If you decide to promote your product or service on a website or a blog, simply putting it there is not enough. Search authority is an essential factor for those who want to make the website reliable for users and search engines. That is probably the main criterion for Google to decide about the rank of a web page. So, we are glad to briefly share with you the main points about how to make search engines trust your website.
Search Authority: the Core Principle
Only a decade ago, it was as easy to get the highest rank in search results as to stuff your page with keywords. You did not even need to care about the connections between them, and even less for the senses.
Today, Google works for excellent user experience and satisfaction. That is why he promotes pages that are valuable and interesting for users. And that should be your main focus, too. If you create your content for your target audience, you should not care much about special optimization tricks, as your credible source will already become a Google trusted site.
However, we are here to suggest some approaches that will help you to fine-tune your pages and step a bit further towards the desired rankings. Read on to discover the essentials and implement them strategically in your promotion campaign.
The 3 Most Effective Tips to Improve SEO Trust
1. Create Outstanding Content
Content is the core of your website, blog, service, or product promotion. It is the main means of interaction with both Google and users, the main thing that can prove that your website is reliable.
Content making is about showing your expertise. Before you cover any topic, make sure you learn enough information to call yourself an expert. To show it in your texts, refer to credible sources, stats, etc.
However, being professional does not mean making your content complicated. It is better to use simple language and understandable structures so that everyone from your target readers could get the message. The simplicity of delivery is what makes you even more skilled.
Do not be afraid of long-form content, as Google appreciates it. The more comprehensive your piece is, the fewer questions your readers will have after reading it. In addition, such ultimate guides and case studies attract backlinks, which is an essential part of content promotion. But we will cover this point a bit later.
Last but not least, make your content diverse. Include infographics, illustrations, GIFs, or anything that will back your text information up and make it more interactive. Never forget to optimize your visuals, though.
2. Turn SEO into Routine
Off-Page SEO
You may have heard of a wide range of off-page SEO tactics that vary from guest posting and creating a business social media account to developing one-of-a-kind tools or seeking exclusive data.
All of these methods are valid, but the core of this variety is link building. Whatever you do in the context of inter-business communication revolves around earning high-quality backlinks from authoritative websites.
That is because the number and the quality of backlinks indicate the credibility of your content in the eyes of search engines. The more reputable people refer to the information on your pages, the more valuable it seems to Google, and the more trusted your website seems.
Backlinks deserve the whole other guide, as this topic is pretty all-embracing and deep. You can become an expert in link building or learn about the price for paid backlinks if you do not want to place this approach at the center of your attention.
On-Page SEO
This category of SEO implies everything you do within your page to make it more crawlable for search engines and, consequently, searchable for the users on the web. Let us break it down to the main aspects:
- h1 and h2 tags for the title and subheaders;
- appropriate keywords included in the title, subheaders, URLs, alt texts for images, and throughout the content but not excessively;
- short and readable paragraphs with bullet and numbered lists to make your content more structured;
- high-quality optimized visuals;
- readable URLs without redundant words, symbols, or punctuation;
- internal linking;
- convenient navigation and clear website structure;
- lightning-fast page load speed.
We recommend taking these points to account while posting any piece of content on your website to make this routine consistent.
3. Provide Security for Users
User’s security is a crucial point when it comes to trust rank. Google wants to be sure that your website is safe and your readers’ and viewers’ sensitive data is out of danger. For that, you should protect your space against cybercriminals and malicious bots.
Use HTTPS for your website to show Google that your web page is protected. Otherwise, search engines will warn users that your page may be unsafe, which will in most cases alienate your visitors, and you will lose your potential customers.
What Comes Next?
Search engines change and complement their guidelines on website ranking constantly. That is why you need to keep up with those adjustments and remain curious about new trends and approaches to SEO and other promotion tactics.
Neverending improvement and maintaining the quality of what you want to deliver to your readers is what will make your business shine and prosper. We are hoping to come across your website in the vastness of the Internet very soon!
Read more: Why is My website not showing up on Google?
