DIGITAL MARKETING TOOLS: Regardless of size and type, every business needs to market its products or services to gain audience attention and ultimately make sales. It is no secret that with the advent of technology and globalization, more companies are transitioning their marketing strategies from traditional to digital. However, due to tough competition, digital marketing today is not easy as it seems.
Most of the businesses of the present-day promote their products and services through digital marketing platforms. It is a process in which you employ online channels to achieve your business marketing objectives. Notably, organizations cannot promote their products overnight as there’s no one-size-fits-all strategy. A good practice is to think strategically about ways to improve your customer experience and the hacks which can benefit your business. In this way, your efforts would not go down the drain and gain a competitive edge.
There are plenty of digital marketing tools online for business. However, if you don’t know which one fits best for you, then read on below to get a clear picture of the most well-known digital marketing tools to boost your sales:
1. EBOOK MARKETING
Over the past few years, the ebook marketing strategy has gained much importance. It is because people gain more detailed insights through ebooks and enjoy reading them. With ebooks, you can share various sides of your business or discuss different topics with the target audience. Undoubtedly, writing an ebook is easier said than done. It is the best option for those who wish to inform their customers about every minute detail of their services or products.
The strategy is useful as it helps to develop trust and authority among consumers regarding a brand or product. Readers tend to acknowledge brands that never fail to educate their customers about their service. Consumers who want to access your ebook will be more than willing to provide you their contact details and marketing consent. Therefore, it’s a win-win situation for both. You can convert your various blogs into one comprehensive ebook with a blog to ebook converter to drive more sales.
2. SEARCH ENGINE OPTIMIZATION (SEO)
One of the most effective digital marketing tools to this date is Search Engine Optimization (SEO). With hundreds of websites offering the same services, it’s hard to rank on the search engines’ first page. For this reason, implementing the right SEO techniques can help you gain potential customers and generate sales. SEO is a series of steps to improve the search engine ranking of your website and builds trust. Optimizing your site with the relevant keyword can help you rank higher and drive in more target audiences. Look for the phrases your intended audience uses to search their queries and incorporate those keywords to attract customers.
3. EMAIL MARKETING
If you think emails are becoming out of date, you might be wrong. An email has survived as the most effective digital marketing tool in comparison with others. Email marketing allows you to stay in touch with your prospective customers. Perhaps, your customer may not need your products or services right away, but your email marketing strategy can help them choose your services in the time of their need.
The best part of an email marketing tool is to segment the audience according to user behavior and create your email campaigns. In this way, you can create a subscription email for users to read your content. You can even make a sign-up email for potential customers to purchase your products or services. You can also retain your old customers by sending them emails to let them know about your new shipments of services they would like to purchase. Below are some essential tips to make the most of your email marketing tool:
- Write an eye-catchy email subject line to lure your customers
- Use simple language to persuade users to take action
- Avoid long content in your email and add bullet points to make it reader-friendly
- Optimize it for both desktop and mobile devices
- Don’t forget to add your brand logo and professional signature
4. PAY-PER-CLICK (PPC) ADVERTISEMENTS
Are you looking for the most profitable digital marketing tool for your business? Then, pay-per-click (PPC) advertising is your go-to option. In PPC, you should target keywords that your users are searching for so that your ad may show up on the top of the search results. However, be mindful that you are not paying for your ad space instead for the results. Since most users click on the ad with the intent to purchase a product or service, make sure to include an attention-grabbing call-to-action button on the landing page of your website.
Moreover, don’t limit your PPC marketing strategy to search engines. You can also advertise on social media and other platforms. A best practice is to integrate both SEO and PPC tools to get the maximum outcomes. The cost-effective tool can get you a better ROI since you will be paying for the ads that only interested customers would click.
5. SOCIAL MEDIA MARKETING
According to Statista, around 3.6 billion people used social media in 2020, and the graph will grow by 4.41 billion users in 2025. In case you are still not using social media tools to promote your product, you may likely miss out on several vital opportunities on the table. The digital marketing tool is beneficial as it helps you expand your target audience by sharing fresh and unique content. Most businesses fail their social marketing strategy because they try it on every social media platform all at once. An ideal way is to recognize your audience, learn their needs and behavior, and identify the digital media platform which is most popular among your target audience.
Time plays a crucial part in social media marketing. It would be best to post your content at the right time, i.e., when it could reach the maximum audience. Besides, responding to customer feedback can take your marketing to a whole new level.
6. VIDEO MARKETING
The majority of people today indeed prefer visual content. Since people love storytelling, make sure your video marketing techniques include realistic stories to depict your brand’s human elements. Regardless of the type of video content, either informational, behind the scenes, or launching a new product, videos increase the conversion rates rapidly. It is safe to assume that video marketing will continue to play a crucial role in the marketing world.
A podcast is an audio form of content that keeps the audience engaged with attention-grabbing yet inspiring information. You can communicate with your audience, tell stories to create brand awareness and hence generate revenue. You can also embed your podcast link in your blog posts and share it on social media to attract your target audience. Also, you can submit your podcast episodes to various podcasting directories to share your knowledge and expertise with the maximum audience and enhance your brand visibility.
Launching a new business and making it thrive requires a lot of effort and time. Instead of being a tough sell, align your content with the consumer’s interests. Be sure to add an element of creativity in your marketing tactics to spark the curiosity of customers. With the right marketing strategy, you can increase brand awareness and generate significant revenue every year.