Facebook Advertising Tips: Facebook is the world’s most popular social media website. It has over 2.7 billion monthly active users. As a consequence, it’s also one of the most successful digital advertisement platforms. Although you might think it’s just a place for your friends to leave cryptic feedback on your vacation photos, it’s also a place for audiences to interact with both large and small businesses.
If you want to advertise and grab the attention of the people, you should follow the tips mentioned below.
1. Create an Audience
To begin, build ad audiences from scratch on Facebook. Businesses may identify audiences based on a variety of criteria, including:
- Location: Local companies, for example, may advertise in their own cities or surrounding communities.
- Age: If your target demographic is diverse in age (e.g., millennials vs baby boomers), you can segment your advertisements accordingly.
- Interests: The platform will highlight potential customers based on your users’ “likes” and Facebook activity
- Demographics: Additional information, such as education level or marital status, will help you target unique social media personas that are similar to your real-life customers.
Based on the data, you have to develop consistent branding and campaigns that tie back to overarching goals.Today, rather than anything else, companies must distinguish themselves based on the customer experience. Don’t get caught up in what you want your campaign to do in the short term. Instead, consider how any marketing campaign strengthens the consumer relationship.
2. Focus on Custom and Lookalike Audiences
Custom Audiences, also known as “remarketing advertising,” can be a game-changer for your Facebook ad strategy.Simply placed, these ads target members of your audience who have previously engaged with your business.Perhaps they are current or former customers. Maybe it’s someone who liked your Facebook page or came to your website.Businesses have a “second chance” to win over leads who already know who you are with the aid of resources like Facebook Pixel.
Lookalike audiences, another important aspect of Facebook advertising, enable companies to target new prospects based on their existing customers. In other words, you can build a Facebook audience that looks like your most devoted customers or people who have already responded to your ad campaigns. Lookalike viewers are for you if your Facebook ad strategy is based on prospecting and recognition.
3. Post Photos and Videos on Facebook
Photo posts not only receive more engagement than links, videos, or text-based updates, but they also account for 93 percent of Facebook’s most engaging posts.A striking picture (or illustration, or infographic) is a perfect way to grab the attention of a potential customer scrolling through their news feed.
Engagement rates for video posts are much higher than for photo posts. Video can be extremely persuasive, whether it’s for a short, sweet video announcement or a longer, artfully shot vid with a plot. If you infuse emotional content, you will be able to create an attachment with the existing followers and also score new leads.
Furthermore, you can come live on Facebook and share exciting details with the consumers. These might include product launch, upcoming events or behind-the-scenes. You can also share stories like ‘This Year That Day’ or answer some important questions the consumers have for you.
Any kind of interaction with your Facebook advertising is a bonus, but basically, you’re looking for clicks. You’ll need a strong call-to-action to get those clicks. You can insert ‘Follow the Brand’, ‘Purchase Today’, ‘Avail the Discount’, etc.
4. Amalgamate Organic Activity with Paid Campaigns
In most cases, adopting a hybrid social media approach is in the best interest of companies. That is, using content and community-building to organically target consumers while supplementing the Facebook advertising strategy with paid campaigns. Furthermore, you should take advantage of Facebook Offers.
Facebook ads are used to advertise your Page, posts, events, and generate leads in general. Facebook Offers is a feature that allows Facebook Pages to provide coupons, discounts, and sales to users, allowing them to capture warm leads while saving money. You will get to see many ads like the ones used by The Drip or Christopher Kimball’s Milk Street.
Paid ads boost conversion. Tools like Sprout’s analytics make it easier to monitor how well your paid and organic campaigns are doing on Facebook. You can even use Agora Pulse, EdgeRank, ShortStack to see how the ads are faring.
Since the money is at stake, you should spend time focussing on the quality of the ad content. The more engaging your commercials are, the less they sound like advertisements. Avoid static, stuffy campaigns, and use satire or imagery that catches people’s attention.
5. Use Linked Content or Pinned Post
A link post is one in which you share a URL with your audience. Simply paste a link into the composition box, and an automatic preview of the website will appear. Companies can share how-to or why-to links on Facebook to spark the interest of the people. The links will redirect people from Facebook to their official website. In this way, they will have more engagements and the probability of people availing service or buying products will increase.
Any daily Facebook post that remains at the top of your Page is referred to as a pinned post. It will be the first thing people see when they visit your Page as a result of this.Simply click on the three dots in the right-hand corner after you’ve finished creating the post — whether it’s a text post, survey, or video post. You’ll be able to “pin” the message.This feature can be used to ensure that important news or great content is not lost in the shuffle. It’s your chance to demonstrate to potential consumers why they should like your Page.
Another aspect that you can use is the Facebook Watch Party. Watch Parties are a way to display a public video on Facebook in real time so that you and your fans and followers can all watch it at the same time. Making a normal video into an event is a perfect way to generate buzz about a new product launch or a world premiere of a music video.
These are some of the tactics that you can apply for Facebook Advertising. As far as the statistics are concerned, Facebook ad spending garnered $31.43 billion in 2020. Despite COVID-19’s uncertainties, Facebook’s ad revenues increased by 4.9 percent in 2020. And in 2021, they’re expected to rise by a whopping 22%. So, you should keep exploring ways to promote your products and services.
Also read about: Top 10 Applications to Manage Social Media in 2021