Increasing your brand awareness requires investing time and money into marketing. You will have to plan a strategy that helps your business get into the public’s eyes. This method might not be a viable option for many businesses since they don’t have the resources to promote their brand.
However, there are many ways to generate free publicity for your business. These ways will help you spread the word regarding your brand in no time while saving you thousands of dollars. Most importantly, having a digital PR agency can help you leverage these ways to generate free publicity.
They have the expertise and tools to ensure your brand capitalizes on the opportunity of getting free publicity. Let’s go over a few creative and free ways to increase brand awareness and generate publicity.
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Take Advantage of Press Releases
The most common way to generate free publicity that many SMEs don’t pay much attention to is press releases. They don’t realize the potential press release offers and how they can benefit their business. Therefore, they tend to ignore using press releases, which is why their business cannot keep its customers up-to-date about the new things happening.
Large firms and corporations publish press releases from time to time so that they can keep their target audience up-to-date about the new changes. Writing a good and engaging press release does not require you to go through a lot of hassle.
You need to know the right format and tell the relevant media channels when your business has any news. A vital point to note is that a press release needs to be like news, not promotional ads. If you are not sure how to write one, you can always take the help of a PR specialist.
Build a Strong Relationship with Influencers
Most businesses don’t have the connections to reach out big media outlets. Not having access to digital media is one of the main reasons many SMEs don’t write any press releases because businesses believe their press releases will not go on air.
However, the momentum is changing, and people are now focusing more on social media. Digital media is now receiving less attention as many people spend most of their time on various social media platforms. These social media platforms now have influencers that have millions of followers.
They can be popular content creators, podcasters, and other influencers with a massive fan base. So, your business can connect with these celebrities to get free publicity. The best part is that it is not too hard to reach out to these social media stars.
They have an email address where you can contact them regarding the publicity and promotion of your brand. You can send a sample of your product or give them your services for a review. The ideal thing is to connect with social media celebrities relevant to your industry.
Harness the Power of Social Media
Social media is a robust tool that helps people to connect with others. Many businesses understand the significance of social media, but they are not sure how to properly utilize it to their advantage. The best way to utilize social media is to use the short story feature.
Your business can inform your target audience about the events or any new updates. These short reels on Facebook and Instagram don’t require too much effort. You can use a mobile to create a 10-second video that will do the job for your business.
These short stories help enhance engagement with your audience since they give an insight into your business. More significantly, they don’t take too much time for the people like long videos or posts. Furthermore, using social media for free publicity can open you to many advantages, such as:
· Increase brand awareness and recognition
· Fosters a strong relationship with your customers
· Allows you to tell your story
· You can enjoy free publicity and promotion of your brand
Another exceptional way to generate free publicity is through making videos. Video marketing is seeing a rapid rise in its popularity, but not many entrepreneurs and business owners capitalize on this opportunity. Creating videos enables you to present your point of view and increase engagement with customers.
As a result, it creates opportunities for businesses to generate free publicity. Many businesses consider they need to have a good camera or a proper setup to create videos. However, that is not the case since businesses can make compelling videos without any equipment.
The focus should be more on having engaging content instead of a high-quality video. It is better to create videos relating to your business rather than just picking up any random topic of your choice. For instance, if you are in the food industry, then you can make videos about meal traditions or recipes.
Start a Blog
Last but not least, writing a blog is one of the best ways to generate free publicity for your business. You can educate your target audience while promoting your brand. Blogging does not require a massive investment since you can write guest posts on various websites for free.
Also, you can add a blog section on your company site to add articles regularly on various topics. As a result, it will help you increase traffic to your website, which will generate free publicity for your business.
When we talk about managing a blog, having impeccable writing skills is necessary. Your writing should be enticing enough to hold the readers’ attention. Therefore, it is better to work on that part before starting your blog.
These are some ways your business can generate free publicity in no time. Public relations do not require a significant amount of money or time. All you have to do is target the right areas through the appropriate mediums to make a name for your business.
Any company with the right attitude can take advantage of public relations regardless of its size. If you don’t understand the nitty-gritty of generating free publicity, you can always turn to experts for help.