Creative Ideas work best for a competitive market, and the mobile app market has crazy competition out there. From booking a cab to paying bills and from staying fit to buying things online, mobile apps have now become an essential part of our daily lives, but the sad part is that every other mobile app has almost the same features, design, and ideas. Dubai has gotten the limelight for its progressive environment, especially in the Tech Industry, which has caused great competition in Mobile App Development.
You must be thinking, ‘’ How will your Mobile App stand out in a crowd with such a huge list of competitors?
In this blog, you will be provided with insights, competitive analysis, strategies, and important information that you need to know before investing in your Mobile App Development in Dubai to outsmart the competition.
The most important part to stay ahead in a Mobile App development is to know and do an in-depth analysis of the competitive market.
Table of Contents
What is Competitive Analysis, and how will it help in Mobile App Development in Dubai?
Competitive Analysis revolves around one main question ‘’ What are the strategies of your competitors, and how are they succeeding by using them? ‘’ Competitive analysis is a term that is used for an evaluation and identification of the strengths, weaknesses, opportunities, and threats related to a company. It can easily be done by using a few online tools for competitive analysis in Mobile App Development.
Competitive Analysis Toolkits for Mobile App Development
Competitive analysis toolkits play a vital role in understanding the market positioning, strengths, and weaknesses of the competitors.
Here is the list of the best competitive analysis toolkits for mobile app development.
App Annie is one of the most valuable toolkits for data insights and analytics on app engagement, performance, downloads, and revenue. It helps you to track your competitors’ apps and provides you with its performance report across diverse countries, app stores, and categories.
Mobile Action is the App Store Optimization, known by many as ASO. It helps with the performance track record, keyword research, analysis as well as competitors.
Mobile Action also helps to analyze keyword rankings while monitoring the competitors’ app store presence.
Sensor Tower in mobile app development plays a role in providing insights into revenue, user behavior, and the apps that are downloaded. It also helps your store to be more visible while optimizing it; as a result, you get updates about the keywords that are top-performing for your competitors as well as app ranking.
SurveyMonkey works well when it comes to refining mobile app development and marketing strategies. It also helps in gathering feedback from the users while understanding customer preferences.
What are the few common mistakes that people make when they do Competitive Analysis?
Competitive Analysis helps you to stay ahead in a competition, and if you avoid the mistakes that are mentioned below, chances are you will be outsmarted in the competition.
The goal to analyze the competitors is to utilize that data in terms of your favor so you can stay in the limelight.
Here are some of the common mistakes that people make in competitive analysis;
- They focus on outspending the cost of their competitors without having a clear understanding of the value and needs of their own brand.
- When they neglect customer feedback.
- When they only focus on direct competitors while forgetting the indirect competitors.
- They don’t monitor regularly.
- When they do not analyze the long-term trends.
- When they don’t understand the customer’s needs.
Three Different Types of Competitors in the Dubai Market
Here are three types of competitors that are present for Mobile App Development in Dubai.
Paid Search Competitors
These are the various companies that invest in their advertisement to attract the same target audience that you have. They also use the same keywords as you to appear in the paid search results.
Organic Competitors are not mainly direct competitors, but they have a few similarities in terms of target audience, functionalities, SEO keywords, target market, and strategies.
Local SEO Competitors
Local SEO focuses on optimizing the online presence of the business to target the local audience.
These Local SEO competitors for mobile app development include;
- Digital marketing agencies
- Local Mobile App Development Companies
- IT Consulting Firms
- Software Development Companies
Understanding the Mobile App Market in Dubai
Before moving toward the strategies, let’s dive into the Dubai Mobile App Development Market. Dubai is a beautiful city with a diverse population which includes tourists, emigrants, and locals. This diversity creates a lot of challenges and opportunities for mobile app developers.
As a Tech-Savvy city, Dubai residents expect seamless mobile app functionalities, excellent customer support, and user interfaces. To succeed in Dubai’s market, you must understand the preferences while meeting the specific needs of your target audience.
Strategies to Outsmart the Competition in Dubai’s Competitive Mobile App Market
Market Research is a necessity to stay ahead of the competition. Understanding the pain points of the target audience, their preferences, strengths, and weaknesses while understanding the gaps that are present in the market helps you to make your app unique and useful.
Offering Unique Value
On the ladder to success in the Dubai Mobile App Market, you must offer your customers something of great value that is useful, innovative, and unique.
Design is not only about aesthetics, it’s more about creating a successfully enjoyable, seamless, and intuitive user experience.
Dubai has a diverse population, and people come from all backgrounds. It is important to ensure that the mobile app design is user-friendly for people of basic skill sets as well.
Localization and Language Support
For achieving your goal of reaching a broader audience in Dubai, localizing your mobile app is crucial. Offer the users multiple language options to support people from diverse backgrounds.
Make sure that your graphics, marketing material, and user interfaces relate to the local population, and it will help you to serve the diverse community of Dubai successfully.
Marketing and Promotions
Great Marketing, Great Results!
Imagine you are outstanding at mobile app development, but no one knows about it. How will you expand your app users? The answer is via “Effective Marketing” if you really want to Develop an outstanding marketing strategy that includes various platforms such as Social media, App store optimization as well as Influencer partnerships.
Retention and User Engagement
If you implement engaging strategies that help to retain and attract new users, then you can keep your users coming back to your mobile app via push notifications, social sharing, loyalty programs, as well as personalized recommendations.
Pro-Hack – If you want to be a successful mobile app developer, then listening to users’ feedback and replying to them on time while keeping updating your mobile app fresh helps you to grow organically.
Embrace Diversity and Commit to Excellence!
Dubai is a diverse city and to grow there, you require a thoughtful approach to mobile app development that fits people of all backgrounds. If you follow the strategies mentioned above via an engaging marketing plan, higher chances are that you can easily outsmart the competition in the complex and competitive Dubai mobile app market. Stay innovative and dedicated with proper planning to be an excellent player in Dubai’s mobile app develpoment market.