The cryptocurrency or blockchain sector is in its blooming stage. According to ReportLinker, the cryptocurrency market is expected to grow at a CAGR of 7.1%, from US$1.6 billion in 2021 to US$2.2 billion by 2026. However, the chances of a blockchain startup surviving are as low as any other business.
If you ever had an experience running an ICO, you must have witnessed some ICOs raise millions of dollars in a few days, whereas others fail to do so. Do you know the reason behind their success? Do you want to launch a disruptive blockchain project and seek ways to run a successful ICO? If yes, a blockchain PR agency can help you.
A blockchain PR agency will help you manage communication and build strong relations with various cryptocurrency and blockchain companies and their stakeholders. Not only can it aid in raising your profit but also boosting your reputation outside the four walls of your premises.
If you are looking forward to hiring the best blockchain PR agency, you can find endless numbers of options. However, you can’t entrust a random firm to promote your crypto business. So, here we will share a few tips to help you choose the right blockchain PR company.
How To Choose The Best Blockchain PR Company?
Know your goals: Unless you don’t know why you need to hire a PR firm and what are your business goals, what will you tell your prospective project manager? And how will you identify if the company is the right option or not? So, it is important to make a list of priority goals and understand your requirements.
Ask for recommendations: It is one of the easiest ways to find the best blockchain PR company. Before you seek outside, ask your friends, relatives, or colleagues whether they have ever worked with a blockchain PR firm and what their experience was. Not only will this narrow down the list of options but also help you make an informed decision.
Specialization: While a normal PR firm can also help you promote your business, hiring a specialized blockchain PR firm can make a huge difference. Since the blockchain market is still growing, it is crucial to ensure that your potential PR agency effectively understands the blockchain and cryptocurrency market. A PR agency that only deals with blockchain and cryptocurrency can generate better backlinks than a regular PR firm.
Decide your budget: Hiring a blockchain PR agency can be an expensive process. Hence, it is vital to decide how much you can afford to spend on hiring a blockchain PR firm.
Apart from this, make sure you schedule a call with your prospective company to discuss your goals. This will help your project manager understand your needs effectively and curate a unique strategy. And if you find your project manager is not passionate about your work and ignores your thoughts without any valid reason, you should choose another company.
Check their previous work: Before you finalize your decision, it is vital to ask the company to showcase their previous work. This will give you an idea of their workflow and how successful they can run your crypto campaign. But if a company can’t demonstrate its efficiency and doesn’t have access to case reports, you should consider it a warning sign.
What are the benefits of hiring the best blockchain PR agency?
Now that you know the tips to choose the best blockchain PR company, it is time to know the benefits you can reap by hiring the right PR firm. So, let’s discuss the same.
Helps you communicate your story: It has been found that your startup story can help you attract the right audience and allows you to connect with them on an emotional level. But many owners find it difficult when it comes to telling the audience what motivates them to invest in this sector. Here is where a good blockchain PR agency comes into play. They will help you communicate your story in a compelling way.
Builds your reputation: A specialized blockchain PR agency has worked with several similar clients. As a result, they know the right techniques and platforms to market your crypto company. Apart from this, they keep themselves updated with the latest technology and tools, which they will use to help you stay ahead of your competitors. This will create a good reputation for your company in the market and enhance your brand value.
A PR agency creates content for you: The market of blockchain and cryptocurrency is very competitive & crypto-startups have to establish themselves as industry leaders. And nothing can do it better than content marketing. A PR agency will curate content for your potential audience and advertise your business. Additionally, they can help you target some influential personalities who can help you share your content at the right place. Not only this will help you create strong public relations and enhance your company’s visibility.
The Bottom Line
Hiring a blockchain PR agency can have long-term benefits. However, not all PR firms are reliable and created equally. So, it is vital to take some time to finalize your decision. Make a list of the best PR agencies in your area, and then choose the one that meets your needs and budget.
We hope that this guide will help you make the right decision. All the Best!