Top 7 Photo Editing Services For Enhancing Your Business Promotion

Last Updated on July 14, 2023 by Team Experts

Consistent and professional-looking images are vital for marketing and business promotion. This is where photo editing comes in handy, as it enhances the quality of images by adjusting brightness, contrast, color balance, and other aspects, making them visually appealing to potential customers. However, in the majority of cases, professional photographers who conduct photoshoots for diverse purposes, such as weddings, newborns, or portraits, fall short of time or skills to process and enhance the captured images quickly.

Therefore, whether it’s a business or a professional photography agency, image enhancement and retouching are essential to achieve high-quality, polished photos. This calls for experts who can provide comprehensive photo editing services.

In this article, we will discuss the top 7 photo editing services needed to amplify products, weddings, portraits, real estate, and other images for maximum engagement.

Top 7 Photo Editing Services

1. Photoshop Clipping Path Services

Source: PhotozWorld

Have you ever noticed the white background in product images on Amazon, eBay, and other eCommerce websites?

A transparent or white background enhances the product’s appearance by focusing solely on the product, which is where clipping path comes in. It separates the primary object of the image from the unwanted elements, including the background or other distractions, and diverts the focus on the product.

Editors use Adobe Photoshop’s pen tool to create vector paths around an image and segregate or remove the extra elements from the backdrop. Along with background removal, the clipping path also involves image enhancement and retouching via:

Simple Clipping Path
Complex Clipping Path
Compound Clipping Path
Clipping Path with Reflection
Clipping Path with Shadow

Clipped images are usually used in brochures, magazines, eCommerce websites, posters, flyers, catalogs, etc.

2. Wedding Photo Editing Services

Weddings are indeed a unique and memorable occasion. Besides rituals, ceremonies, wine, or decoration, photography is a prerequisite to keeping memories alive.

Though a professional photographer gets the work done by capturing all the moments, photos need retouching, including color correction, brightness/contrast/saturation adjustment, and other edits.

Wedding photo editing services enhance your images by:

Removing imperfections and blemishes
Fixing the tones, hues, and colors
Eliminating red eye
resizing/cropping
Removing distractions from the background
Smoothing wrinkles or fine lines
Whitening the teeth
Removing/adding objects or people
Adjusting makeup
Removing stray hair and many other techniques.

By undertaking all these activities, photo editing service providers transform dull, imperfect, or low-quality images into attractive, bright, and high-quality pictures.

3) Portrait Photo Editing Services

Under portrait photo editing services, editors majorly work on facial features without hampering the image’s originality. Since portrait images are usually used for modeling, corporate, entertainment, brand promotion, and other business purposes, they must be retouched appropriately.

Portrait photo editors use a set of techniques to capture the true essence of an image. Here are some of the commonly used editing and retouching tactics:

Wrinkle, blemish, and spot removal
Color correction
Teeth whitening
Saturation, contrast, and brightness adjustment
Skin color and tone fixing
Lip, hair, and eye color correction
Eyebrow reshaping
Facial features enhancement
Braces removal
Digital makeup
Glass glare emulation
Background blur and adjustment

The best part: Even after editing and retouching the image, editors maintain its authenticity and make it look natural for maximum engagement.

4) Product Photo Editing Service

eCommerce store owners widely use photo retouching to enhance the product appearance to make it easy for buyers to make buying decisions. Whether apparel, footwear, jewelry, electronic appliances, or cosmetics, eCommerce photo editors amplify the product to attain a high-quality, attractive, and visually appealing product image.

The common product photo editing techniques include:

Photo retouching and cleaning
Ghost mannequin editing
Shadows & reflections addition
Cropping, rotation, and resizing
Color adjustment
Clipping path and masking
Reshaping, liquifying, and fixing symmetry
Background removal

When done correctly, eCommerce photo editing can help boost sales and conversions since customers can visualize their preferred products clearly and buy without any doubts.

5) Real Estate Photo Editing Service

Selling property online isn’t a cakewalk. As a dealer or seller, you must portray your property in the best way possible with the help of awe-inspiring, realistic, and well-lit images. By showcasing your property appropriately, you can convince customers to connect with you and take a look at it.

Real estate photo editing service providers intensify real estate images through:

Day to dusk conversion
Digital cluttering
Panorama stitching
HDR blending
Virtual staging
Sky replacement
Lawn retouching
Object removal
Lens distortion removal
Window cut-out replacement
360° Virtual tour
Floor plan redraws

Whether you are a broker, real estate agent, property dealer, photographer, or advertiser, real estate editing can considerably improve your property’s images, which, in turn, will improve your:

Brand reputation
Growth
Sales
Customer satisfaction rate

6. Digital Photo Restoration Services

Have you ever seen old photographs that have faded, ruined, or been washed out with time? Digital photo restoration helps you revive old memories by restoring worn-out images by fixing the damages effectively.

Restoration experts carefully spot the damages, including scratches, dirt, or creases, and fix them with the help of advanced tools and software. They work with precision and attention since even the slightest error can ruin the entire photograph.

Remove or fix fold marks, smears, cracks, scratches, stains, impregnations, traces of scotch tape, etc.
Restore the faded color tones
Rectify color balance by removing paleness
Highlight the hidden details
Adjust contrast, brightness, sharpness, and intensity
Remove any ink stains or chalk marks
Restore the missing parts and areas

7) Real Estate Photo Sky Change Services

No one likes seeing dull and dark images, especially when buying property online. However, when images are captured outdoors, the weather conditions decide the image’s fate.

Let’s consider an example:

The image on the left seems unattractive and less appealing compared to the one on the right. This is because of the weather conditions.

Since it’s a bit cloudy and shady (left), the house isn’t visible, and the picture looks monotonous, colorless. But, on the contrary, the house looks attractive, magnificent, and beautiful in bright weather conditions. Thanks to real estate sky change services.

Editors enhance real estate images by replacing dull, dark, or dusky conditions with bright and sunny conditions. This alleviates your property’s overall appearance and entices buyers.

You can choose your preferred sky color, cloud, and background – based on your requirements.

Final Takeaway

To stay ahead in the competitive era, you must promote your business and engage your customers. Image enhancement and editing are one of the pre-eminent ways to showcase your brand, product, or services and grab the attention of the audience.

You can either hire professional image editors or partner with a third-party vendor for effective, seamless image transformation.

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