Jigar Agarwal
Digital marketing has changed the entire marketing industry in these recent years. Now, it is hard to ignore the digital platforms for any business and if they do so then it will lead to the end of the business. To keep up with the pace, it is important to get updated with the latest content marketing trends.
The most vital aspect of digital marketing is content marketing. Through content marketing, you can educate your target audience and impact your prospects by creating authority in your niche. Content marketing is the best way to inform your potential customers about your presence and getting a higher organic reach. Almost all industries, including software development companies, are making use of content marketing to generate leads.
Content marketing is not just about writing a blog post or creating a video for your blogs and social media channels, it is much more than that. To strengthen your content marketing goals, make sure to create quality content strategically by following the current marketing trends.
Here, in this blog, we are going to discuss top content marketing trends that you should consider in your marketing action plan in 2021.
Table of Contents
Top Ten Content Marketing Trends
Value-driven Content
The Internet is loaded with different forms of content on every topic that you can choose to create content. Then the question will be what to do in such a situation and how it makes your content stand unique among other available content. Some content writing guides can come to your rescue in such a scenario.
The goal of content marketing is to engage with the visitor that helps in building trust. The only way to do it is by creating a piece of content that adds value to the visitor’s knowledge. If visitors find it useful, they will connect with your brand. Further, when you ask for their details, they will give you based on the trust that you build through your content.
Building Strong Communities
Creating communities is not a new thing. Humans have been doing it in various aspects for a long time. Building communities signifies your authority and it helps in reaching a wider audience with less effort. An active community is the group of people who promote your brand indirectly.
Building communities is not just about selling your products and services, it is preferred by businesses for better reach as well as building long-term trust and loyalty. Spreading brand awareness over social media channels can be easily done by communities.
There are numerous ways to create and engage with your community which include social media groups, newsletters, etc.
Video Content Will Still Rule in the Marketing World
Do you know which is the second most preferred search engine in the world?
It is Youtube because most people don’t like to read, they choose video format content instead of a blog post or a long-form of content. Videos are easy to understand and it is a quick way to communicate your message with your audience and educate them in a detailed way.
In recent times, short video content gained huge popularity through Tiktok and Instagram reels. These short videos bring higher reach and help you quickly interact with your audience. Videos are a great way and they will still boom the content marketing industry in 2021.
Podcasts and Audio Form Content
Before the commercialization of Televisions, people used Radios and FMs for entertainment and news updates. It was the era of audio form. But in the last few years, the trend of Podcasts and audio format content is growing again. According to Podcast Insight, there are more than 2000000 Podcasts shows that are live till April 2021.
People prefer audio content because it can be consumed anywhere and anytime. It doesn’t require full attention while listening to a podcast as compared to the videos and blog posts. Podcasts and audio form content is getting their place in the marketing industry and it will play a huge role in 2021.
AI-Powered Content
AI is the technology that is replacing humans in numerous fields of work. The best feature of AI is completing a particular task in a very short time where humans will take hours to do it.
Content marketing strategists never want to waste their time to get behind others. They want everything as quickly as possible and here AI plays a big role in content marketing. It only takes a few minutes to explore the internet and give you the desired results.
From keyword research to content optimization, AI-powered tools can do it for you. However, AI still needs improvement in content creation and optimization.
User-Generated Content
It is an effective strategy that works especially on social media platforms. In user-generated content, you publish content created by your users which can also work as testimonials.
It helps in building relations with customers because they feel amazing when their content is shared by the respective business.
The best thing about user-generated content is you don’t have to invest your time and resources in creating content. Along with that, such content looks natural and does not look like a sales pitch.
Topical Authority
Google is becoming smarter than before. Now, building backlinks aren’t enough to rank on the search engine. Apart from keywords and backlinks, Google’s algorithm also checks the depth of the content.
It is important to show all your expertise on a particular topic with a long-form of content. Long-form content engages the visitors of your site by providing in-depth information. Not just this, using such content you can easily build an authority in your niches.
Live Streams and Webinars
After the pandemic hit the world, all of us underwent the phase of lockdowns. This was a turning point where live streams and webinars became the vital aspect of content marketing.
Live streams and webinars are the most engaging content forms that people love to watch. Using live streams, you can interact with your customers and followers directly. People find live streams attractive because it is like a natural conversation without any script or edits.
With that, webinars are the form of content in which you can educate your attendees that ultimately lead to a good conversion rate.
Repurposing and Atomization Content Across Channels
You can save time and energy by repurposing your content for different channels. You can repurpose your content in various ways, for example, you can embed your Youtube video in your blog post or transcription of Youtube video into a blog post or a newsletter.
Furthermore, content atomization means breaking down a long-form of content into multiple short pieces like editing your Youtube video into short 30 seconds reels.
It is a lengthy process to create separate content for different platforms. That’s why marketers repurpose written and video content into different short formats. It is an effective and clever strategy that you can apply.
Content Personalization
Content personalization is a medium through which you can improve user experience. Let’s suppose, a visitor comes to your website and explores about SEO, you can target them through notifications and offer them SEO courses or consultation.
Content personalization is the latest trend and continues to remain on the list of top trends.
Conclusion
In this blog, we have listed down the ten trends that will rule. The format of content you choose varies according to your niches and the platform you prefer to dominate. With that, content marketing trends change with time, it is important to get updated with the latest trends.
One more thing that you shouldn’t ignore is that content marketing trends aren’t everything. There are other factors too that make you successful in your marketing goals.
Also read about: How is Automation Improving the Customer Experience?
Jigar Agarwal is Passionate writer eSparkBiz . Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.