Practical Steps to Craft a Successful Digital Marketing Strategy for Your Business

Digital Marketing Strategy

Last Updated on May 2, 2023 by Team Experts

All business owners need to continuously promote their products and services to keep their revenue streams intact. Businesses need to actuate impactful steps to attract customers, retail them, and build relationships with them. However, you can do so only if you create an effective digital marketing strategy for your business.

Once you formulate your business idea and identify your market, you need to develop an effective digital marketing plan to actuate your business idea and tap the market.

An effective digital marketing strategy can attract potential customers so you can convert them. Ensure that your digital marketing strategy encompasses your business values, value proposition, and critical demographics. 

Are you wondering how your business will function without a proper digital marketing strategy? It will retard and can even stop working. 

Therefore, the implication is that you cannot escape formulating and implementing a digital marketing strategy for your business to flourish. 

The following are the best digital marketing strategies to fuel your business’s growth in 2021:

Google My Business

Google My Business should be a part of your digital marketing strategy. It is a free platform by Google that allows people to search for businesses through Google Search and Maps. With Google My Business, you can manage your profile across the Google platform. 

Once you have a Google My Business profile, you can leverage the benefits of the listing and post important information about your business, such as your physical location, operating hours, and contacts. 

The platform also enables you to share your business photos and videos. Moreover, it also provides insights that allow you to know how people find your business online and from where they come. 

You can also include information, such as a URL to your website, Wi-Fi availability, or wheelchair access, into your business.


An essential part of digital marketing is the creation of informative content for your leads and customers. So, you should include blogging as a part of your marketing strategy. 

According to studies, including blogs in a marketing strategy can help receive 67% more leads than strategies without blogs.

Moreover, publishing valuable content can lead to getting higher returns on investment for businesses.  

Social Media Marketing 

If any business fails to build its presence on social media, it will be eventually out of business. In today’s connected world, social media platforms play a key role in any digital marketing strategy. The platforms can help you grow your follower base and generate more leads, whom you can convert to increase sales. 

Social media platforms allow you to advertise your new products, share information, and communicate with your target audience. In that way, the platforms play the roles of a marketing tool and a sales platform. 

Today, Twitter, Pinterest, Linked In, Snapchat, Reddit, and Facebook are the popular special media platforms.

It will help assess your target audience before you choose a social media platform for your social media marketing strategy.

For example, say your marketing is photography-based, use Instagram, Facebook, and Pinterest. But, if your digital marketing strategy is content-based, you can use Twitter, Linked In, and Reddit.

Among all the social media channels, Facebook is the most popular, with more than 2 billion monthly users. With Facebook Ads, you can conveniently target your audience. 

Instagram has 500 million monthly users, and its social engagement rates are higher than Facebook.

It will help if you have a business blog, which will help you to educate your target audience about your business offerings. Bear in mind that blogs can be an essential part of your business strategy because the content can elicit backlinks, which help to increase the traffic to your website.

Search Engine Optimization (SEO)

If your website is not visible in search engine results, you will lose revenue because consumers will not find your website. 

So, you should optimize your content on your website for search engines with relevant keywords so that search engines can find your website for ranking when users do searches with the keywords. 

As SEO helps you increase organic traffic for your website, your website will rank higher up on search results. 

Typically, SEO is of three types:

On-page SEO

It involves using keywords, long-tail keywords, titles, metatags, SEO-friendly URLs, and title modifiers on the page. And hence the name on-page SEO.

Off-page SEO 

This SEO type involves creating backlinks links to your website. Guest blogging is predominantly used to create backlinks for blogs and improve your search engine rankings. 

Technical SEO 

It involves improving the technical aspects of your website to improve its rankings on search engines. With technical SEO, you can optimize your website.

Search engines crawl the web and present websites based on their ease of use to a user. Therefore, optimizing your website to become crawlable, fast, and secure will improve your marketing strategy.

Email Marketing

You should not fail to incorporate an email marketing campaign into your digital marketing strategy. It can act as an effective outreach tool to spread your messages to your target audience.

You should actuate a plan that will make your emails stand apart from the rest of consumers’ emails. Only then there can be the chances of the recipients opening your emails.

So, ensure that you send personalized emails for every recipient and the designs are responsive to make your emails legible on both desktops and mobile devices.

Besides, there are many online tools with which you can create effective email campaigns. The tools also allow you to check analytics to determine how many read your emails, subscribed to your emails or unsubscribed.

Video Marketing

Videos are appealing and popular marketing tools. They are quick and effective ways of sharing content with your audience. 

The main advantage of videos is that they can show the capabilities of your product to your target audience and how your product can help your business. 

As videos entail good results, you should include them as a crucial part of your digital marketing strategy.


In today’s fiercely competitive business world, a well-crafted digital marketing strategy has become necessary for all businesses. But, the result of your strategy depends on how you run it. This article describes the important steps of running a successful digital marketing strategy for your business.

Also read about: Tips to Choose the Digital Marketing Agency for Your Company

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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