10 Important Photo Effects You Should Remember as a Social Media Marketer

Social Media Marketer

Last Updated on April 22, 2022 by Team Experts

As a social media marketer your brand, you want to create content that will capture your audience’s attention. However, that is easier said than done because sometimes as a marketer, you’re not sure how to get started. There are too many things going on, and you don’t know how you will do one of your many important jobs, and that is to create shareable content in form or photos, videos, articles, and others.

If you’re looking for ways to make your social media content more engaging, photo effects can be a great way to do it. By adding an extra layer of interest and excitement to your posts, photo effects can help you communicate your message more effectively and engage your followers more effectively.

For the digital marketers out there, we are here to guide you on how you can create more shareable and engaging content by just using some photo effects. In this article, we’ll be exploring 10 creative photo effects that you can use to create dynamic and engaging content. We hope that at the end of this article, you will have an idea on how you can make your photos stand out from the crowd. With so many different photo effects the options are endless when it comes to creating dynamic and engaging content that will capture your audience’s attention.

But before we go into that, we will share first the benefit that these photo effects bring to your social media content.

Why should you use photo effects

1. Photo effects can help you stand out from the crowd.

With so much content being shared online, it can be difficult to standout in a meaningful way. People are digesting too much information they see online, making it difficult for them to understand all of them. Photo effects can help you do just that, by making your posts more visually appealing and distinct from everyone else’s. This can help you capture attention and drive more engagement.

2. Photo effects can help you tell a story.

A well-executed photo effect can help you communicate a message or story that wouldn’t be possible with a plain, unaltered photo. People will be more interested to look into content and stories with interesting photos, and they will see to it that they will understand what the content is all about. This can make your content more engaging and interesting to your audience, helping you achieve your desired results.

And by being able to tell a story, you can create a specific mood or feeling in your social media posts, and have these emotions felt by your followers. This can help you evoke the desired reaction from your audience, and ultimately achieve your marketing goals.

3. Photo effects can help you create a visual brand identity.

If you’re looking to create a strong visual brand identity, photo effects can be a powerful tool. By using the same types of effects consistently in your posts, you can help people easily recognize your content and associate it with your brand. This can lead to increased loyalty and engagement from your audience.

4. Photo effects are a great way to learn photography skills.

Even if you’re not a professional photographer, using photo effects can be a great way to learn some new photography skills. By playing around with different effects, you can start to understand how they work and how to use them effectively. This can help you produce better-quality content in the future.

5. Photo effects are fun!

At the end of the day, photo effects are just plain fun! They allow you to experiment with your photos and create something new and unique. This can help you keep things interesting and engaging for your audience, which is essential for maintaining their attention over time. By using photo effects you will be able extract your creative juices while having fun at the same time.

Best photo effects that you should try now

1.  Add borders to your photo

Adding borders to your photo can be a great way to make it stand out and capture your audience’s attention. Not only do they add a touch of creativity, but they can also help you emphasize the subject of the photo. Whether you’re looking to add a simple black border or go all out with a colorful design, there’s sure to be a method that suits your needs. Below are some of the borders that you can try.

A.   Simple black border

Adding a black border to your photo is a quick and easy way to make it stand out. It adds a touch of professionalism and can also give your photos a more polished look.

B.   Adding a colorful border

 Adding a colorful border to your photo is a great way to make it stand out and capture your audience’s attention. These colorful borders are often used in photography to give the image a more vibrant look.

C.   Using creative designs for your border

Creative borders can give your images a more unique look. You won’t worry about having border design that is already used by other social media accounts.  

2.  Create a collage of photos

Creating a collage of photos is another great way to capture your audience’s attention. Aside from adding creativity, collage allows you to tell a story in just  a single photo. You will be able to put visual elements together while exploring their commonalities.

3.  Use text overlays to add meaning or sentiment to the photo

Overlays are transparent blocks of colors that are on top of your images. Its opacity will define how your photos will look like. For instance, the more opaque the screen is, the smoother your photos. Text overlays also add meaning or sentiment to your photo, and will vary on the purpose you want it to serve for your design.

There are a few different ways that you can add text overlays to your photos. You may opt to use simple and straightforward text, you can choose texts with creative designs or add text with contrasting color.

4. Change the color of an object in the photo with filters and effects

Filters can be used to add effects and emotions to your photos. They are often used in photo editing to change the color of an image to be able to suit the message that the photo is trying to convey. Using filters can also reduce the amount of time needed to improve the colors of images. Moreover, filters can improve the lighting of images with less effort needed.

There are many different types of photo filters, and each one can be used to achieve a different effect. In general, there are three types of filters that you can use: color filters, black and white filters, and creative filters.

A.   Color filters

Color filters are used to change the color of an object in the photo. They can be used to intensify or soften colors, and they can also be used to create special effects.

B. Black and white filters

Black and white filters are used to convert a color photo into a black and white photo. They can be used to create different moods and effects, and they can also be used to emphasize certain elements in the photo.

C. Creative filters

Creative filters are used to add special effects to a photo. They can be used to create moods, to distort the photo, or to add special effects.

5. Use the blur effect to blur faces in photos

Oftentimes, people who choose to blur faces in photos are protecting someone’s privacy. By blurring the faces of people in your photos, you can help ensure that their identities are not revealed to the public. Blurring faces in photos are also being used by social media marketers whenever they post a sneak peek or preview of their new endorser or ambassador. This is to somehow create a hype prior to the grand reveal of the identity of the endorser.

If you need to blur faces in photos, one of the free image editing sites you can check out is Pixelied’s blur editor. With its easy-to-use blur effect, you can quickly blur the faces of people in your photos without having to worry about the quality of the image. So don’t wait any longer, try the blur effect on your photo, and see how it can help you create stunning visual content for your next launch.

Another photo editing tool that you can check out is Colorcinch. With its Photo Blur Tool, you can isolate your subject better and add a dreamy blur to your image. Go, mimic that shallow depth of field.

6.  Try panning feature to capture movements in photos

By capturing movements in your photos, you can help create more dynamic and engaging content that will capture your audience’s attention. This effect is a good way to transform a stationary subject into something that has motion and fluidity. You might want to try this if you are promoting something related to sports, vehicles, or fashion.

7. Use crop feature to enhance the photos’ focus and composition

Cropping your photos helps ensure that the subject of the photo is the focal point, and that the composition is visually appealing. This photo effect also allows you to remove unwanted spaces that can make your audience lose their focus. This effect can also be done to create some sense of mystery, making people guess what’s the missing part of the photo.

8. Add an interesting background to your photo

If you want to increase the production value of your pictures, adding backgrounds is one to do that. By exerting effort in putting backgrounds to your photos, your followers will think that you went extra just to achieve the aesthetic look that you are aiming for.

There are a number of different backgrounds that you can use in your photos to help improve their focus and composition. Some of the best backgrounds to use are solid colors, patterns, or textures.

By using a solid color background, you can help ensure that the subject of the photo is the focal point. By using a pattern background, you can add visual interest to the photo. And by using a textured background, you can add depth and dimension to the photo.

9.  Play with contrast to enhance your photos’ highlights and shadows

Contrast is an important tool for photographers because it can help create interest and depth in their photos. By playing with the contrast levels in their photos, photographers can help ensure that their images stand out from the crowd. Enhancing your highlights and shadows also add a little drama and story to your photos

10. Combine text with images

By adding text to your photos, you can help ensure that the message is clear and that the photo is well-organized. Not only does it make the photo more visually appealing, but it also helps you communicate your message more effectively. Combining photos and text can help you produce a powerhouse graphic design and social media content. A good tip : find the area of your photo where there is nice, clear space, and put your text there so your audience can read it clearly.


With so many different tools at your disposal and endless options when it comes to creating shareable content on social media, the possibilities are near-endless for what you can create with photos. From using the blur faces in photos feature to playing with contrast levels in your images, these tips will help make sure your visual marketing stands out from the crowd. If all of this sounds intimidating, you might want to read some graphic design tips or try some photo editing sites that can help you get started. With a little practice, you’ll be creating amazing visuals that will capture your audience’s attention in no time. So get out there and start experimenting!

If you’re looking for a way to add creativity and style to your photos, then look no further than Pixelied. With its easy-to-use interface and wide range of photo effects, Pixelied is the perfect tool for creating stunning visual content. So don’t wait any longer – start using Pixelied today to create beautiful, shareable photos that will capture your audience’s attention.

Read more: How Social Media Marketing Helps Expand Your Business


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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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