Content marketing is a marketing strategy spanning all advertising modes that facilitate the production or content sharing to participate in present and prospective consumer bases. Are you looking for ways that help your business survive in a competitive market? Content Marketing is the only solution. Marketing experts believe that content marketing success is a tremendous relief to robust marketing strategies and that it has opened doors of growth for your brand.
Companies are trying multiple techniques of approaching prospects and transforming them into potential leads, but prospects do not react appropriately to the ancient forms of marketing. Then the question arises, “What’s next?” Content marketing is the next game-changing strategy to scale up your product and brand.
Encounter a groundbreaking yet result-driven strategy fuels your brand reputation. But have you ever thought of analyzing and evaluating your content’s performance? Are you getting expected leads via content marketing? How are you going to measure the performance? Well, this is where the concept of metrics comes in.
Being a marketer having a keen focus on your content ensures whether it’s reaping the expected prospects or not. We have rounded up some of the useful metrics that help you effectively measure your KPI’s.
1) Onsite Time
Onsite-time is one of the most crucial metrics that you need to track. How would you analyze whether your onsite content is grabbing your customer’s attention or not? It’s because of onsite time. If your visitors are scrolling your website and then suddenly abandoning it, it means your content isn’t captivating enough to grasp the audience. Sometimes, your onsite content is strong, but your customers couldn’t access your website on the search engine. Why is it so? It’s due to poor SEO. Hiring a Dallas SEO Agency will help you maximize your content reach using high-end SEO tactics.
Don’t forget to peek into onsite time metrics. It helps to measure your content’s KPI.
2) Evaluating Sales Performance
Do you know what the worst nightmare is for a company? Not hitting their sales target. How to captivate peak performance? How are you going to scramble to make a change that maximizes sales?
It is essential to evaluate and assess sales growth appropriately to propel growth.
Is your content interactive and robust enough to boost the sales revenue? What aspect of your content is successfully influencing sales? The overall ratio of sales you are generating helps you in evaluating and assessing your content marketing campaign. Are you keep on losing potential leads? We understand that it’s frustrating for many marketers. We all want the prospects to convert into long-term clients. Hire a competent and effective sales team and let your sales funnel stand out.
Start tracking down the content that scales up and expand your sales revenue. Have a look at your sales data to determine your content marketing’s optimal success.
3) Engagement Rate
Content is a driving force of successful business growth. When you are a part of B2B dynamics, content production aims to benchmark a brand’s visibility, potential leads, extended customer-base, and brand positioning.
Want to peek into a broader look? So we all are hunting for ways to set our brand or product apart from the competition. Everyone loves to be a trend-setter. Are you in search of developing brand recognition and effectiveness? Work on your content engagement rate. Diversify your content and make it more productive, engaging, and interacting. Come up with killer content today!
Want your content to edging out in the crowded public? Focus on measuring engagement and work accordingly on your content crafting.
4) Social Metrics
Social media is yet another incredible platform for collecting exciting insights from your followers, potential leads and consumers. Stay connected with your social media and analyze the overall number of your followers. This is how you can keep track of your growing following on your social media page.
The next phase is how is your content interacting on social media? Is the content going viral? Are you getting maximum likes, comments and shares? Or your content is bumping into deaf ears? Track all the shares, likes, comments and engagement to evaluate your content marketing success. Seeking out a shortcut? There are several tools available on the internet that helps you throughout the evaluation process. Pick the best-performing tool and start to figure out your content marketing performance.
Tracking your social media post’s comments plays a vital role in engagement management. Shifting your focus on comments and replying to them keeps you connected with your audience. This is how you can get an idea of what sort of content will attract your audience and how they perceive your content.
5) Email Subscribers
Email subscribers are an indication of successful content marketing. Whenever your customers hit the button “sign up” on your company’s emails, it illustrates their interest in your content. It shows they want more exciting and engaging content from you. If your subscriber’s growth is rising, it means your content marketing is performing on its optimal level.
But what if you keep on experiencing a downfall in subscriber growth? We have a fantastic tactic to overcome the pitfall. Start offering discount coupons on your services and ask them to first sign up for email. You can also provide them with a giveaway such as tips, an eBook, and research material in exchange for their email addresses. These tactics will lead you towards more email subscribers.
6) CM Strategy and Content Production
Polish and hone your content marketing strategy. Keep track of the time that an average person spends on your content. Whether you are willing to hire a freelancer or develop an in-house content production department, ensure they create unique and killer content. This makes your content more efficient. Evaluate your content marketing metrics by paying attention to CM strategy and the quality of content.
If you found out that your content marketing results aren’t up to par, start utilizing the metrics mentioned above to figure out the paths that need improvement. So what are you waiting for? Revive your CM strategy today!
Also read about: How to Create a Spotless Content Calendar to Boost Social Media Engagement for Your Brand
