While a virtual platform is easier to use and can be more reliable, you have to consider the technical difficulties involved, including audience interaction functions and live streaming. In addition, if something goes wrong, you can’t fix it, so you have to hire technicians and have a backup plan in case of problems. However, the benefits of using a single platform can offset this disadvantage.
When planning to create a virtual event, the first thing you need to consider is whether the platform you choose supports custom branding. Unfortunately, not all of them do, so you may need to arrange that yourself. You can also customize certain features, such as the look and feel of your virtual event website. There are some advantages to customizing a virtual event platform, though. These advantages are worth considering if you want to maximize your return on investment. Here’s your guide to the best virtual event platforms in 2022.
For starters, brand awareness is crucial for the success of a virtual event. If a potential customer or client walks into your virtual event without knowing you, they are unlikely to buy from you. Having your brand visible will attract people, so it’s vital to ensure that your event is relevant and appealing to them. A platform that allows for full customization will make this process much more manageable. For example, EventMobi is an event platform that offers this feature, among many others.
Increased event ROI
There are several reasons why the ROI of a virtual event is so crucial to an organizer:
- Attendees are more likely to attend future events with the same organization if the experience is positive.
- A virtual event platform allows organizers to segment the event into smaller components.
- Virtual events increase ROI by enabling organizers to segment the audience based on their needs.
For example, they can target a more specific demographic by segmenting content by topic.
The ROI of a virtual event platform can be calculated by comparing how attendees react to different events. This can help you determine which events work best for your organization. It is also possible to track and compare the ROI of individual events over time. A virtual event platform, such as Canapii’s, makes this possible. Its tools help you track attendees throughout the event, from pre-event survey data to post-event survey results.
When selecting a virtual event platform, you need to consider several factors. One of the essential factors is concurrency. If your audience fluctuates significantly during the event, your virtual event platform should be able to accommodate this fluctuation. Another factor to consider is latency. While predicting the number of people participating in a given event can be challenging, a latency of 20 milliseconds or higher is considered acceptable for most virtual events.
Reliability is an essential feature for any virtual event platform. A reliable virtual event platform should be able to handle a variety of different types of events, ranging from exclusive webinars to massive get-togethers. It should also be able to provide a robust Q&A system, which takes some of the stress off of the event organizer. A dedicated support team and operational dashboards are essential features that ensure a smooth event experience for attendees. Additionally, a profanity filter is valuable, as it provides a second layer of support. It allows you to control how your event attendees communicate while still allowing you to focus on creating a compelling experience for attendees.
When choosing a virtual event platform, look for one that offers rich environments for interactive elements. These features will allow event organizers to mix and match the virtual space to showcase their brand identity, engage audiences, and secure real-time leads. For instance, a virtual exhibit hall or webinar room can create an engaging environment, and some platforms even allow you to customize these features. These features are precious for companies looking to create a truly immersive virtual event.
Another feature to look for in a virtual event platform is a robust suite of marketing tools. BigMarker, for instance, has an extensive library of integrations for video marketing. BigMarker is one of the best virtual event platforms because of its easy-to-use features and integrations with major brands. In addition, its comprehensive feature set, including social media integration, makes it a great choice for large companies looking to expand their marketing efforts.