How to Choose Right Platform for Your Small Business by Paul Haarman

Paul Haarman

Last Updated on July 11, 2024 by Team Experts

When you’re starting a small business, one of the first decisions you have to make is what kind of platform to use. There are a number of different options, each with its own advantages and disadvantages. Look some of the common ones by Paul Haarman.

Here’s a look at some of the most common ones: 

1. WordPress 

2. Shopify 

3. Wix 

4. Square space 

5. Magento 

6. NodeBB

Here’s a look at some of the most common ones: Paul Haarman

1. WordPress

WordPress is probably the most popular platform for small businesses. It’s easy to use and there are a lot of plugins and themes available to customize your site. However, it can be vulnerable to attacks from hackers.

2. Shopify

Shopify is a popular e-commerce platform that makes it easy to set up an online store. It’s also relatively affordable and has built-in features like payment processing and shipping calculators. The downside is that it can be a bit expensive if you need to use a lot of add-ons.

3. Wix

Wix is another popular platform that’s easy to use. It offers a wide range of templates and features, and it’s free to use. However, the designs are often quite basic and you can’t really customize them very much.

4. Squarespace

Squarespace is similar to Wix in that it’s easy to use and offers a lot of templates. It’s also relatively affordable. However, the designs aren’t as customizable as they are on Wix, and there are fewer options when it comes to adding features.

5. Magento

Magento is an e-Commerce platform that’s specifically designed for online stores. It’s fairly difficult to use and has a steeper learning curve than some other options, but it also offers more customization and features and tends to be more secure than other platforms.

6. NodeBB

Finally, you can create your own platform using something like NodeBB. This might be the best option if you have development skills or access to someone who does because the code is open source so there are no license fees involved. However, it can also be time-consuming and frustrating when you’re just starting out and don’t know what you’re doing yet.

Here are some FAQs recently asked by our customer:

How long does it take to make a good blog?

A blogging platform that is SEO friendly, meaning a

What do you think about Shopify? 

Shopify is great for e-commerce websites where simplicity and quick setup are crucial. It enables you to easily organize products into different groups or categories just by clicking on product attributes or data that’s already in your database. 

How much money will I need to get my website off the ground? 

A new website can be started with no upfront cost at all but some customization work may be needed so not exactly zero dollars. Generally speaking, $20k+ should cover it if your site was built from scratch after thorough research on what you need.

What are the benefits of using WordPress over a custom platform?

WordPress is popular because it is easy to use and has a large community of developers who create plugins and themes. This means that you can easily add features to your site or customize the look and feel. Additionally, WordPress is relatively secure and there are a lot of options for hosting providers.


So, which platform is right for you? It depends on your needs and what you’re comfortable with. WordPress is a good option for small businesses that want an easy-to-use platform with a lot of customization options. Shopify is a good option for businesses that want to set up an online store, and Squarespace is a good option for businesses that want a simple, stylish website. Magento is a good option for businesses that need more features and customization, while NodeBB is a good option for businesses that want to create their own platform from scratch. Ultimately, the best option is the one that fits your business and your needs the best. So take some time to think about what you need and then choose the platform that’s right for you.

According to Paul Haarman, the best platform for your small business might be one of the most popular ones like WordPress, Shopify, or Squarespace. However, it’s important to choose the platform that fits your needs and your comfort level. So take some time to think about what you need and then choose the platform that’s right for you. 

As you can see from this list, each platform has its pros and cons that may make it a good choice or a bad choice for your small business. Take some time to consider what you need from a platform and then do some research to find the one that’s best suited for you.

Read more: When is the Right Time to Start your Business?


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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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