Veena
Last Updated on July 17, 2024 by Team Experts
Instagram has constantly introduced new features and updates to make the platform more engaging and user-friendly. we saw some significant changes like Reels, Shop, and IGTV, Instagram is all set to roll out some more significant changes. So, if you are an avid Instagram user or a social media marketing expert, you need to be aware of all the latest updates on this popular photo-sharing app. Here we have compiled a list of the most important Instagram updates scheduled to be launched in.
Map search
Instagram has added a map search feature, similar to Snapchat’s. The new feature lets people view posts of businesses near them and highlight locations that their connections have liked or visited. Before using the map search feature, you should ensure your business profile has a category and tags it with its location. You can even research the hashtags relevant to your industry or business. After you’ve optimized your business profile for the Instagram map, you can add these hashtags to your posts.
Instagram Stories
Instagram stories are also getting a few new updates. One of the new features is that users will be able to add music to their stories. Another new feature is that users will be able to share their stories directly with other users.
Instagram Direct Messages
The direct messages feature of Instagram is also getting an upgrade. With the new update, users will be able to send direct messages to other users without adding them as a friend first.
Instagram Live
The Instagram live feature is also getting an update. With the new update, users will be able to share their live videos with other users even after they have stopped streaming.
Instagram TV
One of the new features is that users will be able to watch Instagram TV videos on their television. Another new feature is that users will be able to download Instagram TV videos and watch them offline.
Hashtags on Instagram
Another new update is that users will be able to follow specific hashtags. This would make it easier for users to find content that is relevant to them. Another new feature is that Instagram will be giving users suggestions on which hashtags they should use.
Instagram Profile
The Instagram profile is a new feature, and with it, users will be able to add links to their website or other social media platforms. Another new feature is that users will be able to add a short bio to their profile.
Instagram for Web
Instagram is also working on a dedicated web version of the app. This would make it easier for users to access Instagram from their computers or laptops.
You can now use Instagram on the web! With the new web feature, you can view your feed, like and comment on photos, and even post new images directly from your computer.
To get started, head to instagram.com and log in with your username and password. Then, start exploring!
Instagram Ads
With this feature, businesses will be able to target specific demographics with their ads. Another new feature is that businesses will be able to use Instagram Insights to track the performance of their ads.
To generate more leads through your Instagram ads you should buy Instagram followers. When your ads are viewed by more followers, you are likely to have more sales.
Instagram Shopping
Instagram Shopping is also getting a few new updates. One of the new features is that businesses will be able to sell their products directly on Instagram. Another new feature is that businesses will be able to use Instagram Insights to track the performance of their ads.22. Instagram Stories
Instagram story updates
Now, you can add music to your stories directly from your phone. To do this, simply select the “Music” option when creating a new story. Then, choose a song from your library and start recording.
This is a great way to add extra personality to your stories and make them even more fun to watch. We can’t wait to see what you come up with!
Shoppable tags
You can boost your sales on Instagram by incorporating shoppable tags. Instagram started adding these tags in 45 countries in 2016 and is looking to expand it even further. Shoppable tags are a great way to differentiate your brand from competitors. In addition, they give your followers a simple way to purchase your products without leaving Instagram. This is a great way to boost sales and give users a seamless shopping experience. Learn how to add shoppable tags to your Instagram stories.
Instagram badges
If you’re a marketer, you’ve probably noticed the new addition of Instagram badges. These badges will let you recognize the followers of your Instagram account, making it easier for you to create new content and reach new people. In addition to adding to your brand, you can also earn money by using live streams. This feature was recently rolled out to nearly fifty thousand Instagram creators. The idea behind it is very similar to that of Twitch, and it allows users to tip creators by buying fan badges.
Instagram Reels
Instagram Reels are also getting a few new updates. One of the new features is that users will be able to share their Reels videos with other users even after they have stopped streaming. Another new feature is that users will be able to add music to their Reels videos.
Creating Instagram Reels is one way to get your brand’s name. They are a great way to share tips, inspire, relate, and engage with your audience. In addition to boosting your brand’s visibility, they help you build your audience.
Instagram has been testing a dedicated tab for Reels in the past few months. And it is finally going to roll out this feature for all users in the year 2022. This would make it easier for users to find and watch Reels videos.
Explore Tab Redesign
The explore tab of Instagram is also getting a makeover. The new design would make it easier for users to find and explore relevant content.
One of the most critical aspects of creating a successful Instagram account is to have an eye-catching Explore tab design. This is the first thing potential new followers will see when they come across your account, so it’s essential to make a good impression.
There are a few things to keep in mind when designing your Explore tab. First, consider the overall aesthetic of your account. Your Explore tab should match your feed’s general look and feel so that potential followers get a sense of what they can expect from your content.
Instagram Guides
Instagram Guides are a great way to showcase posts in your feed, promote collaborations with influencers, or promote your business. In addition to highlighting your posts, Instagram Guides also allow you to repost older content to increase engagement. Instagram users love scrolling through guides, and many find them more valuable than blog posts. They appreciate well-written and informative content, and your guides can also provide your audience with that.
Influencer marketing
One of the best ways to market your product or service on Instagram is to partner with an influencer. There are several benefits of working with an influencer, including the ability to reach a broad audience. However, you need to know how to approach influencers. Usually, it is better to be polite and direct. The best approach is to send a message outlining how you think their work relates to your brand and offer to collaborate with them.
Scheduled Posts
This is one of the most highly anticipated features of Instagram. With this feature, you will be able to schedule your posts in advance. This means that you can prepare your content ahead of time and then post it on Instagram at a later date or time. This would be especially useful for businesses who want to ensure that their content is posted at the most optimal time.
There are a few different ways that you can schedule posts on Instagram. You can use the built-in scheduling feature to plan and publish your posts if you have a business account.
You can also use a third-party app like Later to schedule your posts. Later lets you drag and drop your photos into a calendar to see exactly when your posts will go live.
You can also use Hootsuite to schedule your Instagram posts. Hootsuite lets you connect multiple social media accounts so that you can post to all of them at once.
Conclusion:
If you’re running a business, it’s crucial to stay up-to-date with the latest Instagram updates. It is simply because you don’t want to fall behind your competitors. If your competitors use the latest Instagram features and you’re not, you’ll quickly fall behind. Please keep track of the latest Instagram updates and make sure you’re using them to your advantage. This will help you keep up with your competitors, but it will also help you better connect with your customers.
Read more: Trends and Baselines for Instagram Stories Marketing
