Do customer reviews and feedback genuinely matter? – the simplified answer to that question is a YES! As the world has made a considerable shift toward online marketing and purchase. Reviews now have their well-deserved importance and value. Reviews, especially online reviews, now stand as one of the essential factors for businesses and platforms such as Google reviews, Yelp reviews, Tripadvisor, etc. Being the mammoth in the review platforms, you may have noticed that many brands are now opting to embed Google reviews on their websites, and have started using Google widget to display all the latest and needed reviews to their customers.
In this blog, we will discuss in a broader sense how customer reviews are important for online marketing.
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Significance Of Customer Reviews: Why Do They Count So Greatly?
We all know that no one likes to spend their hard-earned money on something that isn’t worth it. People have the tendency to check through the reviews all over again to double-check if the choice they are making is correct or not. Following are some notable importance of customer reviews.
1. Customers’ Buying Decisions Are Based On Reviews
According to the stats from Trustpilot, 89% of customers look for reviews before making their purchase decision. That means almost 9 out of 10 customers all over the world rely on online reviews before making their decision. These numbers already say a lot about the importance of online reviews.
The positive or negative review for your brand will have a huge impact on your sales, as people highly depend on online reviews for their purchase decisions, even if the reviews are from strangers.
2. Helps a Brand to Understand the Reception Of Their Product Or Brand
Many reviews and feedbacks are in-depth details about the product or brand. This not only helps consumers to get a better understanding of the product but also helps businesses to know about the reception of their product. In simple words, reviews are a great medium for the brands to know what customers think about their products because, in the end, brands are making their products for the customers, and they are the best judge for them. Moreover, it also helps a brand to know about customer demand and needs. Reviews works like the voice of the market, it helps customers to know the buyer’s perspective of a product and at the same time, help businesses to know about their reputation in the market.
3. Gain Brand Recognition
Reviews help brands establish their online presence and get some recognition in the market. The reviews often work in favor of search engine rankings, helping brands to have some online recognition. So as a brand has more reviews, it will enjoy more recognition in the market, which can help them reach its marketing goals. The review platforms such as Google reviews, Tripadvisor etc. provide customers with a common platform to discuss and explain their experience with a brand. It eventually helps brands in establishing their online presence.
4. Helps to Extend Conversation about a Brand
The more people talk about a particular brand, the more likely it is that the brand gets recognition and eventually helps brands reach their business objectives. Reviews work as the catalyst that extends the conversation. When customers talk about their experience with a particular product or brand, there are chances that people might agree with some opinion or not. This helps start a conversation and eventually helps a brand gain market recognition and reputation. And as more people talk about a particular brand, it helps a brand to have some popularity.
5. Helps Brands to Look Trustworthy
Trust is the most important factor for any business to survive. It is like a foundation block for any business that is looking to stay for long in the competition. Positive reviews for any particular product and brand can help them increase their sales and eventually helps in building credibility in the market. With competition in the market, there are various brands that might be fake or do not provide the product as consumer choice. Consumers’ reviews prevent customers from those types of brands and products and at the same time help brands to build reliability in the market. Moreover, positive reviews also help achieve more sales, as according to the stats from invespcro.com, 86% of people will hesitate to purchase from a business with negative online reviews.
Consumer reviews have significant importance, aren’t they? These are just some major benefits of online reviews, but there are more to it. As mentioned above, consumer reviews are not only helpful for the customers but also for businesses.
So what are you waiting for?
Mark your presence in the online space, get reviews for your business, and don’t forget to flaunt them, use widgets such as Google review widget, Yelp review widget, and more.