Have you faced or are you planning to face the designing a Infographic? Just thinking about it, do you start to hyperventilate? Take it easy. Don’t be scared. We’ve come to take off that flannel blanket you’re hiding under. Yes, we are going to do it, and we will teach you the necessary weapons to overcome fear and walk in the right direction.
As you already know, designing an infographic is one of the most complex disciplines. Why? Well, because it’s up to you to put the order in absolute chaos and turn millions of jolly data into a graphic piece that makes you want to make yourself a Regina Do Santos.
Do you find it complicated? Yes, but your infographic, in addition to containing all that information, should generate a quick and easy reading. How? Well, that’s the art of discipline. Do you like challenges? Keep reading. We keep telling you.
The first thing to keep in mind is that infographics have the possibility of being aesthetically beautiful, but their main function is to communicate information through clear and intelligible systems. You have to be able to give a visual explanation of a fact in a quick, concise, and schematic way, saving the reader time and making life easier. Although well. that is usually at the cost of making yours a bit more complicated.
So that this does not choke you like grandma’s dry turkey, we leave you 8 tips that are going to put güena sauce :
1. Do not confuse between illustration and illustrated diagram
It is very important not to get lost in the wonderful world of niceties. In an infographic, it is the data that cuts the cod. DATA RULES! In a project like Jaime Serra commands, there is only room for illustrations that show points of information, are part of a sequence, or dress a graph.
2. Organize your infographics based on content
Think of the structure of your design as if it were an Ikea closet. That’s it! Everything in order, everything in its place. We will have a space reserved for socks, another for pants, for shirts, and even for ball gowns—everything in sight but very stylish and functional.
Divide the space meticulously to show off your diagrams, maps, and graphs, offering more extension to main information compared to secondary information. Very important! Reserve a privileged place for the owner and the lead. These are the elements that will introduce the topic and those that will make the reader stay or turn the page.
Don’t forget that your infographic resources and the way to structure them will always depend on the content. Always? Yes always. None of this here and there because I like it and because there is a lot of green in Galicia.
3. Choose clear and legible fonts
Lots of information and small spaces. What does this tell you? Exactly. No artificial and bombastic fonts. You will have time to use these types of fonts, but now we are going to be clear and simple.
Choose a wooden letter, especially those that have condensed DNA. This choice will always play in your favor, and the design will be very grateful to you. Thanks! Thanks! Metric from the foundry Klim, Trade Gothic, Univers from maestro Frutiger, in their condensed variable, are some types that tend to work quite well. Write it down!
4. Use color wisely
Choose a color palette that is harmonious and conveys information on its own. Showing the latest report on world-ecology in green makes a lot of sense, as does showing the number of sales of Leticia Sabater’s albums in color. Well, that might not make sense in any way.
You can also create a color system where each one has its own meaning. Create a functional standard and apply it to the design. Choose one color to represent the highest percentages and another for the lowest percentages, for example.
5. Uses conventional and universal symbology
You can already spend 35 days inventing and designing innovative iconography; if it is not recognized in a millisecond glance, it will not be worth anything.
What do you want or have to include different icons? Ok, do not worry. Let’s imagine that you want to invent an icon for each song of the summer of the year 2000. It is a fantastic idea! But, do not forget to include a legend that explains its meaning and can be understood from the first moment.
6. Dress up your graphs
Don’t settle for the typical pork graphics. Dress up your resources! Paint his lips and put a bow tie on him. Very nice. Graphics, maps, or diagrams will be your best allies to synthesize information, so design them to be the most attractive in the place. If you settle for the usually predetermined diagrams, you will be a potato chip in the fashionable pub in your town.
7. Focus on one style
Mirror magic mirror. Who has put on a sock of each color with a scarf and flip-flops today? Hopefully, no one here.
Let’s not mix! For winter, what is winter, and for summer, what is summer? Choose your look & feel, your aesthetic role, and be faithful to it. And it is that having a defined style will greatly enhance the beauty of your infographic and can even be decisive for readers to stop to see it, to reel off every detail, and not want to turn the page.
8. Cite sources
Are you a designer or a researcher? It is possible that there are scholars who can mix both disciplines, but this is usually not the case. In normal cases, if you have not been the one who has collected the data, do not forget to cite the place where they come from. Is that taking away from me? No, not at all. In fact, good bibliographic references and reliable sources of information can give your infographic high informative rigor. Be careful with the data.
The above are our 8 tips to get a cinnamon infographic. We hope to see good result on your social networks. Do you have any more advice that you want to share with us?