Earlier for getting ideas of home décor and finding new recipes, a large number of people were using a social media platform known as Pinterest. But today this platform has gained a lot of popularity that you can find links, graphics and photos here. You can also market your business by using this platform. Now I am going to describe how to use a Business Pinterest Account for Marketing and Brand Growth.
Pinterest marketing
For growing brand awareness and reaching a new audience you can use a strategy of social media marketing by incorporating Pinterest in your trade and using some tactics. This is known as Pinterest marketing. This platform has been utilized by marketers of social media for the purpose of:
- Growing online presence and reaching a new audience
- Driving so much website traffic
- Encouraging conversions
We can say that making money and reaching a large number of people is possible by using Pinterest. The monthly active users of this platform are 459 million and, in the world, this social network is the 14th largest. This platform has been used for discovering new products or brands by a large number of Pinners and these weekly Pinners are nearly 80 %. You can also get positive inspiration on this platform.
Various ways of using Pinterest for business
1. Build a strategy of Pinterest marketing – There are various ways of building a strategy of Pinterest marketing:
- Set the goals.
- Get information about that demographic and audience on the Pinterest whose possibility of using this platform is much more.
- Get information about that target audience which uses Pinterest and is specific to your brand.
- Learn whether this platform has been used by your competitors and what activities they perform here.
2. Write captivating content and use pins – You can write captivating content and use pins in a number of ways:
- By using images that are vertical – A large number of people use mobile for browsing this platform and these people are nearly 82%. An image looks awkward after cropping. So, it will be good if in an aspect ratio of 2:3 you shoot the photos.
- By considering the quality of your video and image – Pinterest recommends using video and image of the highest quality. Don’t do pixelation here.
- By using a copy that is descriptive – After seeing a copy of this kind the visitors will take interest in clicking on the links. For improving SEO, you will get a lot of help from descriptions of these kinds.
- By using a headline for your text – For reinforcing the visual message you can use a headline for it.
- By including your brand identity in the pins – If at the time of Repin shuffle you don’t want to lose your brand then your Pins need to include your logo in them.
- By ensuring yourself that the links are working properly – Your brand will not get any help from the links that are broken. It will not be good for you if the Pinners go to a 404 page. Ensure that the best UX can be given to the Pinners with quick loading of the page that appears when someone clicks on the Pin’s link.
3. Use Pin formats of different types – Don’t think that this platform is for sharing images only. You can encourage Pinners to purchase from your online shop by Pinning a video.
4. Use boards carefully – Sometimes in knowing certain things and specific topics, a number of Pinners take interest. You can reach these people with the help of brand boards. We can also say that the promotional boards can be used for including your boards having content that is inspiring, engaging and useful and your brand does all this.
5. Do the SEO of the Pins – If in the hashtags and descriptions of the Pins, you incorporate the keywords then a visitor can easily find the Pins of your business by searching on this platform. For boosting the Pinterest SEO of your brand, it is necessary to avoid content that is duplicated. Along with this, Pinning your business site’s new content is possible with the help of Rich Pins.
6. Display ads on Pinterest – By displaying ads on this platform you can do your business’s marketing. On the basis of age, location, interests and keywords ads can be targeted by the advertisers on this platform. There are different types of people on this platform that can be targeted by the advertisers:
- Individuals that have made an earlier visit to your site.
- Individuals that are using your Pins.
- Subscribers of your newsletters.
