Trends and Baselines for Instagram Stories Marketing

Instagram Stories

Last Updated on May 8, 2024 by Team Experts

Every day, millions of people use this feature to share photos and videos with their followers. As a business, you can use Instagram Stories to reach new audiences and promote your products or services.

In this article, we’ll show you some of the latest trends and baselines for marketing with Instagram Stories.

Instagram Stories Trends

The stories-based video was identified by one-third of marketers as the most important and popular form of video marketing.

However, when the people who answered that Instagram is their most essential platform were eliminated, Stories-based video ranked first among them (84%).

By platform, marketers revealed which types of video marketing they conduct, and Instagram Stories is utilized by the majority.

According to statistics from Digital Buzz, 83% of marketers who work with influencers utilize Instagram Stories. This information should put the stamp of approval on the fact that marketing with Stories is a priority for many companies.

The popularity of Instagram Stories will continue to grow throughout 2022 and beyond. As marketers become more familiar with the platform, their strategies and techniques will change accordingly.

So, if you’re interested in marketing your business on Instagram Stories, stay up-to-date on the trends and baselines for this medium. And be sure to test out different types of content regularly. If you find success with one style of video or photo content, try a similar approach with other formats as well.

Benchmark Data for Instagram Stories

The Rival IQ team conducted an excellent study on Instagram Stories that offers a lot of data about Story engagement, frequency of posting, and more. The typical Instagram profile was using Stories ten times per month, with top-performing accounts publishing at least 16 times every month. There were three or more frames in each story when accounts did post.

Pros and Cons of Instagram Stories Marketing

Let’s look at the advantages and disadvantages of using Instagram Stories.


The advantages of storytelling-based marketing:

  • Your loyal followers will not want to miss out on your news and will go out of their way to view them.
  • They’re immersive full-screen experiences: People only see the story when they read it. This is an excellent opportunity to follow a compelling tale.People may ask you things in private that they would not do so on the public. This is an opportunity to turn those discussions into sales. Furthermore, Instagram DM automation solutions are now available.
  • You can save your favorite stories to Highlights or Guides for future use, and they may become an evergreen supply of material.


The following are the drawbacks of marketing with Stories:

  • Creating content that disappears in 24 hours is difficult for marketers to comprehend.
  • You’ll need a continual supply of new material that may take considerable effort.

Instagram’s Marketing Strategies for Marketers

By 2025, nearly 40% of the United States’ population will have an Instagram account. Video content is driving significant growth across all of the major social media platforms, and Instagram plans to spend more in this area.

Let’s start by looking at some data from a 2021 Social Media Marketing Industry Report published by the Social Media Examiner. They conducted study interviews with over 1,000 marketing executives regarding their organic social strategies in 2021. Almost two out of three marketers (64%) intended to increase Instagram usage in 2021.

They then dove into their video marketing strategies on the most popular social media sites. A whopping 72% said they planned to do more with Instagram videos.


Marketing with Instagram Stories is a powerful way to engage and connect with your target audience in 2022. Video Marketing brings on a lot of challenges with it. Interested in learning more about Instagram Stories marketing? Be sure to check out our blog post on the topic!

As we can see from all of this data, there has never been a better time for marketers to incorporate Instagram Stories into their content strategies. Whether you’re looking to increase engagement on Instagram or improve ROI, using stories-based video content is an excellent way to achieve these goals and many others. So what are you waiting for? Start incorporating Instagram Stories into your marketing strategy today!​

Read more: 13 Best Free Instagram Analytics Tools

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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