voice search requirements. If necessary, you may have to plan for producing a new type of content for voice search.
List your Website Online
In case you are a local business, it will be a good idea to get your business listed in the business directories online. It can be great to prepare your business website for a voice search option by listing your business online. It will give a competitive edge for your website when you list online.
Smartphones execute voice searches through the voice assistants like Google Assistance for Android OS and Siri for Apple smartphones. Unlike text-based search results, voice assistants are unable to display search results for local businesses.
The voice assistant will show up the listing of the online businesses first, and therefore, by listing your website in the online business directories, you will be benefitted.
Optimize the Page Loading Time
Page loading speed on a website remains the most crucial factor in earning a good search ranking. With the increase in digital content volume that includes voice search, the page loading speed of a website directly impacts the search engine rankings.
Those websites, with the help of CMS development services, will always have a faster page loading speed that has content that can be easily processed and also is supported by a highly efficient web hosting server. Even if you are visible online, if the page loading is slow, people will not hesitate to quit your site immediately.
Create More Local Content
Voice searches are also made to find local information and content, and if you can focus on making relevant content that fulfills the need of the local people, you will get a better response in voice search.
Since the voice search technology is concerned with one website for giving results to query, you should ensure that the voice assistant gets all information quickly with ecommerce development services.
You need to pay attention to all the small details to make sure that your website is mobile-friendly, fast as well as secure. Since voice search has become a very important trend, to be a part of this stride, you need to adapt your strategies accordingly.