which kinds of hits does google analytics track?: Google Analytics is still the most powerful tool that allows marketers to track nearly 200 metrics by collecting a large amount of data received as results. But what are the results in Google Analytics and what types of traffic does Google Analytics track? There is a lot to learn about Google Analytics, let’s start by explaining the term “Google Analytics Hit”.
Google Analytics Hit
The result is a specific interaction between a user and your website that is tracked by Google Analytics. These visits are generated when the tracking code you place on each page is triggered by user behavior. Participation data is recorded and aggregated into a “hit” which is then sent to Google Analytics.
What is Hits in Google Analytics?
They are the building blocks of Google Analytics – the pieces of information that are packaged and sent to Google Analytics servers after any user interaction so that they can be processed.
First, the collected data is sorted into a long list of parameters attached to a GIF image request as small as a single pixel. It is then sent to the Google Analytics servers, where it is processed. Finally, the data is available in your reports.
For example, a user loads a screen in a mobile application or a page on a website. Google Analytics records the behavior of this user, compiles it into a hit and sends it to the Google Analytics services.
What types of Hits does Google Analytics track?
Google Analytics receives different types of data from different types of results, which generates different reports for the marketer or the person who uses Google Analytics to track the metrics.
What are the Google Analytics metrics and why important?
Google Analytics metrics are information that reveals the performance of certain aspects of a website or mobile application within a specific period of time. Provides statistics on user behavior during the conversion funnel. Thanks to this huge amount of data, you will know how each aspect of your website works, what your visitors like and what they hate about your website or application so that you can improve it.
For example, the bounce rate is one of the most important metrics that shows if users enter your website and leave quickly without further interaction, or if they stay longer on your website visiting other pages. The higher the bounce rate, the more visitors bounce off your website, and you don’t want that. You want a low bounce rate.
What types of Hits does Google Analytics record? Answered
Google Analytics is one of the most useful analytics tools available for marketers. This is because it is a tool developed by Google, which means that from whatever analytics tool you may use, it is no wonder that it is one of the most effective tools in helping you improve your search engine ranking. Google. Not to mention, Google Analytics is free to use. The way Google Analytics collects data is through ‘visits’ tracking. As you collect these results, you analyze them and provide you with the metrics you need. Below is a breakdown of the types of traffic that Google Analytics will track, giving you a better understanding of the tool’s capabilities and how it can benefit your marketing efforts.
Different Hit types Google Analytics tracking
Here are some of the different types of traffic that Google Analytics will track:
Pageview Hit:
Every time a user views a page on a browser, no matter if they have been on same page before or not.
Event Hit:
Records interactions on web page when someone clicks a link, play a video, submits a form, or downloads something on the webpage. It is measured separately from pageviews.
Screen view Hit:
Every time a user views screen/content within an app. With this hit, one can see which content is mostly viewed by users.
Social Interaction Hit:
Measures social interactions made on specific webpage, such as sharing or liking content using any social share buttons on the webpage.
Exception Hit:
Records any errors or crashes occurring on one site.
E-commerce Hit:
Records users interactions made on the e-commerce page. For example, when someone places an item from page in their shopping cart or finalizes a purchase.
User Timing Hits:
Tracks time certain actions take to be completed, such as page load time, image load time, or button click duration.
Understanding what hits Google Analytics tracks is crucial, and a competent SEO agency will utilize this data. Learn more about why it’s beneficial to partner with the best by reading our piece on the benefits of choosing the best SEO agency.
