There are plenty of great ways for you to get your name out there on the web. As a new business owner, this is bound to be your first concern. One of the best methods you can use is to stream videos on an online video platform. There are plenty of pro-level benefits to be gained. Here are a few of the best of them.
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Video Hosting Keeps Viewers on Your Site
Perhaps the main reason to make use of a hosted Video Platform is to keep viewers safely on your site. You don’t want the link they click to take them to see the video on YouTube or Daily Motion. Once they land there, they will be exposed to other content that makes them lose focus. You want to keep the video on your site so as to hold your viewer’s interest.
Video hosting sites are really the only service that will let you do this. The free hosting sites that you can make use of just don’t include this feature. It’s one that you have to pay a few extra dollars to procure. But when you add up the sales you have saved by not distracting a lead, it’s all well worth it.
You’ll Get Better Data for Your Videos
Another very important benefit that you will be able to take full advantage of will be far superior data for your videos. You will be able to note when they arrived at your video, where they were coming from, where they went after viewing your video, and whether or not you ended up gaining a sale from them.
This is data that you can immediately put to work for your business. You can use it to build an accurate profile of the type of person who makes up your target demographic. You can learn what type of sites they visit, what kind of goods they buy from you, and even what many of their associated interests might be.
You Have More Control Over Your Branding
Another reason to consider using a hosted online video platform is to gain more control over your branding. Many free hosting sites have the caveat of branding their own page along with your video. Thus, when a visitor views your video on a hosted platform, they are exposed to all of the brandings the site engages in.
When you pay the extra fee to have your video hosted in a more professional manner, you gain the benefit of having an extra level of control over your branding. You can brand your video content in any way you wish. This will be all the more certain because your visitor doesn’t have to leave your site in order to view your video.
Online Video Platform Tend to Enjoy More Security
When it comes to video streaming, you may have a lot to learn. This is not practiced on par with rocket science but there is certainly a bit of a learning curve. One of the first things you should know about using a video hosting platform on the web is how secure they are.
Because phishers and hackers love to operate on the edges of the web, you need to be extra careful. You have to come into such an area as a video hosting platform knowing that extra security is needed. The people who secure these sites tend to do an excellent job staying vigilant in these matters.
For example, you can use the inbuilt security features to control who sees your videos and who can’t. You can also hide the embed code to make sure no one can steal the video or add malicious malware into it. There are plenty of free hosting websites but they don’t tend to offer you these superior advantages.
It’s Time to Get Your Content Hosted
There is no better time than now to get your content hosted in the proper manner. You have plenty of choices as to the venue. Once you have your video content in place, you can link to it from all over the rest of the web. You’ll have a safe haven to host your content even as you share it with the public.
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