How to Write a Product Description to Increase the Sales of Your Small Business

Epic Product Description 

Last Updated on July 15, 2024 by Team Experts

Writing well-crafted product descriptions is vital for driving more conversions and increasing sales. It contributes to a great customer experience and adds credibility to your store.

Research has shown that product content is vital for customers to purchase. With poor product descriptions, you miss out a whole lot.

 A well-knit product description combines storytelling, vital information, and SEO knowledge. Therefore, you should learn how to write product descriptions to increase your sales.

Remember, the customers land on your page to find the ideal product to meet their needs. Writing an effective product copy can be challenging!

But do not panic. This guide contains fourteen simple tips for creating product descriptions that will help you drive conversions.

1. Figure out who your target audience is

Determining and knowing your target audience is the first step in writing product descriptions.

Also, you have to make sure that your product or service attributes are most appealing to potential prospects.

It would be best to find out your buyer persona because it will assist you in determining which characteristics your target prospects will find most valuable. Plus, ask yourself these questions:

  • What elements brought people to your page?
  • How would your potential prospects recommend your product to their friends?
  • What qualities or advantages will pique readers’ attention the most?
  • What are your target audience’s general interests?

Considering these crucial questions will help you craft an amazing copy. 

2. Narrate the entire story

A good product description should include all pertinent information and persuade the consumer of its advantages.

Covering all the questions and concerns that people have in their minds helps you evoke their emotions.

3. Explain your product’s features and benefits

Obviously, it will be your favorite portion. So, you should write all the benefits of your products. 

Most importantly, you should explain that your product has the best features and specifications.

Remember, your prospects want to know how it will help them. Accordingly, you should state how your product helps the buyer fix his problems and live a better life.

4. Educate people about your product

A top-notch product description assists your visitors in learning more about the products you are selling. 

Remember, the objective of a product copy is to describe a product to a customer. A strong product description helps your clients make smarter purchasing decisions. 

5. Use a word counter to keep track of the article’s length

Reaching a specific word count is not as simple as most people think. Therefore, professional copywriters and content writers take advantage of an online word counter to keep track of word limits.

Benefitting from a word count online tool helps to stay inside a particular length and write a winning product description. In a nutshell, a reliable word counter allows you to measure character and word length precisely.

6. Use bullet points to make it easier to read

Remember, lengthy product descriptions are not essential in most cases. Therefore, you should keep the product description short and simple to read. This is when bullet points come in handy.

7. Include product’s keywords

If you write a solid product description, it’s crucial to remember your primary and secondary keywords. Using the proper keywords will assist your site to rank in the search results.

Accordingly, keywords related to your products should be added to your product pages.

8. Build trust with your prospects

Good product descriptions build clients’ trust in your brand.

Customers are more inclined to trust your store if they receive all of the crucial information about your product without asking any further questions. 

Furthermore, getting all the information strengthens your relationship with them. 

9. Use natural tone

Does your description sound like a real discussion you would have with your friend if you read it aloud?

If your product description does not sound like something you would say to a buddy about the product, it’s time to breathe new life into it.

Using a natural tone will assist your customer in connecting with your business. Most importantly, you should write in a natural tone. 

10. Use photos and mixed media in the description

Many readers skip reading the text in favor of viewing photographs or videos. So, it’s more vital to show than to tell in some instances.

To highlight a product, keep your word descriptions short and utilize icons, photos, and mixed media like video instead.

11. Include creative taglines

Adding innovative taglines to your product descriptions is an impeccable step.

Renowned companies and brands have customers that they can only reach via social media or email. Here, originality takes precedence over keywords.

12. Use powerful words to increase your persuasiveness

David Ogilvy suggested that some compelling words boost the persuasiveness of your descriptions.

Following are some of the most impactful words:

  • Suddenly
  • Now 
  • Announcing 
  • Introducing
  • Miracle
  • Magic
  • Quick
  • Hurry 
  • Amazing
  • Sensational
  • Revolutionary

13. Use social proof to increase sales

When it comes to improving conversion rates, social proof is essential. And when you talk about crafting conversion-oriented product copies, including social proof is a requirement. It involves the following elements:

  • Social media shout-outs
  • YouTube or social media video reviews
  • Product reviews on your website

Social proofs have a psychological effect on visitors in order to make a purchase decision.

14. Add a FAQ section

You must consider this section from the perspective of the customer. It takes a long time to email you and get a response.

If you have the most common queries and answers on the site, you can speed up the conversion process and save time for your support team.


A product description should be brief and to the point. Include search-engine-friendly keywords as much as possible. If you do not have enough room in the description, include them in the product title.

Focus on employing powerful words in your descriptions; if nothing else, to make the product stands out.

A tailor-made product description is clear and skimmable.

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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