How Business Can Increase Revenue with QA Automation

increase business revenue with QA automation

Last Updated on June 28, 2024 by Team Experts

Every single software, website, or mobile application needs to be tested comprehensively and carefully before putting it on release. Otherwise, significant security vulnerabilities, minor bugs, or other severe issues can occur, and that can put your business at risk. Due to the pressure of releasing more frequent updates to mobile and web apps and fulfilling the development & designing needs of customers, it becomes necessary for companies to rely on quality assurance (QA) automation testing.

QA automation is the process in which a separate piece of software or testing tool is used to test the software, mobile apps, and websites during the development and designing stages. With test automation or QA automation, one can increase business revenue with QA automation the overall efficiency of software and give the assurance of robust software quality.

There are various particular test automation tools available on the internet, especially to implement automated test cases and compare both actual and expected results. The most excellent business perks of automated testing are you can test any software again & again anytime without doing the toughest manual labor.

Check out the ways how can you increase business revenue with QA automation or how QA automation makes it easier for business owners to generate huge ROI (Return-of-investment).

Effective Test Automation Strategies to Increase Revenue in Your Business

Select the Right Test Automation Tools

While working on a business project, many challenges are faced by software testing companies not because they don’t know about testing but because sometimes they don’t invest in the right test automation tools. Thus, choosing the right test automation tool is necessary to make the right strategy and implement the right test cases.

Some Best Automation Tools to Consider:


Selenium is a very popular web testing tool and suitable for test automation. Large browser vendors mostly use this tool when it comes to automated web browsers across different platforms.

The latest version of Selenium is Webdriver that is designed with a more concise and simpler programming interface to address the issues that occur while working with Selenium APIs. The benefit of Selenium is it allows testers to improve the functional test coverage. It is compatible with all browsers like Firefox, Chrome, Safari, Mozilla, and IE that is beneficial for you if you want to automate the process of browser testing and help businesses get their websites faster after removing all errors & vulnerabilities.

When Selenium is used for automated testing, it provides numerous benefits such as ease of implementation, flexibility, reusability & integrations, open-source availability, language & framework support, faster go-to-market & parallel test execution, less hardware usage, constant updates, and support across various operating systems.


It is an open-source tool for automating mobile, web, native, and hybrid applications on Android and iOS platforms. With this cross-platform tool, you can write tests against multiple platforms (Android, iOS) using similar APIs. Moreover, code reusability is allowed between Android and iOS test suites.

Appium allows you to use your preferred frameworks, test practices, and tools. The purpose of Appium is to automate any mobile application with any test framework and any language.

You can utilize suitable Dev tools to write tests. It doesn’t require SDK or recompilation of the app. It supports both emulators and simulators for automation testing.


JMeter is a Java application and an open-source testing software designed to cover a wide range of testing categories like performance testing, functional testing, regression testing. It can be utilized to simulate a heavy load on a group of servers, objects, or networks to examine the overall performance of the software under different load types or obtain a graphical analysis of performance.

It is simple to use and has a user-friendly UI that doesn’t need much programming language. It has a Thread Group feature that tells whether the software performance is good or needs any improvement.

Test IDE of JMeter allows you to record the tests from native applications or different browsers. It ensures an easy installation on any operating system and hassle-free testing of APIs and databases.

Also read: Offshore Outsourcing: Recruiting and Handling an Efficient Team

Know the Importance of Automated Testing

Automated software testing can greatly increase efficiency, reduce overhead, and decrease the time spent on testing if proficient test engineers do it because they know how to complete critical testing tasks in a shorter period.

When executed in the earliest phases of the SDLC (software development life cycle), automated testing helps improve the efficiency of development time. It requires less human interaction and can save many hours of testing time if everything plans and runs perfectly.

To help businesses drive better ROI, companies should first use the right test automation tool and write those scripts that are easy to reuse and customized while testing the different areas of the application.

One of the excellent advantages of test automation is it offers wider test coverage and allows parallel execution. Hence, knowing the importance of automation testing is vital, which some companies already give it for continuous integration, meaning the app/software is built, tested & deployed two or more times in a single day or whenever the client wants to address any flaws from the application.

Decide What You Need to Automate

The first rule of test automation is to identify what you want to automate in the project. For this, get a detailed understanding of the project requirements such as the project’s scope, project type (mobile/web/desktop), and your team’s strength for a particular coding language. All these processes you should do before working on the test automation.

Remember that the ROI of any test automation tool depends on the project need, i.e., what amount of test cases needs automation and how important it is to automate the testing activities.

It can help if you focus on other factors such as the software environment, network and hard work dependencies, and the application under test (AUT). All such aspects can help you examine what things need automation.

For test automation, you need to have a look at the following things:

  • Non-functional testing such as performance benchmarking and security testing is hard to test manually.
  • Tests that are related to any application could contain more errors or defects.
  • Test cases can demand complicated calculations and complex data crunching.
  • User actions need environment setups periodically.
  • The nature of test cases can be highly repetitive.

Develops Automated Tests that Need Less Maintenance

It can be challenging to write automated tests for applications, mainly when UI and its functionality often need updations. Your test scripts should have self-healing properties because the automated test scripts may not long-lasting for the subsequent versions. To prevent this, you can locate UI objects & properties while writing any kind of test scripts.

Other than that, always use unique identifiers and names for UI controls because it can ensure that the automated tests don’t get affected whenever you make any changes in the software or application’s UI (user interface). By doing this, you can experience the smooth functioning of automated tests and help businesses generate more revenue faster.

To Conclude

These are some simple and useful test automation strategies that one can consider for better insights, improving accuracy, faster feedback cycle, reducing business expenses, reusability of the test suite, faster time to market, saving time, and obtaining many other benefits for different industry verticals.

We share with you that test automation is the key to boost your marketing ROI. Still, you don’t need to automate each and everything because millions of test cases are created for a product, and if you automate each and every test case, it can cost a vast amount of money to you & business owners. Thus, using the right blend of manual testing and automation is the technique to meet the growing needs of customers who want to get high-quality and bug-free applications before the expected time.

There is a famous saying – “Quality is free, but only to the people who don’t make faces while paying for it”. Modern testing trends are agile software development, DevOps, continuous integration (CI) & continuous development (CD) that you can prefer as the software testing company for QA automation and help increase business revenue with QA automation.

Also read: 4 Tips To Make Your B2B Sales More Successful

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Anil is an enthusiastic, self-motivated, reliable person who is a Technology evangelist. He's always been fascinated at work especially at innovation that causes benefit to the students, working professionals or the companies. Being unique and thinking Innovative is what he loves the most, supporting his thoughts he will be ahead for any change valuing social responsibility with a reprising innovation. His interest in various fields and the urge to explore, led him to find places to put himself to work and design things than just learning. Follow him on LinkedIn

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