Have you ever wondered if there is a one-size-fits-all way to get your online sales off the ground? A method that would work for all e-commerce sites, that would be the foot, right?
Whether you are selling goods or services, this method applies to all industries.
Use this guide in the following way: take your website, compare each of the points on our list with your site, make the suggested improvements and the number of orders of your online store will increase.
Set reasonable goals
Before you start reading this guide, check your goals. They must be reasonable and precise (for example: start selling shoes?, double the number of my newsletter subscribers, etc ).
If you don’t focus on a single goal, you will become dispersed and have a hard time getting results
You can’t improve on things you don’t measure
Start with specific goals and make sure your store stats can keep pace with those goals.
Each other’s opinions don’t matter
Everyone has an opinion.
When you create an e-commerce site, those around you will tend to give you their opinion. But the people who express them are often biased and incompetent when it comes to e-commerce.
Everyone sees noon at their door and imagines that the rest of the world works like them: “No one ever clicks on ads! “,” You should put blue here instead “” Nobody gives their email address! ” And so on.
Their opinion like yours ultimately doesn’t matter. You are not your client …
Don’t draw conclusions about your customers’ behavior based on your personal preferences. It’s very natural to want to do it, but give it up!
Use proven marketing techniques.
The internet is no longer in its infancy. We now have years of testing and experience behind us to find out what works online.
1. Know the Profile of Your Buyers
The more your customers will have the impression that your offer has been designed for them, the more your chances of selling them your products are increased.
To prove it to you, let’s say you want to buy yourself a new pair of trainers for jogging. Subconsciously, you are going to look for a product that corresponds to:
- Your age
- Your weight
- Your gender
- Your training habits
- etc …
Do you prefer shoes that meet your personal criteria or shoes that fit Mr. Everybody?
No need to answer me!!!
Your goal is therefore to identify your main types of customers: their needs, their wants, their requirements, and how they want to use your products.
Basically, the profiles of your buyers represent a “role model”. of people likely to buy from your site.
By building your site according to the profile of your buyers, you free yourself from your egocentric point of view.
To sum up, it’s all about figuring out who you’re selling to, what that person’s status is, what thoughts are driving them, and what their needs and wants are. By creating an accurate representation of who you are selling to and the problems they are trying to solve, you are in a better position to sell them your products.
How to build a good buyer profile?
If it’s any reassurance, most businesses don’t have a clue of who is behind a buying decision. We all make a lot of assumptions. So buyer profiles are a great way to get a better idea of what’s going on in your customer’s mind.
Interview your existing customers to develop the different profiles.
Every word and every image on your website should be dictated by your customer profiles. The layout of your site, the navigation, everything that composes it must meet the profiles of your customers.
2. Targeted Traffic and Tailored Offers
This covers two things:
- Target the right people
- Communicate the right message
It’s almost impossible to sell people things they don’t need or want.
If you sell laptops and somehow get me to your site, I won’t buy anything because I already have one. What you have to offer does not interest me today.
The most effective way to get a high conversion rate is to attract qualified traffic. In other words, if you stop attracting visitors who are not part of your target, your conversion rate will increase. When you manage an e-commerce site, you must regularly improve your marketing mix:
- The right media (where to advertise / promote your products? For free or for a fee)
- The right message (what do you have to say)
- The right offer (what price for what product)
Once you’ve found the right medium (free SEO, paid advertising, affiliate, partnerships …) and most of your traffic is qualified (basically, that the people you attract to your site are genuinely interested in what you sell), your business has already recovered. Also, use coupon codes like Millets is giving millets discount codes to its customers so that they may be attracted and the sales may increase.
You can now define the value proposition that works best with your customer base. To do this, go back to step # 1 and profile your buyers.
When people (your target audience) feel like they are understood, you can start convincing them.
By adopting the above pieces of advice, you can enhance your sales.
Read also: 5 Things to Look for When Hiring a New Sales Team Member