Email marketing is one of the most effective means of marketing in the digital world today. Marketers can use this channel to gain new leads to improve customer retention. However, as effective as this marketing channel is, brands and marketers can make mistakes that damage their reputation and effort. One of the main problems is that many of these marketers, especially the newbies, don’t even know what they are doing wrong. In this article, we will be discussing some of the harmful email marketing tips that can destroy your reputation and make your effort ineffective.
Poor subject lines
The subject line is one of the most crucial parts of an email. People get tons of emails every day, and there are only a few they can open. The difference between an open mail and a deleted or ignored one is most times the subject line. Ensure that your subject line is compelling but not hyped-up so that it looks like spam to the recipients. Some characteristics of the best subject lines are:
- It provides value and does not trick the recipient into the opening.
- It is short and precise.
- It is personalized and focuses on the subject without using filler or fluff words.
- It sounds professional, not sensational.
- It doesn’t yell at the reader with full caps.
When your subject line offers no value or comes off as lackluster, it will receive no attention from the recipient.
Sending spammish emails
It’s not only the subject line of your email that you need to pay attention to. The content of the email, as well as the verbiage, are crucial too. Otherwise, the email will be sent into the spam folder. And even when they don’t delete it or mark it as spam, it will not achieve its goals. You will fail to convert prospects and leads because of the poor quality of your emails. If you do this consistently, you will have a reputation as a spammy company. If this happens, your prospects are not only going to unsubscribe from your list, they will be turned off from making any purchase with your brand, and you would lose that person forever – and there will not be just one person in this position. So, you must make sure your emails do not come off as spammy to the recipients.
You could do well with your subject line, have good email content that is engaging and colorful, and still not offer any value to your recipient if you do not add a call to action (CTA). The consumer market is very fast-paced, and time is of the essence. You do not want to waste people’s time by sending them emails without a prompt to take action. So why did you send the email?
Also, it is not enough to add a CTA without clearly stating how that action is beneficial to them in your email. You would simply be wasting everybody’s time, including yours. It is necessary to define the purpose of your emails before sending them, so it guides you on what to include, how to pass the message, and what to expect.
Not allowing readers to reply
As stated in an assignment writing help, nobody wants to get an email to which they can’t reply. Sending emails consistently with the ‘Do Not Reply’ tag pisses the prospect off with time. It pushes them to look for other organizations that are more personable to do business with. Ensure that readers can always contact you. If it is too overwhelming to allow replies in your email, include a link that takes them to a landing page to make inquiries or ask for more information.
Overusing stock photos and graphics
Your recipients have devices that can load image-heavy content efficiently. However, building your email campaigns around just graphics or stock photos alienates the readers, and your correspondence becomes irrelevant to them. While graphics and charts can be added to emails and effectively increase conversion rate, they’re nothing but ingredients to spice up the email. They can’t and should not be the main meal.
Emails are effective marketing channels, but a few mistakes can wash your efforts down the drain. These are some of the mistakes you must watch against.
Also read about: Instagram Marketing Tips for Small Businesses