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Last Updated on July 7, 2024 by Team Experts
What is pay per head? Pay-per-head, or PPH, is the process of running a sportsbook business by taking bets on individual games.
The term “pay-per-head” comes from these bookmakers being paid for every person they bring into their betting pool.
This article will explore how this works and what it takes to become a pay per head bookie so you can start your own online sportsbook today!
So whenever you’re ready to learn more about this lucrative business opportunity, keep reading and get your head in the game.
Pay Per Head: What Is It?
Pay-per-head, or PPH, is the process of running a sportsbook business by taking bets on individual games. The term “pay-per-head” comes from these bookmakers being paid for every person they bring into their betting pool.
Many businesses out there want to get into the sports betting business but simply don’t have the time or resources to do so. For example, take a family-owned restaurant that wants to offer its customers something special.
They could start up an online sportsbook and attempt to manage it themselves, or they can hire someone else for pay-per-head services – which would save them both time and money!
Running an online sportsbook can seem like an overwhelming process if you have never done anything similar before – but this isn’t as scary as it seems!
Pay-per-head allows those who don’t want to deal with all of the headaches associated with running a betting website themselves by giving them access only to the information they need and paying someone else (the “bettor”) to handle the rest.
How Does It Work?
The bettor is looking for a way to gamble online and finds someone offering PPH services – one could do this through an ad, message board posts, or even referrals from friends who have used these bookies before. The bettor pays the “bookie” to get access to their betting pool (more on that later).
Every time that there is action taken on one of the bets within the pool then they will get paid by said bookie! This process typically takes place every week automatically so all you need to do is relax and let your money roll in .
Furthermore, because the bookie is taking bets on individual games, they are able to offer you more options than if they simply offered an entire season package.
This means that instead of being stuck with a single team for your bet, PPH allows you to choose who wins each game, so there is no risk in finding out which teams are playing against one another!
You can also expect pay per head agents to work closely with clients in order to provide them exactly what they want when it comes to betting lines and wagers.
The goal here isn’t just making money – it’s about providing customers with access to the tools necessary for them to feel like part of the action (without ever needing to leave their living rooms)!
How to Become a Pay per Head Bookie
Running an online sportsbook requires some serious work and preparation – here are the steps involved in becoming a PPH bookie:
- Registering the company (this is pretty easy to do)
- Getting business insurance
- Setting up accounts with major betting companies for software
- Finding clients
It’s important to note that simply starting a PPH bookie doesn’t mean you will immediately start making money off of it.
There are some startup costs involved in getting everything set up initially, so there must be enough capital available before even attempting to become one of these online bookies.
There are plenty of ways people have turned their initial investments into profits, so don’t lose hope if your first try isn’t successful! Check out www.aceperhead.com to find a seamless opportunity to get started in this business.
No matter how good or bad things get while running your bookmaking business, having a pay-per-head agent on your side is almost always worth it!
These agents take care of everything for you and most payment plans include money-back guarantees to help ensure that you will be happy with their services .
Decide on Your Niche
There are many different types of betting pools out there, so make sure you choose one that will be profitable for both yourself and your bettors!
Your niche will help define the types of events that will be offered and how popular they are going to become. There are many types of bets, and if you’re not decided on a specific type, you are a jack-of-all-trades.
That can be good, but in the realm of sports betting, people are inclined to bet on a very limited amount of sports. You have to recognize this and tailor to a certain audience.
Decide on Your Fees
These can vary depending on where you want to draw business from but typically range anywhere between five percent all the way up to 50% of each wager made. This shouldn’t scare anyone away, though, because remember.
This isn’t about making money off of doing nothing.
Rather, it is about making money while you sleep or doing whatever else you want! You can still make a lot of money by charging lower fees – just remember that the more people in your pool, then the more likely someone will bet big on something.
Create an Online Betting Website
This means not only creating a sleek and user-friendly system for placing wagers. It also means offering up some special incentives to get new members interested (be sure to check out our article on bookie bonuses!)
A website is an opportunity to manage your business, let your clients manage themselves, and analyze all of your traffic/progress.
Manage Customer Service
If things go wrong (which they always do at one point or another), this could mean calling around until you find another bookmaker who may be able to help in ways yours cannot.
Without appropriate customer service, you will be out of business very quickly. Customer service is the backbone of your business. Respect the client and get respect in return.
Promote Your Website
This is where you will either make or break your bookie operation. Without a website, you are left to your own devices. In fact, it’s quite embarrassing not to have a frontline presence online these days. It costs practically nothing to have your own website, but it costs you everything to not have one.
Several different options are available to help drive traffic, including paid advertising platforms like Google Adwords and free programs such as Bing Ads!
Offer Regular Payouts With No Hassles
You want to make sure that your bettors are able to get their money at any time. This is one of the most important steps!
If you cannot offer payouts at the right time to those who deserve them, how do you expect to garner any trust from your clients?
What Is the Legality of Sports Betting & Pay per Heads?
The legality of pay per head and online sports betting has been a major discussion in the United States for over two decades.
There is currently no federal law prohibiting you from running your own bookie business, nor is there any such legislation on the table at this time (although who knows what could happen if we keep going down this path).
Sports betting itself may be illegal in many states, but that doesn’t mean you can’t run an offshore operation to take care of customers in those locations!
Other than minor restrictions, which vary depending on where you set up shop, it’s really not that hard to become one of these PPH agents. If anything, they are considered more trustworthy because their entire system runs off-shore. Thus, they have no reason to steal anyone’s money or information!
Pay per head agents are considered to be the best in the business and we agree with that statement.
They can help you avoid scams, provide great customer service, offer up some of the lowest rates available on the market today, and give you a fair chance at turning your initial investment into long-term profits.
PPH Elaborated
Now that you understand the intricacies of Pay Per Head, you are well on your way to start your own business or hire a PPH to help you place bets.
Either way, you should be able to make a lot of money while doing it and that’s what really counts.
Just remember, this isn’t free money. Rather, you need to work hard in order to achieve your goals.
If you’re interested in learning more about the earning potentials in the realm of gambling, check out our recommended articles on the sidebar.
Also read about: How Digital Media Has Changed Sports Fan Experiences
