Around 4.258 billion email users receive 333.2 billion emails daily, with email marketing putting up a stellar 1:42 ROI. But these are overall figures for the entire email marketing landscape, and individually, many of these emails would never get opened while some may go viral. This makes email challenging for many, given the lucrative results one anticipates. Fortunately, there are several strategies that senders may employ to appeal to subscribers and have their campaigns recognized. As the new year begins, let us reflect on all of the beautiful and creative emails, professional email templates sent to millions of individuals and see how they helped brands earned love and money in 2021:
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6 Star-Studded Emails That Took Our Hearts
Here are six of our favorite professional email templates. These examples will serve as a wonderful source of inspiration for marketers in the future as they develop their greatest email marketing strategies.
With over 381 million monthly active users, Spotify is the world’s largest music streaming service provider. While Spotify may appear to be simply another streaming service, at first sight, its ability to select specific content for its consumers is unparalleled.
Take, for example, this email campaign. Olivia Rodrigo’s best listeners—a limited percentage of her audience—have an exclusive option to acquire a cassette of her debut album through Spotify.
Segmentation ensures that you are offering customized material to your target audience that is relevant to them. Because this email campaign was delivered particularly to “Olivia Rodrigo” list members, their interest in the material is already assured, making them far more likely to click on the email and take advantage of the unique offer.
We all know this streaming behemoth. Netflix provides a diverse selection of award-winning TV series, movies, animation, documentaries, and other content on hundreds of internet-connected devices. Perfect for weekend binge-watching and one that saved every one of boredom during a global pandemic.
Netflix’s use of customization earned them a position on our list. Netflix delivers customized content suggestions based on the individual’s viewing history in this initiative. Subscribers may navigate through the email and pick what they want to see next.
Subscribers are more likely to interact with information that is tailored to their specific behaviors and interests. Tailored emails may raise click-through rates by 14% and conversion rates by six times.
Do you wish you were more prepared for natural catastrophes or household emergencies? Perhaps you’re merely finalizing an escape strategy for a lengthy visit from your cousins. Judy’s emergency kits provide everything you need in case the unthinkable occurs.
Judy’s email campaigns have a lot to appreciate, but what truly jumps out is their captivating language. Judy tempts readers in this campaign with an attention-grabbing subject line, “Discount Alert,” and body text that generates a feeling of urgency. This is a highly effective method of capturing the attention of customers. Establishing a feeling of urgency in conjunction with a discount – Nothing can compete with it.
#4 Warby Parker
Working from home has several advantages. If your daily Zoom meetings are making you cross-eyed, Warby Parker may be able to help.
This American internet shop provides inexpensive, high-quality eyeglasses, sunglasses, contacts, and eye tests. What drew our attention to their email marketing was the text, which was very clear and simple.
Without utilizing extensive details, this advertising succinctly communicates the advantages of installing their mobile app. This is significant because the longer a subscriber takes to read an email, the less likely they are to click on its contents:
Airbnb is a website that provides short-term lodging and holiday rentals. Throughout all transactions, Airbnb works as a middleman and offers the link for a charge. Airbnb, which bills itself as “a community founded on trust,” has created a solid reputation to back up this promise.
Airbnb’s email campaigns are a remarkable example for many reasons, but the use of customization stands out the most among professional email templates. The subject line has two personalization elements that might include the subscriber’s name and hometown. By doing so, recipients are instantly piqued on what Airbnb has to offer and are more inclined to open.
The design is also nice, with bright colors and a clean layout, simple language, and a clear CTA. Above all, the email gives essential information and insight on trendy places around the user’s location. This method is usually effective for newsletters or reminder emails.
Uber’s email marketing is straightforward yet beautiful. The newsletters are brief and to the point. The language is generally fairly simple to comprehend, with a clear CTA, which is ideal for subscribers who are pressed for time and only want to scan the letter. There is a link available for those who wish to learn more. Uber frequently sends out promos and provides amazing maps of your journeys, with detailed maps so you can begin the adventure.
During the pandemic, they did everything they could to aid individuals in every way they could. They’ve altered and adapted to new ways. Thus they deserve to be recognized:
There were many more emails that piqued our interest and won our hearts, but these six were the most popular. Some featured amazing design, amusing writing, or were simply so engaging that subscribers couldn’t help but click open and act. Having stated that, your audience will require your unique strategy. Spend time studying them and reviewing analytics reports, and you’ll be able to create an effective email marketing strategy for your company.
Using the examples above as inspiration, we hope you will continue to optimize your emails to get the best outcomes possible.
Read more: Ways To Increase Your Email Open Rates