How to deal with Invalid or Broken Links on your WordPress site?

Broken Links

Last Updated on September 6, 2023 by Team Experts

At least once, this has been a reality for us. You have spent a significant amount of time researching a particular item on the internet. When you believe you have found it, you click on the link, only to be directed to a page that does not provide further information on the topic. This is referred to as a 404 error, which can also be a broken links.

What Exactly Is a Broken Link?

–          A link on a website is said to be broken when it is no longer active because the website in question is dealing with one or more of the issues:

–          The web page you were looking for has been relocated or removed entirely.

–          The website no longer contains the web page that was being linked. The website owner has a link on their page, but it has an incorrect URL entered for it.

Although Google has told us that 404 errors may not be harmful to your SEO, having broken links on your website can be detrimental to the experience that users have while on your site and can cause more excellent bounce rates.

Installing the necessary plugins that will do the job for us is the most effective way to eliminate such problems. One of these plugins is WP 301 Redirects. This will allow you to retain your visitors to your site for a more extended period and boost engagement with your content.

WP 301 Redirects

Automatically redirects invalid or broken links and manages affiliate links. These parameters are handled through an easy-to-use dashboard. This plugin prevents removed sites or pages from causing 404 errors. The plugin also handles changing your site’s URL. This can be a problem if you’re redesigning your site and switching URLs. This means you must alter every page and post’s URL. This is time-consuming. You can program the plugin to redirect every page and automatically post the URL you adjust.

Harmful bots and spam will be rejected and presented on a regular 404-page, so only relevant traffic will be tallied. The plugin eliminates the need to rewrite all URLs.

Instead, the plugin redirects faulty links to the relevant page on your site, so users aren’t stuck with a damaged site, and you lose traffic and conversions.

If a visitor misspells the URL of your site (misspells a word or adds a space they don’t notice), they will still see the right content and not a 404-error message that can hurt your SEO. The plugin can recognize minor errors and display the right page.

How to install the plugin?

Installing the plugin is a very straightforward process. You will need to sign in to your dashboard and select Download from the menu.

Then, navigate to the Plugins menu on your WP site, and select the Add New button.

After the file has been uploaded, click the activate button.

After that, you’ll be directed to the Settings page via the notification.

You should now return to your dashboard, where you should copy the license key before saving and activating it.

Paste and activate it – and that is it! Your plugin is now fully activated!

Key characteristics

Let’s review the most crucial plugin features. WP 301 Redirect automatically redirects erroneous links to the correct page. You won’t need to worry about changing your site’s ULR to redirect. The plugin does it.

Set up automatic and manual redirect rules to boost site traffic. Track 404 and reroute logs from your dashboard to monitor site traffic. Here you can see reports on your visitors to assess your audience better and optimize your site. With an easy-to-use dashboard, you can check all your site metrics in one location and rebrand the plugin. So, it fits your brand and website layout, and people won’t be confused. You may add all these great features without learning or changing any code, which impresses your clients.


You can put up several types of redirects depending on your needs. Different scenarios require different redirect rules.

Basic redirects include:

–          The most common redirect is 301, used when a site’s old URL no longer works. This opens the new URL in the browser.

–          302 redirects a site temporarily offline.

–          Temporary solutions include 304 and 307 redirections.


So, get this plugin. It saves time and ensures visitors reach the right page and URL. You still get audience reports and superb support if anything goes wrong. The plugin is user-friendly. You don’t need coding expertise.

We hope this review helped you understand WP 301 Redirects. You need to master the plugin. The plugin is cheap and has many essential features.

Read more: Benefits of author boxes for WordPress websites

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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