Think about your last purchase. Why did you purchase that product? Was it an impulse purchase? Or you needed that product genuinely? Now you are thinking about it, it sounds odd, but you bought it because the packaging design interested you. This is the power of half price boxes. When designed appropriately and creatively, the packaging ultimately sells your products. In addition, custom packaging always draws attention and conveys your brand message.
Packaging helps you to stand out from your products among competitors. And it also makes your customers feel connected with your brand. So, you should focus on the design aspects of boxes to lead your customers’ hearts.
Let’s shine your products on the shelves with these insanely creative design ideas! And also make your packaging appeal to the masses.
1. Design With Honesty
Today’s customers are savvier about their buying decisions. They love to buy from brands that sell authentic products. Knowing what’s inside the box is helpful for customers to make an instant purchase decision. This is where honesty plays a vital role! Try to imprint product-relevant information on the box with transparency. It will help buyers to give confidence about what they are purchasing.
2. Consider All Available Space
When creating custom boxes, utilize every inch that you can. For example, you can use floral patterns on the interior. Instead of leaving the inside untouched, try to design it with creativity. It will make the box feel more upscale. Use the available white lines and creatively print the package to convey your brand message.
3. Be Playful
There is a saying, don’t go with the flow, be the flow! You need to be creative as you can while designing the boxes. If you can be playful with your packaging, take it! You can play with the colors, fonts, and shapes.
For instance, if a brand sells berries, you can print the half price boxes with blue color that relates to the berries. You can also print a character eating the berries, indicating the quality of the product.
4. Break the Mold!
If you have a product that many other people are producing, try to be innovative in displaying it on retail shelves. You are ready to rule the market if you encase your products in a box manufactured from sustainable material. As sustainability is the new hype! Your customers will feel valued when they know you care not only about themselves but also the environment.
5. Use Stylization
Don’t feel obligated to use illustrations or realistic graphics. Do you want to stylize your imagery and use it as a textural element? Don’t hesitate! Go for it. A cosmetic box can be printed with a head and hair. The hair moving throughout the box can create a pattern in the background. At first glance, you might not know what the pattern is about. But when you explore it, you will know it’s been hair all along. We hope this example will help you better understand how to stylize your custom printed boxes with innovation.
6. Don’t Limit Yourself
If your product is of high quality, don’t limit yourself while designing the box. Instead, try to be artistic with the shapes of the box. This isn’t a hard and fast rule that you must follow with boring rectangular shape boxes. Instead, you can use hexagonal, circular, and triangular-shaped boxes. This little entail will make your products and packaging more interesting.
7. Design Your Packaging With a Modern Touch
Always remember modern, sleek, and simple designs stand out. Use clean, simple colors and custom fonts to achieve a modern look. In addition, you can design gender-neutral packaging. It doesn’t lean one way or the other and draws instant attention from users who are curious about who the product is for. In this way, you can add an element of modernism and curiosity to your half price boxes.
8. Choose Colors To Reinforce Brand Identity
Print the packaging with colors that portray your brand theme. Every brand is associated with specific colors. You can go with bold and light colors. But make sure the color combination scheme you picked goes well with your branding campaign.
You must use bright colors like yellow and red to sell food items. However, you can get a better idea by seeing the KFC packaging printed with bold colors. For cosmetic products, use pink, white, blue, and black colors. These colors will better portray your makeup items.
9. Opt for Textures
Use textures physically rather than visually. There will be direct physical interaction between your 1 and 2 price boxes. So, appeal to their senses of touch, not just their sense of sight. Textures that are pleasant to touch, like smooth, matte, silky, high-gloss, or soft, motivate buyers to keep their hands on your products. As a result, you can drive your sales.
Touch is a powerful force! Use it to your advantage.
10. Typography Evokes Customer’s Reactions
Don’t overlook the importance of font choice in your packaging design. Fonts are the delivery system for the literal message on your box. Therefore, the font should support the message you are trying to convey.
Keep an essential consideration of font size. It should be large enough that it is easily readable by consumers. But, on the other hand, what’s the purpose of printing the box with a font style and size that is not even delivering your message to your intended buyers?
11. Pay Focus On Story-based Packaging
If you can tell a tale through custom printed boxes, you give your brand a huge favor. People enjoy reading stories and learning things they might not have otherwise.
12. Stick To Your Roots
Analyze what makes your product stand out, and show that element in your packaging. Old is gold! Vintage vibes let people go back to their good old memories. Try to use simple, clean, and natural patterns to keep the retro vibes in your packaging. You can also add earthy tone design patterns to show the natural aspects.
After seeing the endless possibilities to create flawless packaging, pushing the limits of your product’s packaging shouldn’t be a concern. First, however, to create eye-catching packaging, you must look for a reputable box packaging supplier. For this purpose, Half Price Packaging is your go-to solution! Their professionals use the latest trends to design a box that makes your product sell on the shelves with half price boxes.
Read more: Custom Boxes: How to Create Custom Cardboard Packaging