OCR technology, or optical character recognition, is a process of converting scanned images of handwritten, typed or printed text into machine-readable text.
For digital marketers, the benefits of OCR technology are twofold.
- Firstly, it can help to optimize and streamline workflows by reducing the need for manual data entry.
- Secondly, it can help to improve the accuracy of data analysis by extracting key data points from documents. By automating these processes, marketers can save time and ensure more accurate results from their data-entry process.
Let’s explore further about OCR and how it can benefit digital marketers!
Table of Contents
What is Optical Character Recognition?
OCR is a form of machine-readable technology, which allows people to be recognized by their faces by merely scanning their documents. The technology can be used for a number of purposes, including document indexing and transcription, and uploading legal documents into electronic databases.
It can also be used to enhance your online presence by translating the words from an image. OCR is becoming increasingly popular in the digital marketing world, and it can help you improve your operational efficiency and increase your customer satisfaction.
OCR processing has also proven to improve customer service. Customer support agents can easily access information and resolve customer problems instantly without having to waste time filling out paperwork.
This increases customer satisfaction and loyalty, and helps retain existing clients. In addition to these benefits, OCR can make documents editable, allowing for a number of uses. OCR also makes it possible to copy content from a document. Its capabilities are extensive, allowing businesses to increase their customer satisfaction, which will help them retain their customers.
Benefits of OCR in Digital Marketing
The benefits of OCR technology in digital marketing are numerous, and the use of this technology in digital marketing is no exception. Manual data entry, which is time-consuming and resource-intensive, has been used for many years.
This method of data entry was problematic because it was prone to mistakes and time constraints. OCR technology was developed to solve these issues, while simultaneously improving the accuracy of information. In fact, OCR technology has been used to improve the accuracy rate of information by as much as 90%.
The use of OCR technology is particularly beneficial for the business sector. Paper-based information is inefficient, expensive, and prone to human error. The ability to convert paper-based documents into digital forms, stored on a device, is an incredibly time-efficient and cost-effective method for businesses.
With a few clicks, digital data can be stored anywhere, saving time, money, and space. The use of OCR is also advantageous in the digital marketing sector because it makes it much easier for experts to perform their jobs more efficiently.
How can Digital Marketer use OCR Technology?
The OCR technology can be utilized via online tools or a downloaded software. The online OCR tools are more convenient and efficient as the algorithms behind the tools are updated.
There are different OCR tools available online and some of the advance OCR tools are also using the artificial intelligence to provide the accurate results.
Below, we have mentioned some of the benefits of OCR Online for digital marketers:
1. Digitizing Paper Documents
OCR (Optical Character Recognition) technology is a useful tool for companies looking to digitize paper-based documents. It makes it easier to access and share data, while saving time and energy.
Companies have several benefits to digitizing paper documents, from better data security to reduced costs associated with eDiscovery. In addition to making data accessible and sharing easier, OCR software can improve data security and accessibility.
As a business grows, the volume of paper documents it generates rises exponentially. These documents are difficult to manage and take up valuable space. Content digitization techniques make these documents available on personal drives and cloud systems.
They also allow for better indexing, so that data can be easily accessed by keywords or dates. Digital content can easily be accessed anywhere, anytime, by anyone, and ensuring that important documents are never lost.
In addition to ensuring customer satisfaction, digitized documents are accessible with a few clicks and can be archived in digital form. Using an OCR software program to digitize your paper documents will eliminate the need to maintain physical storage, organize and search through paper files. It also allows you to index your documents with different metadata and improve customer service. By eliminating the need to physically store paper documents, you can save a significant amount of space and eliminate expenses associated with storing them.
2. Improve Productivity
OCR Tools can improve the productivity of the Digital marketers. It reduces operational costs while increasing customer satisfaction. By converting unstructured content into searchable data, OCR allows organizations to better analyze information and make better decisions. OCR uses advanced technology to recognize text.
This technology has many uses in a variety of fields. For example, it can improve business efficiency by converting paper-based customer profiles into searchable data.
Businesses often deal with a large amount of documents. Paper-based storage is expensive and not as fast as digital storage. Manual labor is a considerable cost, which can be avoided with OCR technology.
Furthermore, the digitization of documents reduces the burden of data entry and makes online marketing less stressful. Businesses that have a high number of documents can also save on costs and increase customer satisfaction by using OCR.
3. Translating Between Languages
OCR technology has a variety of benefits for digital marketers. This technology can be used for translating between languages, indexing printed materials, and even transcribed documents. Many industries benefit from using OCR software for document conversion.
The process of digitizing documents can save time and money, as well as simplify workflow. OCR software works by converting documents into editable text, which can be further edited or converted.
OCR software is increasingly being used in several industries. For instance, it can help the healthcare industry translate documents between languages. With OCR, entire medical records can be scanned and stored on a computer.
Digital hospital records have many uses, including preventing identity theft and reducing costs. It also facilitates faster service and better pricing. Lastly, OCR technology can be used for scanning and uploading contracts.
4. Improved Data Utility
The OCR can improve the customer satisfaction by turning unstructured content into searchable data. Secondly, they allow enterprises to control the quality of data produced.
These advantages make OCR a perfect fit for businesses of any size. With the use of OCR technology, businesses can automate their data collection processes and improve the accuracy of their data. Thirdly, OCR makes documents searchable and useful for various industries.
OCR software is also beneficial for businesses, since it allows users to edit data that has been scanned. OCR also helps with content updates and changes. Another major benefit of OCR is disaster recovery. Since OCR converts scanned documents into searchable data, users can save them anywhere. This helps in business continuity during disasters. Another benefit of OCR technology for digital marketers is increased data utility.
Moreover, OCR processing can improve business operations and help organizations provide excellent services to customers. Apart from this, enhanced accuracy and data utility makes it possible for organizations to make informed decisions.
Ultimately, it improves customer satisfaction and retention. As such, it should be integrated into your marketing strategy. As a result, you can expect a significant ROI. These benefits are just some of the many benefits of OCR.
5. Cost Effective
If you’re looking for ways to reduce costs and improve the efficiency of your marketing, you should consider the OCR tools for converting the handwritten marketing documents into digitalized form.
As more businesses transition to digital marketing, you can save money by eliminating manual data entry. You’ll save time, money, and effort by avoiding the cost of paper, ink, and storage. And you’ll save space by storing your documents in a secure digital archive.
OCR allows you to convert paper documents into searchable text. Instead of spending hours on manual data entry, you can spend as little as a few minutes scanning and importing each document. Then you can focus on more urgent tasks. Using OCR also saves time because you won’t have to copy and paste information repeatedly. OCR technology can give you a 380% ROI, and the potential for more advanced versions is limitless.
6. Quick Processing
OCR allows businesses to convert scanned documents into editable text, making them easier to update or change. Earlier, manual processes for this purpose were slow and error-prone.
The process of converting physical text into digital files now takes less time and nerves, and documents can be formatted and searched much more easily. Businesses can then send the converted files via email or include them in their website. Another benefit of OCR technology for digital marketers is that they don’t need much physical space to store them.
The digital banking industry, for example, has benefited greatly from OCR technology. Online banking requires identity verification of users to prevent fraud and ensure that the people using the service are trustworthy.
OCR technology provides a way to meet the identity verification process online. When an online user opens an account with an online bank, they upload an identity document that contains important information, such as a driver’s license number. The OCR technology extracts the data from the document and allows businesses to process the application instantly.