If we talk about the Magento pre-order campaign, then it is not an easy thing and especially when you don’t have any marketing strategy to promote the campaign. As you may know, Magento is a popular eCommerce platform. It also offers strong Magento Support for the platform.
When you are into the Magento business, it is important to have strategies for the pre-order campaigns because this pre-order thing is getting more & more popular in the industry. When you sell pre-order products, then it can give you a lot of benefits like improving cash flow, increasing sales, and also anticipating the demand.
As we said, a pre-order campaign is a great way to increase the sales of business, but many of the store owners are not aware of the strategies for the pre-order campaign. So, in this article, we will give you Magento Guide to some of the awesome strategies for building hype and running a successful pre-order campaign.
3 Strategies for Magento pre-order campaign
Use Incentives to Create Viral Loops
Getting viral is a difficult thing, but you can do it by motivating people to share about the pre-order products. You can give discounts to the people who share the links of your store on their social media accounts. You can even add urgency to this thing by offering a limited-time discount so that people share the link quickly in their social media accounts.
You can also provide other incentives like a free extension, a free gift, etc. to people who share the link on their accounts. In this way, the person sharing the link will be motivated and will also be compelled to buy the product due to discounts or gifts. Thus, your customers will also increase and your campaign will also grow.
Many people are a part of various communities like communities related to the business, community of entrepreneurs, Facebook groups, forums, etc. So, you can promote your pre-order products in such communities. However, you must not spam the online groups, promote in a genuine group in a decent way that attracts the members of the communities to buy the product.
Partner with influencers
One of the most powerful ways to drive traffic is by collaborating with influencers. Today, almost all brands collaborate with the influencers for the promotion of their products because these influencers have a lot of followers on their social media accounts. Thus, they can be of great importance. However, it is important to note that you should pick influencers that are a good fit for your pre-order items.
In conclusion, we would say that it is important to run a pre-order campaign to create buzz and increase the sales of Magento. You can use these strategies for the Magento pre-order campaign. Also, do not forget to Hire Magento 2 Developer, in case you face any problem related to Magento.