Digital marketing is a pretty broad field, and there are a lot of different specializations you can pursue. Some of the best ones for remote workers are social media marketing, search engine optimization (SEO), and content marketing.
Niching down as a digital marketer can help you become an expert in a specific area, and it can make it easier to apply for a remote job that requires your specific skills. Plus, it can be a lot of fun to focus on a particular niche and learn everything you can about it.
If you’re not sure what sub-field you want to be an expert in, check out this list of the best digital marketing specializations for remote workers.
1. Social Media Marketing
Social media marketing is one of the most in-demand skills in digital marketing. And it’s no wonder why, given the popularity of social media platforms like TikTok, Facebook, and Instagram. As a social media marketer, you’ll be responsible for creating and managing social media campaigns, and you’ll need to know how to use social media data to track and improve those campaigns.
If you’re interested in pursuing social media marketing, consider taking courses in social media analytics and marketing. You should also make sure that you have a strong understanding of the different social media platforms and their respective demographics.
2. Search Engine Optimization (SEO)
Search engine optimization is another key skill for any digital marketer. As an SEO specialist, you’ll be responsible for improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done by optimizing the website content, structure, and on-page elements like titles, metatags, and anchor texts.
If you’re interested in pursuing SEO, you should be familiar with the latest SEO trends and techniques. You should also be comfortable using keyword research tools and analyzing results pages.
3. Content Marketing
Content marketing is a great specialization for remote workers because it involves creating and publishing original content. As a content marketer, you’ll need to develop a content strategy, create blog posts, produce videos and infographics, and even write e-books.
You should have strong writing and storytelling skills if you want to pursue content marketing. You should also be familiar with a variety of content marketing tools such as social media management tools, content curation tools, and SEO tools.
4. Paid Advertising
Paid advertising is another great specialization for remote workers. As a paid advertiser, you’ll be responsible for creating and managing ad campaigns across different channels like Google Ads, Facebook Ads, and LinkedIn Ads. You’ll need to understand the principles of target audiences, effective bidding strategies, and how to measure the success of an advertising campaign.
5. Web Development
Web development is another in-demand skill for digital marketers. As a web developer, you’ll be responsible for building and maintaining websites. This can include creating a website’s design, coding the HTML and CSS, and installing and configuring the necessary plugins and scripts.
6. Email Marketing
As an email marketer, you’ll be responsible for creating and managing email campaigns, designing newsletters, and tracking the success of those campaigns. You’ll need to have a strong understanding of email marketing best practices, as well as the ability to use email marketing tools like AWeber or Mailchimp.
7. Marketing Automation
Marketing automation is another key skill for digital marketers where you’ll be responsible for automating the marketing tasks that you or your team performs regularly. This can include things like automated email marketing, social media campaigns, and targeted ads.
You should be familiar with different marketing automation tools and platforms if you want to pursue this specialization. You should also have a good understanding of the principles of marketing automation and how it can be used to improve marketing efficiency.
Digital marketing is a constantly evolving field. If you’re interested in becoming a digital marketer, you should stay up-to-date with the latest trends and techniques. Consider what specializations interest you and start pursuing those skills.
If you’re a remote worker looking to dip your toes into the digital marketing world, then check out an entire catalog of remote digital marketing jobs over at Remote Work Hub. It’s a great way to learn more about the different aspects of digital marketing and see if it’s the right career for you.