What Scope Applies to Custom Metrics?


Last Updated on April 11, 2024 by Team Experts

What scope applies to custom metrics? Let’s break the concept of custom values. So we see that it has two words, namely custom and metric. So the first question should be what are custom values.

This term mainly refers to Google Analytics. So what’s up now? What is Google Analytics Well, Google Analytics is mostly related to marketing and analytics. It is a web analysis tool or a web analysis service from Google.

It is mainly used to track website traffic and digital marketing.

We hope this gives you a basic idea of ​​custom values ​​and Google Analytics before you move on to the area of ​​primary interest for custom values.

What is a value in Google Analytics?

Since we’ve just covered a lot of new terms, it becomes a necessity to know how the Google Analytics metric relates, or rather how the Google Analytics metric is as our title suggests.

Therefore, every report generated in Analytics consists of values ​​and dimensions. The above values ​​are the quantities. A term is assigned to this, a value session. This shows the average number of times a particular page was viewed by a user.

  • See also dimensions and values ​​- overview.
  • In analysis, dimensions are also the attributes of data.
what scope applies to custom metrics?

Now let’s see how the values ​​are actually calculated:

It contains two modes; They are as follows:

As a whole

In conjunction with one or more report dimensions

We will not cover the depths of the calculation as it exceeds the scope of the article. The following explains more concepts about the scope of the topic that apply to custom values ​​in Google Analytics.

Which domain applies to custom values?

We are now on our main topic, which range applies to custom values ​​or which range applies to custom values, regardless of what you may be referring to, both are valid. So now we actually know what ranges apply to the custom values ​​that we’ve explored and understood so far.

There are four levels of application; They are as follows:

  • product
  • Hit
  • session
  • User

Let’s try to understand each of these application levels individually.

Scope at the product level

“When a custom dimension has a product-wide range, the value applies only to the product for which the value was set. Since multiple products can be sent at once, multiple product-level custom sizes can be sent at once.” – from Google Analytics.

So at this application level, the value only applies to the specific product that has already been specified or specified.

Hit level scope

“If a custom parameter has an access level, the value applies only to the access with which the value was set.” – from Google Analytics.

In this sense, the value only applies to the hit.

Session level scope

“If two session domain values ​​are set to the same index in a session, the last value set takes precedence and applies to all access in that session.” – from Google Analytics.

User level scope

“If two custom custom size values ​​are set in the same session, the last set value will have priority for the current session and will apply to future sessions for that user.” – from Google Analytics.

It is important for us to know which domain applies to custom values. However, it was necessary to know all the levels of the scope just for the sake of knowing. Of these, “Access Level Purpose” is the range that applies to custom values ​​in Google Analytics.

Now you have to consider why? So the reason is as follows: In general, they can only have two levels of activity and product. Only the access level is higher as more or more products can be sent in a single access or in a single access. Multiple product-level custom sizes can be sent at once.

So, readers, I now understand very clearly which domain applies to custom values ​​and why that domain applies to custom values. Now let’s introduce some more concepts to learn more about dimensions and values ​​in Google Analytics.

Which is a secondary dimension in analytics?

We have already referred to the term size in the article when we became familiar with values. So I knew that size is nothing more than the attribute of data in Google Analytics.

We will now understand another very important concept in Google Analytics called secondary dimensions. So what’s a secondary dimension in Google Analytics?

google analytics

This can be an additional attribute, possibly a new widget that can be added to the dashboard for other analysis purposes. You can also say that it is an additional attribute or values ​​that can be added to the report to better provide analysis.

In conclusion, we can rightly say that this secondary dimension is a very useful attribute for data, because it can make the generated report much more specific, which improves the way in which a report could be analyzed in advance.

So, we hope that this new concept that I just explained was clear to all of you. If not, try doing more research on it and reread the article for that section. You will definitely understand if you take a little time and effort.

Below we will see what data Google is not allowed to collect.

What data prohibits the collection of Google Analytics?

Now we know a lot about Google Analytics. We have free access to all data by searching for relevant keywords in Google search. Have you ever wondered if you can access all the data available in the Google database?

Well, you will say that I can access any data I want at any time according to my requirements. It is true to some extent, but not exactly the case. You can really access all the data, but you can also access your friend’s personal data, unless he gives you credentials. The answer is no.

Access to a person’s personal or personal data on Google is certainly not permitted without their consent. Therefore, Google prohibits unauthorized access to such important data. This type of data has a special name called PII, or personal data.

Although our main topic was what field applies to custom values ​​and now we look at what is called PII, this does not mean that we deviate from our topic. The scope applies to custom values ​​that have the final relationship to the data.

Values ​​are the standard measure of data in Google Analytics only. To fully understand which area applies to custom values ​​in Google Analytics, you need to have a good understanding and analysis of this data. Before actually analyzing this available data, you need to know what data is freely accessible and what data is prohibited.

So we were talking about personal data or personal data. Tell us what PII really is. PII, or personally identifiable information, is information or data that is specific to a particular person only.

Suppose a person is there, say X. So the data or information associated with them, such as email ID, phone number, social media accounts on different social platforms – The data contained in these accounts, its specialized accounts, etc. called PII.

In this example, we only considered the email ID, phone number, social media accounts and more, all of which are related to X and are his personal data or PII. As already mentioned, PII is therefore also individual.

What Scope Applies to Custom Metrics?

Why does Google ban someone from accessing PII? This is mainly for security purposes. If someone can access PII information about another person, it could be that the person misused the data or that a hacker exploited that data ethically. Therefore, Google prohibits access to such data without proper authorization.

Now it is known what PII is; This section applies to custom values, why this section applies to custom values, what is the meaning of custom values, and what dimensions are used in Google Analytics. I hope your concept is clear on these fundamental issues.

We come to the last topic today – custom dimensions can be used as what. We’ve covered a lot about dimensions in Google Analytics, but we need to know how to use them properly. Let’s see how the custom size is used.

Can custom dimensions be used like in Google Analytics?

The last subtopic we have today is how to use custom dimensions in Google Analytics. Let’s examine this topic.

So, custom sizes can be used as follows:

  • Secondary dimensions in standard reports
  • Main dimensions in custom reports
  • Secondary dimensions in custom reports

Custom reports are created as needed by modifying the existing standard report. Hence, it can also be called a custom standard report. As we already know, dimensions are the attributes of data in Google Analytics. So custom dimensions are the custom dimensions that apply to both types of reports.

The secondary dimension, as we examined earlier, provides additional specifications for the data for better analysis. Therefore, custom dimensions are used in both the primary and secondary dimensions.

Here everything revolves around our topic “Which field applies to custom values?” We went through all the required details and subtopics that fall within the range that applies to custom values ​​how this range applies to custom values ​​which is the 4 levels of coverage and so on.

We also covered basic knowledge about Google Analytics and terms like values, dimensions, PII or personally identifiable information. We also examined why Google is denying access to certain data and why it is important to deny access.


Finally, we can add that of all previously known domain levels, the scope of the access level for user-defined values ​​applies. It is also more applicable than the scope of the product level. PII or personal data do not have to be accessed in an authorized manner because they belong to a specific person. Custom dimensions are also very useful in standard reports as well as custom reports.


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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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