How to Use Technology in the Real Estate Business

Real Estate Business

Last Updated on July 16, 2024 by Team Experts

Technology has become more and more interwoven in both our private and professional lives in recent years. If you think about it, we use it in almost everything we do. This process has been speeded up even more by the global outbreak of the coronavirus pandemic. Notably, the real estate business industry is one of the few industries that has been functioning really well. Even without the excessive use of technology. However, it has a great potential for using it. 

Nevertheless, many real estate agents fear the changes and think that the traditional way they do their job works just fine. Since we’re going towards a highly digitalized age, it would be good to accept these changes and start implementing them. Sooner or later, we’re going to have to overcome them. Undoubtedly, there is an increasing impact of technology on the real estate industry. To ensure success in the real estate business, you should learn how to use technology to do your job efficiently. 

Online listings

The real estate industry has seen plenty of positive changes with the popularization and globalization of the internet. One of those changes includes online listings. The internet has made it possible to list real estate online. It provides potential buyers/sellers/renters with observing the property in question in more detail, along with all the essential information regarding it. The listings have evolved even more, as now there are high-resolution 3D images and videos of the property you can take and upload. In this way, potential clients can have a virtual walkthrough. They can then decide whether they like the property or not, from the comfort of their own homes. The listings also provide additional info such as the neighbourhood, schools nearby, tax and purchase history, etc. Also, you can get a satellite view of the property and the surroundings. 

Virtual tours

Virtual tours are one of the best things that you can use technology for, in the real estate industry. These tours allow buyers, sellers or renters to take a virtual tour of either a commercial or residential property. It feels as if you are there! Some real estate agencies, such as Zoom Real Estate, also offer a PDF brochure of every property. You can download it and print it out. This comes in handy if you can’t decide on the property – it’s easier to compare and contrast in that way. However, you shouldn’t disregard the human side of a real estate agency – it’s not all about technology. It’s also about communication, efficiency, and integrity which are present through professional and reliable staff. 

Mobile apps

Many real estate websites also have accompanying apps for mobile phones and tablets. This is essential, as many people use their phones or tablets for browsing properties. The phone has become the number one smart gadget that can nowadays do everything a computer can. People use it the most, as it’s always with them. It’s compact and yet, highly effective for performing all kinds of daily tasks. So, you should consider developing an app for your website, if you still haven’t got it. Consider it as an investment that will surely pay off. People like these apps as they set them to get notifications about new listings, in which they are interested. Apps are also great as you can contact agents and managers more easily. 


Changes are evident in other segments of the real estate industry, not just regarding the properties themselves. There are now different encrypted e-signing platforms, which enable clients and agents to sign contracts without meeting live. This is great as it saves precious time. Plus, it’s safe with these platforms. Technology has also enabled us to be more organized, efficient and eco-friendly in saving data. You can also use the internet to share different files with other agents, note down some important things and set reminders. In any case, communication is much easier and quicker, which allows agents to be more efficient. And buying or selling your property becomes a piece of cake!

Automation of repetitive tasks

When it comes to the real estate industry, there are a plethora of repetitive tasks to be done daily. These tasks are not difficult, but they take up a lot of our time. And, there are better and more productive ways we can use our time. So, technology has allowed us to automate some of these repetitive tasks. For instance, you can automate the way you maintain relationships with your clients, portfolio and facilities management as well as different updates. The automation process increases the efficiency and productivity of a real estate business.

Whether we are in favour of technology or not, we should accept it as a normal part of our lives. The sooner we start doing that, the sooner we’ll be able to make progress and exceed in our business.


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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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