EJ Dalius: In case you are planning to formulate a sales brochure, boost the business, and announce new services, you have to consider certain things. Keep in mind that the aim of developing a flyer is to attract decent responses from the customers. Also, the creation and mailing of sales leaflets are a significant expense for entrepreneurship. However, the cost is not the only worry. From the language to the style, to the formatting, and other aspects need careful attention. Keep in mind that you run the risk of alienating customers and losing sales if the leaflet does not effectively plan.
Eric Dalius suggest ways of making attractive brochures
Keep in mind that brochures are a piece of paper, which represents the business. It gives the customer an impression of the products and services of your business firm.
- Understanding the customers:Before you spend your time and effort developing brochures, ensure that you suitably understand your customers. It encompasses what they want to buy, the things they are interested in, the dilemmas they face while purchasing a product, and the like. For this, you have to talk to the salesperson and grab information regarding the customers. You may also make use of feedback mechanisms for gaining reliable insight into customer shopping behavior.
- AIDI: You must plan your leaflet for AIDI (Attention, Interest, Desire, and Action.) For ensuring effectiveness, the brochure requires attention that expects hard work. According to Eric Dalius, the booklet must get planned to effectively convey to the customer why they must purchase the products and services and the efforts you make for fulfilling their requirements. It must be so designed that it draws their attention, compels them to take specific actions, make appointments, and visit your website.
- Avoid pictures on the cover of the brochure:People are very proud of the business structure. Also, the process in which it has grown. However, the customers are least interested in your pride in the company’s building. Hence, manufacture the leaflet, for showing the customers what they want to know. It must encompass the details of products and services you intend to provide them. Abstain from wasting space on the leaflet, which you may utilize for showcasing the products and services.
- Keep selling: Keep in mind that customers are interested in themselves and their businesses. For grabbing their attention, the leaflet must highlight the benefits, which the customers will derive from purchasing the commodity. When you highlight the specific aspects of the products and services, they tend to desire those products.
You may also use graphics and headlines in the handout and make the brochure look professional. Also, make the headlines benefit-oriented, and use bullet points to focus on the fundamental features.
Moreover, focus on readability, and tell the customers what you want them to do after reading the leaflet. Equip them with reasons to act immediately, and make it easy for them to respond. However, never forget the risks associated with brochure planning.