In the 21st century, it is impossible to have any kind of business without technology. However, merging fashion with any kind of hi-tech automation seemed impossible until recently! Nowadays, the technology and fashion industries take up the most part of our market, making them the most prominent businesses. How does that affect the development of your fashion brand?
Including tech in your business model opens doors to new revenue streams, as well as better branding and a broader target audience. Seize the opportunity to develop your fashion business further and obtain some bonus points by impressing your customers with originality.
Table of Contents
1. Robotics in manufacturing
For a long time, it has been talked about robots that will replace humans in their manual labor. As futuristic as it may seem, robotics has become one of the crucial aspects of clothing manufacturing. Automated processes like sewing, cutting, and knitting made it possible for designers and clothing brands to focus on customers, designs, and sales.
Even though having a robot do manual labor for you is a costly investment, in the end, it pays off as you’ll have more time to focus on more important things. On top of that, such an automated process speeds up the entire manufacturing, and ensures the final product reaches the customer as soon as possible!
2. Automated warehouse
With the rise of technology, customers can track their clothes from the manufacturers to their doors. However, most brands still require warehouses to stock the items for future sales, especially if they are practicing e-commerce sales.
Have a more productive workforce by partnering with tech companies that develop logistics robots. Such tech will help you manage your warehouse, ship more products and aim your employee’s productivity towards more creative tasks. Modern automated warehouses implement robots that bow apparel and save your workers from boring and repetitive tasks.
3. Virtual fitting and styling
The pandemic indeed kick-started a lot of online clothing brands. Even though they are convenient, not being able to try on clothes or see how they match your outfits is extremely frustrating for many customers. That’s where AI and chatbots step in!
If you need advice on your clothing combination or have doubts about what to pick, use AI to aid you. Some tech companies developed body shape calculators that help you find your body shape according to your measurements and the clothes that best fit it! In addition to that, search engines, like Google, have developed a way to upload an image of an item you like and as a result, get online stores where you can get a similar clothing item.
4. Livestream sales
One of the most interesting ways to promote your brand, get in touch with your customers, and sell the items is by trying Livestream sales. The easiest way to start Livestream selling is on social media. Most social media, like Instagram, Facebook, or TikTok offer live streams which can be used exactly for that purpose.
Ensure you know which social media is most used within your target audience which will also allow you to bond with key customers. Livestream can also be used as a means of promoting the brand and its items. To have better success, form a partnership with micro-influencers who will promote your brand further.
5. Design tool
One of the best marketing strategies any brand can utilize is allowing your customers to be part of your brand. By allowing customization and personalization of your pieces, you’re supporting sustainability and ensuring you don’t overstock a product that won’t be sold. How can you make it possible for your brand?
By implementing a design tool that enables print on demand clothing you’re ensuring each product that comes out of your factory is cherished, cared for, and most importantly worn. It’s a win-win situation for brands and customers, as brands avoid unnecessary overstocking, while customers get the clothing item of their dream!
6. AI as a design partner
Using artificial intelligence as a design partner was one of the biggest revelations in the fashion industry in the last 5 years! Even though it was mainly used in fast fashion, AI designers have become prominent in a sustainable way. How are they used?
AI was trained to recognize textures, colors, and patterns based on a person’s interests. After that, their body is scanned and created as a 3D model. In the end, AI uses leftover fabrics that match a person’s preferences and create a desirable item of clothing. Sounds like sci-fi? Well, it is happening in the world right now!
7. Virtual reality
Games, movies, and similar experiences are improved with the increased use of virtual and augmentative reality. Who says you can’t use them in retail as well? To increase the experience and enhance the digital feeling, many stores and online shops started using virtual reality in their practices.
Whether you want to create a new dimension in your brick-and-mortar location or you’d like to improve the way your e-commerce feels AR and VR in the world of fashion can assist you there. The only downside is that customers are yet to obtain devices that support VR and AR in their homes.
Fashion industry changes at a rapid pace. When you add technology on top of that, you have a demanding industry and growing trends that are hard to keep up with. So, stay ahead of your competitors and utilize tech that will help you achieve the wanted success!