Latest Features

The Importance of Impact Investing Measurement

Investing Measurement

Impact investing measurement facilitates understanding, accountability, and value creation, as it grounds decisions in evidence. Therefore, it should be integrated into investment and portfolio management work. The Rise framework, for example, considers the probability of social and output value for…

What Is Addressable TV Advertising and How Does It Work?

Addressable TV

Through traditional TV and broadcast media (e.g., cable and satellite networks), brands and advertisers needed to run ads, hope their viewers were watching, and assume, based on general demographics, that those viewers were their target audience. Since the growth of…