In the recent years hotel booking has moved online in a big way. It is predicted that in the year 2023, more than 700 million hotel booking will be made online. (SOURCE) Numerous online travel booking platforms offer hotels the opportunity to attract room reservations from across the world. But updating your inventory in real-time on all the different channels and managing the bookings coming in from multiple platforms can be a complicated task. Lets discuss about hotel channel manager
What is a Hotel Channel Manager?
A hotel channel manager is a software that allows you to sell all available rooms on all your connected booking sites at the same time. It updates your hotel’s availability in real-time on all websites when a booking is made, when you block a room for sale, or when you want to make bulk changes to your inventory. Hotel channel managers helps hoteliers provide up-to-date information about room availability to all channels simultaneously. It helps you negotiate the online marketplace with better agility.
Why should Hotels Invest in Channel Manager Systems?
1. Ease of Adding New Booking Channels
Multi-channel booking is a bane for the hotel industry and hotel channel managers allow you to make the most of it. A channel manager connects your property to many different booking platforms, displays your inventory in real time to your online customers, and brings you paid bookings. Without a channel manager, you may need to think twice before adding new booking channels. But if you invest in a channel manager system you can easily add hundreds of booking channels.
2. Integrated Dashboard
Hotel channel manager systems offer a single integrated view of all your booking channels and inventory on a dashboard. It is helpful to see this information in one view to analyse your highest performing sources of bookings, your inventory status on upcoming dates, and even for managing multiple properties at once.
3. Minimize Overbooking & Under booking
Overbooking and under booking are common errors in manual hotel booking management. Hotel channel managers minimize these errors by efficiently managing bookings for each date. Automated real-time updates to OTAs also help prevent overbooking on any date.
4. Increases Revenue
Use the data from channel managers to analyse trends and discover which online channels work best for your hotels. You can use this information to strategically position your inventory on channels that work best for your hotel. It can be helpful in achieving revenue targets around the year.
5. Reduces Manual Processing
Manual processing of data can be a tedious and time-consuming process. Not to forget, manual data processing is also prone to errors. Using a hotel channel manager to regulate your bookings and inventory updates on all your booking channels can eliminate the need for manual data processing. And thus, reduce the time taken to process booking data and reduce errors.
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