As a brand that actively pursues blogging, you need to find new and inventive ways to create more brand awareness. While traditional digital ad campaigns can be helpful, they don’t deliver advertising benefits right away. However, you can take things up a notch and introduce creativity, richness, and interactivity into ads that people might consider boring by looking into rich media advertising. Well-crafted, innovative, and engaging rich media ads can create a powerful impact on web users, increase your brand visibility, and result in higher engagement rates.
Here’s everything you need to know about rich media advertisements!
What Are Rich Media Ads?
As suggested by the name, rich media ads are ads that use a mixture of rich media formats, such as text, images, audio, animation, videos, and more. These are dynamic, interactive ads that can mold as per the user’s on-device movement.
The intent of these ads is to deliver an enhanced user experience, and hence, drive engagement. These ads are akin to visualizations brought to life, such as a banner having a dynamic foreground and a static background as per your on-screen movement. If you want to create a rich media ad, reach out to the most reputable digital ad agency for reliable digital advertising solutions leading to interactive rich media advertising.
Difference between Rich Media Ads and Standard Ads
Standard ads display plain, static text and images and their file size is typically up to 200 KB. At most, a standard ad can include a GIF format. These ads are incompatible with technologies, such as HTML and Java. If you click on these ads, you will be directed to the advertisers’ page. Additionally, their campaign performance is measured via the click-through rate (CTR) metric.
On the other hand, rich media ads are audio or video driven, expandable, and dynamic. They complement behaviorally targeted videos and flashy games, and their file size is typically greater than 200 KB. These ads are compatible with HTML5, Java, and Javascript. Clicking the ad might highlight its interactive features, such as floating, sound, canvas expansion, instead of taking you to the ad’s landing page. Lastly, their performance is measured via multiple metrics that track user engagement, such as interaction time, dwell rate, views, rewinds, and more.
Popular Rich Media Ad Formats That Guest Bloggers Can Use
As a guest blogging brand, here are some popular rich media ad formats that you can try out to decide which one works best for your business:
1. Rich Media Banner Ads
Banner ads are the most popularly used format for advertising. A rich media banner ad is essentially a motion poster, a significant upgrade from the traditional static banner image. These ads are typically placed at the top front of the webpage. They have high visibility, engagement rate, and CTR. They are spacious, and they also load quickly.
2. Rich Media Slider Ads
Slider ads move along as the user scrolls the page and become static when the page scrolling halts. Advertisers place these ads on the bottom right corner of the webpage. They are less disruptive and highly engaging. They also enjoy a high CTR.
3. Rich Media Expandable Ads
These multi-directional ads expand automatically when a user clicks, hovers, or taps them. They have high cost-per-mile, great viewability, high CTR, and excellent engagement. However, they do have a high load time. Advertisers place these ads on the left or right side of the webpage, from where they expand to the other side of the screen.
4. Rich Media Interstitial Ads
Interstitial Ads are full-screen ads that are naturally hard to miss and highly intriguing. They are spacious ads with high visibility and viewability rates, excellent CPM, and enhanced recall.
5. Rich Media Pushdown Ads
These ads are in the preview by default. They push the content down and expand once the user triggers them with a clicking, hovering on, or tapping them. They have a high engagement rate, good recall, and high CPM.
Why Use Rich Media Advertising?
If you’re wondering why you should use rich media ads, the answer lies in better revenue. These ads can deliver greater CTRs and CPMs than standard ads. Plus, they are highly engaging and have a better brand recall than traditional ads. These interactive ads also have a high interaction rate and offer a memorable user experience.
The Bottom Line
As a blog posting brand, you should have an acute knowledge of how to use rich media advertising to your benefit. When used correctly, a rich media ad campaign can enhance user experience, lead to greater engagement and interaction, and boost your revenues.
So, hire a digital ad agency to create rich media advertisements, such as banner ads, ad expansions, sliding ads, and more, to enhance user interaction and achieve a better click-through rate while raising brand awareness!
Also read about: How Can Social Media And Branding Agency Help Your Business?
