7 TikTok Marketing Tips From Small Businesses

TikTok marketing tips

Last Updated on June 21, 2024 by Team Experts

Small businesses use TikTok for professional commitments. The platform helps them grow in sales targets. TikTok marketing report says that it is a platform where you can boost your business. It helps in the growth of your small business.

You may have a small home décor business with a small customer base. But if you use TikTok for sales, you see the result in a few weeks. The metrics of social media work in such a manner that it is bound to give you positive results in your move. To understand the metrics, first, understand the TikTok app. 

Many small businesses still do not understand the power of TikTok. Even if they do, they are not consistent in posting videos on TikTok. Though you run your business in the digital age, you still miss the spark of social media. You may wonder why another small business like you in the same home décor category is rising the heights so fast. The only reason is that the demand for the products is high with TikTok marketing tips.

The reach of TikTok is tremendous. Start posting relevant content on TikTok with trending music, follow the hashtag challenges, and participate in the same, then you understand how powerful this app is. It helps you shine bright. 

How TikTok Works?

It is a social media platform where you have to post a short video from 15 to 60 seconds. The video length is short, but it is engaging in the best possible way. The small video platform is a revolution in the entire world. It helps you gain followers, likes, comments, shares on your posts. 

It even has the power to make your post viral. Hence, do not underestimate the power of the social media app. Millions of users are a part of this social media. If you have a small business, then be a part of TikTok. In this article, you receive tips on TikTok and how you can survive in the competitive rat race of gaining success in a small business.

7 Creative Tips From First Hand Small Businesses

1. Make TikToks and Not Advertisements

Before you jump to make videos, research the complete platform. Check what other small businesses are posting on TikTok. Give time to understand the app. You are not here to make advertisements. But, make TikToks. Start with a goal in your mind and direct your mind to that goal to achieve. Invest time on the app so that you have a clear picture of how it works.

 2. Make Strong Statements To Catch Viewers Attention

In TikTok brand marketing, you have to make the points clear and loud. You have to establish that claims are authentic. To take up each subject to focus on TikTok, you should know and be the master of your claims. Why? If someone hits you with criticism, then you can fight back with the same confidence level. It should not harm your image because you are not sure about the points that you claim in the video. It can take your business down. Hopefully, it not works at all. 

3. Be Real On Your Business

The people do not know what you do to run a business, then why they will come to show love to your business. Be genuine and stay connected with your followers. It helps your business to grow. Behind-the-scenes video grabs the customers’ attention. The viewers know what you do, how the design of the product looks, how you do the packaging, and everything. They can even look at the best collections of your business through TikTok videos. Isn’t it great? Be authentic as much as possible to your viewers to turn them into potential customers.

4. Show Them Facts

People want to know about new things and facts. You must show them the facts related to your business. The viewers can expand their knowledge and helps your brand to grow because of the genuineness of the TikTok videos. It works great for small business owners. Showing facts through your videos on TikTok helps you gain popularity. 

5. Choose Your Genre

Under the name of a small business, you have to stick to the decision of what videos you want to post on TikTok. You can share facts with simple expressions and trending music. On the other hand, you can be humorous while sharing content on the platform. Whatever you select, stick to your unique style. It helps you grow your small business in a positive direction. 

Do not mix both the genre and mess up the TikTok videos. The viewers visit your page only because they love your unique style while sharing facts, ideas, tips, and many more.

6. Be Straight Forward

You do not have to add frills to your points. People have only 15 seconds to watch your videos. Your main target is to grab the attention of the people in that 15 seconds. So, what you do? You have to be straight to the point. Do not fill your videos with frills. You can cut down to genuine points that catch the eyeballs of the people on TikTok.

7. Power of Trending Music

Music trends or popular music on TikTok is the cherry on the cake. When you add trending music in the informative video, notice that your video is getting maximum reach and even your business. The TikTok algorithm pushes your video on top because of the trending music. The tip is incredible for TikTok brand marketing. So, you must add trending music to the videos so that people can find you easily on the app. 


TikTok Marketing Tips: Many small businesses are part of this TikTok trend, and you should not miss this opportunity. Just be a genuine person in front of the camera and start making engaging, unique, and creative videos on TikTok related to your business, personal life, or anything that your viewers love to watch. You must be a part of the game to win the game.

Also read about: What Every Business Should Do On Google My Business?


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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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