Prashant Kumar
A shift is always needed to stay updated in terms of technology or from the business perspective. We need to prioritize the things if we are eager to bring the businesses’ online presence. You can consider it as the primary source of revenue. To keep the business afloat, you need to attract new customers.
What can one do to bring new customers? You can go by leveraging digital content sources such as documents, images, videos, infographics, apps, and much more to keep the customers engaged. This will also help maintain strong relationships with the vendors, partners, and stakeholders.
Adobe Experience Manager obeys its role as the Content Management System, Digital Asset Management, Cloud Service, and the exclusive range of integrations with the Adobe Experience Cloud. It is an inclusive solution to the content complexities. With the increase in the size of the company, optimizing digital media needs to be increased over different sites and channels.
With AEM, businesses can create unique digital experiences. It can also manage context-full messages that align with the products, services, and organizations.
Table of Contents
Let us understand the main functions of the Adobe Experience Manager:
CONTENT MANAGEMENT SYSTEM (CMS)
Are you confused about how you will align your content with the customer journey? Go above and beyond with the help of CMS. AEM excels in doing that by allowing you to create and manage the digital commerce experience over maximum channels.
DIGITAL ASSET MANAGEMENT (DAM)
You are certainly having product assets if you are associated with any business. What does DAM do? It gives a pace to accessing and retrieving the process of the videos, documents, logos, presentations, images, and audio, etc. You can assign the digital files to the team accordingly. AEM ensures the best digital experience rather than searching the assets. AEM provides the tools and technologies that sit best for the modern era, I.e., advanced and intelligent, to further let you access, retrieve, and use the assets over several audiences and channels.
CLOUD SERVICE
The AEM performs as an enterprise-grade cloud which will let you stay one step ahead of the customers’ expectations. You can rely on smoothly integrated updates, thereby using the latest tools and Adobe functionality. It will make your team or, say, people aligned on the same page and in the secure possible way.
PROJECT DASHBOARD
You are allowed to manage projects majorly via the Adobe Experience Manager’s project dashboard. As we are well aware of the fact that every project is a part of a logical group of resources and is usually represented as a tile. Its dashboard functionality also gives other users the capability to exclusively add information to the projects. Such features are dedicated for the websites and assets, while editors have to get aligned with the external links, project information, team information, and tasks over their projects.
DIGITAL ENROLMENT AND FORMS
The AEM Forms bestows an end-to-end digital document solution that simplifies your ability to make responsive forms that your customers can smoothly fill and sign securely online. It makes the digital consumer journey simple.
OUT-OF-THE-BOX TECHNOLOGY
It explains that many of the building blocks and components of Adobe Experience Manager will already be present at a single unit for your team. This will certainly reduce the development costs. Likewise, you can also trust that Adobe’s out-of-the-box Funda has no end. Its core components will carry on into the new versions of AEM. It ensures that your team stays up to date.
Interested to know why it is the preferred one and why you should move to this platform?
AEM majorly offers:
1. Built-in DAM: AEM’s Digital Asset Management (DAM) has the capability to enable you to store your content and easily organize your visual assets on the cloud, enabling your teams to access project files from multiple locations. These storage and management systems improve work efficiency with great intensity.
2. Creative Cloud Integration: Knowingly, it is the perfect and most reliable way to fill your business’s marketing and DAM gaps. You get very smooth workflows and can efficiently deliver very high-quality content that makes synchronization with your company’s face.
3. Improved Search: For the high-quality and improved search, AEM enables you to add metadata and tags along with the files uploaded in the cloud so that media can be easily accessible from here. This way, you will spend less time while looking for the accuracy of media, and it makes searches faster and improves the efficiency rate among the team.
4. Better Task Management: AEM provides the workspaces for numerous projects and frees the dashboard from clutter. Every member you see has a dedicated role in the structure. All they have to do is work in harmony among different clusters. The features such as comments and annotations would provide feedback and make it an all-in-one best workflow one can ever gain in the business.
5. Visual Media Conversion: This exclusive conversion tool automatically differentiates your files into other or recommended formats. This will engage your audiences across different platforms and modes.
6. Efficient Video Management: AEM gives its best value when you showcase your products with the help of a number of videos on multiple screens. What will this do? It leverages the customer’s experiences and ameliorates brand loyalty. All this happened due to the tools offered in the insights and analytics. So, you can easily understand visitor behavior and manage the content efficiently.
7. Personalized Content: AEM bestows you with a platform to deliver media content that raises your brand’s personality. You can get customized solutions to your customers and provide an experience that speaks.
Maximize your long-term ROI, experience cost-savings, time savings, and increase productivity with AEM. Organizations must meet the customers growing demands, and that can further proceed with the extensive resources and cross-channel digital experiences. Big things start with little beginnings. Enable the growth of your future business today with AEM.
Read more: Top Reasons to Migrate to Adobe Commerce
Prashant Kumar is a senior Lead Project Coordinator who loves to share his views on diverse topics. He is currently associated with Seasia Infotech, a software development company. He holds great knowledge and experience in technical and creative writing.