Attracting social media followers is a concern of all businesses, small, medium, and large. A company’s ability to grow its footprint usually translates into higher sales and interest in its products. When you consider that 72 percent of the public actively uses some form of social media, it’s easy to see why.
One of the best ways to build a social media foundation is by buying follows. In the following article, we’ll offer our three tips for doing this the right way. First, however, we must deal with the elephant-in-the-room question.
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Wait, Isn’t That Cheating?
You could certainly look at it that way. Your competitors might, but they don’t seem to care!
Buying followers can give your social media accounts a boost, but it won’t turn you into a great content creator. It won’t make you good at engaging your community.
So Why Do It?
A good question with many answers. First off, it helps put you on the map. People see it and want to know more about what you’ve got going on.
Secondly, it gives you social capital before you’ve had a chance to get it on your own through your content. This can act as a business accelerator if your content is ready to engage the audience you’ve accumulated.
Thirdly, it can help push email signups and grow other social media channels. Again, though, it depends on what you’re prepared to do with the advantage. Early TikTok followers, for example, want to make sure that you’re ready to have fun, participate, and speak to them on a generational level.
3 Tips for Doing It Right
For social media marketing to work, you need more than a few followers. You also need to be able to grow them at more than a trickle, but how do you do that from scratch with no viral wins in your bank? Here are three suggestions.
1. Know Where to Buy
Purchasing followers is relatively simple in practice. You can find them on a number of auction and freelance sites. For greater niche appeal and active accounts, you might try a site that focuses directly on social media networks like Twitter, Instagram, or TikTok.
2. Carefully Vet Providers
You cannot expect to grow your social media influence if you’re buying followers from providers who aren’t maintaining their networks. Be careful when buying based on price tags. The 1,000 followers you paid for today could all be gone by the end of the week otherwise.
3. Work Only With Providers That Promise Real Accounts
Finally, work only with the providers who can demonstrate legitimacy. When setting out to buy TikTok followers, for example, you’ll want to ask ahead of time for some examples of their successes on that particular platform. This will ensure fewer dips in numbers down the line.
Increasing Social Media Followers Lends Credibility
Buying social media followers can certainly place you on the road to success, but it’s up to you what you do with it. Establishing a clear content strategy, posting frequently, and engaging with your followers every chance you get will ensure they stick around.
Just make sure that if you do purchase, you are buying from reputable sources and companies. For more digital marketing tips, check out some of our additional posts.