Category Business

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How is Automation Improving the Customer Experience?

Customer Experience

Customer Experience and Why It Matters for Business The concept of Customer Experience itself is very broad. In this article, we focus on the customer service context and its automation. With rapid software development, constant Internet upgrades, an abundance of…

How To Write A Compelling Brand Story

Compelling Brand story

Storytelling is considered an effective method of communicating. Most individuals have done it to spur a reader’s or a listener’s imagination. However, writing a compelling brand story — a narrative method of sharing facts about a brand in a way…