In this blog we are going to learn about HubSpot website design and development to help build your business. But first of all we have to understand how and why websites are important for our business.
Table of Contents
Why is website for a business is crucial :
Today, the world is getting smaller with the advent of the internet. All kinds of information are readily available and at your fingertips. The world of the internet is beautiful and we continue to change the way we live, communicate, receive and share information and live quality lives.
Today, many people spend most of their time on the Internet buying goods, reading news, watching movies, and using services.
With the time they spend online, business owners are recognizing the importance of being online and have begun to bring their businesses and services online. Living in a digital world, websites are very important for any business. If your business does not have a website, you are missing out on many business opportunities and prospects.
A business website helps you implement a variety of digital marketing strategies that can help you grow your business. Web advertising has a wide reach and is one of the most effective advertising formats.
A website helps you market your business online and build trust. There are several reasons why a website is important for your business.
Let’s have a look at some of the main reasons why websites are so important……
Importance of Website for your Business:
- Improves Credibility
- Brand Awareness
- Generating Leads, Increasing Sales
- Attract Organic Traffic
- Improve Customer Experience
- Updates And Announcements
- Digital Marketing
HubSpot website development
Creating a B2B website requires a lot of strategic planning. You want to make sure you’re leading your audience down the conversion path without feeling brute force. You want to provide valuable knowledge. You want to educate them about what you have to offer and why you are the best option on the market.
To do this effectively, you need many components that work together, such as a content management system (CMS) and customer relationship management (CRM) software. A platform that integrates well with other software you already use to run your business, such as Gmail, Google Calendar, and Shopify.
There are so many options to choose from, but you’ll rarely find a single golden ticket that offers them all. Let’s take a closer look at why HubSpot is this panacea and explain each feature that will help you achieve your web design, marketing, and sales goals.
Why Select HubSpot CMS to Create Your Website
There are many content management systems to choose from; The most popular are HubSpot and WordPress. The reason HubSpot tops it is that it offers a long list of features that other CMS software doesn’t have, unless you buy a million third-party plugins.
When it comes to designing, editing and publishing content, HubSpot includes tools like:
- SEO recommendations
- Calls to Action creators
- Mobile optimization
- Content calendar
- Enables collaboration
HubSpot likewise makes it simple to configure landing pages by including drag and drop functionality, structure templates, and the capacity to run A/B testing.
HubSpot Website Builder Features
If you decide to build a website with HubSpot, you will quickly fall in love with many features that make the process of building a modern website as easy and efficient as possible:
1. Website Themes
Selecting a theme for the site allows the whole site to match. You can select predefined items and customize them to reflect the colors and style of your brand. HubSpot offers over 5,000 themes to choose from. And many of them can be used without programming skills.
2. Drag and Drop Function
When we say you don’t need to know coding, HubSpot’s drag-and-drop functionality means you can add modules and move sections around on any page by dragging them with your mouse. It doesn’t get more user-friendly than this. And you can be sure that however you move the objects, they will all look great on your screen size (desktop, laptop, tablet or phone).
3. Production of multilingual content
HubSpot allows you to configure your content to be displayed in the preferred language of your web visitors. Keep in mind that this feature must be selected by web users. HubSpot does not automatically translate based on your personal location. Available options include Spanish, French, Japanese, Portuguese, and German.
Video hosting is also supported in HubSpot. And it’s not just about posting. The platform ensures optimal playback and transcoding, so playback is fast. The platform also allows you to embed call-to-action buttons directly into your videos. And voila, there are other ways to generate leads.
5. Content Management System
HubSpot’s content management system accompanies every one of the recently referenced features, like SEO recommendation and CTA creators. It likewise allows you effectively to update or alter your content rapidly, without contacting a designer – implying that your missions won’t really must be placed as a second thought until there’s sufficient budget plan to employ somebody to get it done.
6. SEO Recommendations
There are so numerous SEO elements that aren’t egregious to the naked eye — similar as alt textbook, image train names, and a link building strategy. Also there are on- runner bones, similar to content format ( using H1s, H2s, pellet points, and meta descriptions). All of these particulars (and oh, so numerous further) all factor in on your chances of ranking well on hunt machine results runners. Because of HubSpot development services this process becomes easy for you by pointing out where you can optimize your content.
7. Live Chat
Providing live chat is a smart way to serve your target audience. Because it gives you the opportunity to get quick, real-time answers. You can also set up your chatbot to answer common questions and send the most complex questions to your team to work more efficiently and avoid monotonous duplication.
If you want to inform and educate your audience, blogging is one of the best ways to do so. It is important. Because (a) everything you know, and (b) you want them to know how they all solve a problem. The important thing here is their appreciation. You can also use HubSpot to create engaging blogs that you can easily promote with lead generation emails and social media posts while building those workflows.
9. Adaptation test
In some cases, even after extensive market research, many iterations need to be tested to see what the buyer persona likes. With HubSpot development services, you can see how changing certain elements of a web page can affect performance. If you can test up to five different variations at once and have enough data, HubSpot will start showing the ones that perform best for your visitors.
10. Full integration with CRM
To provide the best customer experience, it is important to store each contact’s information in a central location. This includes ways to contact them, past communications, support tickets, priorities, and past purchases. HubSpot seamlessly integrates your website with your CRM, so you can cope with moving employees from one section to another or asking them to repeat your story endlessly.
11. Application integration
HubSpot can connect to all popular business tools. Please refer to the app marketplace to make sure it integrates well with what you are already using. But there is a possibility. Slack, Shopify, MailChimp, Salesforce, EventBrite. Specifying a name works fine. Zero headache.
12. User and Team Permissions
HubSpot facilitates team collaboration and enables sales and marketing teams to support more effective campaigns. Specifically, you can add and edit user rights. We also customize it based on the work of each team member.
13. Analysis with Custom Report Maker
To make sure your website is performing well, you need to track certain metrics. HubSpot’s custom report builder allows you to track your web visitors, bounce rates, and conversion rates. However, you can also add specific factors, such as measuring how your target account interacts with your content.
14. 24/7 phone support
Even if you have a very useful knowledge base, you will likely have questions. Or maybe you have tried troubleshooting and you are still facing the problem. Okay HubSpot knows your website needs to be up and running 24/7, which is why they offer 24/7 phone support.
Some Other Tools or Features to Enhance Your B2B Website
In addition to the CMS features mentioned above, HubSpot puts you in a better position to promote your website content with additional tools:
Social Media Management
Social media accounts can be a treasure. Ideally, this is the online resource of choice for promoting your website content if you focus on where your customers spend their time. The most effective way is to increase engagement and get notified when there are likes, comments, or mentions. HubSpot allows you to do this by linking your social media accounts to your HubSpot account. You can then schedule posts and track all interactions.
Email marketing and website content are closely related. You can use it to promote new products, services, events and blogs. HubSpot lets you personalize your email communications to meet the needs and preferences of the reader, which increases their chances of becoming a subscriber. And every single feature you can use when designing your website, you can use to design these emails: templates, drag and drop features, and CTA creator.
You and your team are busy. So you don’t have to bother them with the exact details. However, in order to offer a good user experience, even the smallest details must be taken into account. HubSpot simplifies this by allowing you to automate certain tasks based on user behavior. New blog subscribers? A welcome email is waiting in his inbox. Anyone downloaded the e-book? It can be read after the recipient has checked their email.
This blog is written by Rajan who is employed in a web and app development company, where you can also hire full stack web developer(s). He personally handles work related to seo, smo and email marketing works.