Online videos have now become a medium most of us find while surfing the internet. They’re all over your Instagram, Twitter, Facebook feed, and you can’t help but click on them because they look like they’re worth watching. You watch the video and then that company is back in your newsfeed again–and this time with an offer for something you don’t want to miss.
For today’s marketers, video marketing is a powerful tool to boost online presence, expand reach, and generate sales faster than ever before. Even better, video marketing is a low-cost marketing strategy.
Thanks to the internet, even businesses with a tight budget can still create this engaging medium using affordable, easy-to-use video marketing tools out there.
From video production to video hosting and distribution, these tools below will help you create videos that are both creative and effective in marketing your product or service.
Table of Contents
Popular Video Marketing Tools You Can Use:
To help you get started, we’ve collected some of the best and essential video marketing tools you can use at your disposal:
Celtx is the tool you need when it comes to scripting, storyboarding, and organizing your video. Basically, for any features you need for the pre-production process, Celtx got it covered. Well-thought pre-production will result in a well-made video.
Not to mention that Celtx also helps you collaborate with team members all over the world so everyone is on track and no one gets left out of a project–even if they’re working from home or another country.
#2. Final Cut Pro
If you’re looking for a professional-grade video editing tool, look no further than Final Cut Pro. This software has basic to advanced editing features, and you can use it to create polished videos for social media or the homepage. The user-friendly interface also makes it easy for you to learn and operate the software.
With Final Cut Pro, you’ll have more creative control over your video and be able to make them look more polished and high-quality. You can create seamless transitions and gorgeous effects such as slow-motion or fast-forward playback in just one click.
With PowToon, you don’t need to hire a professional explainer video production company. This tool helps you create animated videos for your business. It comes with ready-made templates, props, background settings, and characters that can be customized to your own liking.
PowToon also has a free plan that offers plenty of great features including storyboarding, creating custom character animations–and even adding voice-over and background music to set the tone of your video.
#4. InShot Video Editor
InShot Video Editor is a tool you can rely on when you need to create a short, straightforward social video in a minute. This tool offers you quick solutions for editing their footage before uploading it on various platforms such as Instagram or Facebook. It lets you trim, crop, or add music and text to your video at your fingertips. You can also apply special effects when editing the videos taken with your mobile device.
With InShot Video Editor’s smart function, it will automatically analyze each frame of a video for optimal effect–like color balance or brightness adjustments. You can even use this tool to put together video stories and create an entire video using your clips, photos, music, voice-over.
You can use Canva to easily create videos for your social media platforms. With this tool, you don’t need any design or video editing experience to make high-quality videos. Canva offers a wide range of templates and tools that are easy to use and can be customized to fit your brand’s look and feel.
From creating title cards to adding animation or motion graphics, you can do it all with Canva. You can also choose from a library of over two million stock photos, graphics, and videos to help you create the perfect video for your brand.
Also, Canva is well-known for its thumbnail maker feature which you can utilize to create eye-catching, fully-customized thumbnails for your YouTube videos.
If you want to show a new feature of your SaaS product, it’s always better to use a screencast animation that shows the interface. That’s where Camtasia comes in–a powerful video editing software for creating professional-grade screencasts and videos.
Camtasia makes it easy to record your computer screen or import existing footage, then edit and produce them into high-quality videos. You can add titles, callouts, graphics, music, and voice-over to help you create an engaging video.
A great video hosting and distribution platform, Vidyard allows you to not only upload and share your videos with the world but also track their performance and measure their impact on your business goals.
This tool gives you an insight into your video views, engagement time, demographics (age group), top referrers, regions where it was viewed most frequently. This way, you can identify which video content is resonating with your audience and optimize them for better results.
With Vidyard, you can also create shareable videos with titles, subtitles, and closed captions that are SEO-friendly.
With these top video marketing tools at your disposal, you should now be more ready to create high-quality videos that will help boost your sales. Of course, you don’t have to use all of them. You can choose a few that will work best for your business and produce effective results.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).