How to Start an Insurance Company: A Guide for up-and-coming Businessmen

Insurance Company

Last Updated on February 25, 2022 by Team Experts

Insurance is a growing market in most parts of the world, and plenty of entrepreneurs are looking to invest in it. Insurance company however, insurance is a complex industry with many business and regulatory hurdles that you need to go over to reach success. While it may be a high-risk business venture, there are many ways to create profits in the industry. 

If you’re an up-and-coming business owner and want to become an insurer, it’s time to learn more about insurance companies and how they work. Here are some tips and pointers to help get you started in the industry.

What do insurers do?

It may seem like an obvious question for people that have dealt with insurance before, but plenty of prospective insurance company owners aren’t as familiar with the industry as they should be. Insurance seems like it’s pretty straightforward, but there are a lot of complicated aspects that need to be understood well. 

The main point is that insurers charge customers to insure against specific risks. If no claim is made and no risks are realised in an incident, the insurer keeps the money that is invested. Should there be a claim, the insurer pays a much larger determined sum as compensation. This part of the business is pretty straightforward, but the regulations and calculations that the business involves can get a lot more convoluted. Having experience in the industry can help, but there’s no guarantee that it will lead to success. 

What is the competition like for insurance companies

Make no mistake—There are plenty of insurance companies out there. Institutions like The Bank of England and Bank Australia regulate hundreds of insurers, and around a quarter of them are involved with life insurance specifically. 

There’s a lot of competition for insurance, though the number of competitors varies depending on the type of insurance company. Life insurance is especially competitive, while other, general types of insurance companies may have fewer contemporaries to compete with. 

If you carve out a specific insurance niche that has high demand, it’s possible to become a top-tier insurer rather quickly. However, this can be a massive financial risk if you don’t do the necessary calculations beforehand. 

Are insurance companies worth it?

There’s no easy way to answer this question without asking some follow-up questions. What type of insurance company? Is the market saturated with affordable insurance plans? Are you starting the company from scratch or buying a well-established insurance business? 

Depending on the answers, you can get a completely different answer for the original question. This is why it’s so important to analyse the market thoroughly before you begin investing in an insurance company. 

Choosing a business model

There are many different types of insurance companies out there and each of them has its own distinctive benefits and drawbacks. Depending on the business model, you could be looking at a relatively easy market entry or a complete management nightmare. This is exactly why you should first take a look at all the options you have at your disposal before you start a company. 

You can choose to create a direct seller, surplus lines company, standard lines carrier, captive insurance agency, alien insurance firm, or any of the other numerous types of insurance options available. Some of these models are more high-risk and high-reward while others are considered slow burns that can make relatively safe profits in the long run. 

Writing a business plan

Once you’ve researched the local market and chosen a business model, it’s time to write a business plan for your insurance company. For starters, you need to define your target audience and customer base. Identify their insurance needs and figure out how to market to them directly. Different companies will market and sell their insurance in different ways. For example, insurance software companies can decide to sell to individuals directly or make deals with corporations for a large number of services at a better price. Having more customers and higher initial profits is great, but having reliable clients for the long term might be even better. 

Decide what services you will offer and set goals that are realistic for the business model you’ve chosen. A business plan should always include a mission statement and executive summary. Potential revenues and expenses should be estimated well before you actually open your business, as the numbers can give you a good idea of what to expect for your first year. Startup costs could end up causing issues right at the beginning, and you need to be able to identify them as quickly as possible. 

Consider hiring sales teams and marketing managers to better reach out to clients. If you prefer to communicate with clients directly, find out how you can get in touch with them. Include marketing strategies and legal requirements in the business plan, as your company won’t be able to function without them for long. 

Obtain necessary licences

It goes without saying that starting and running an insurance company is far from simple. These institutions are regulated by state and federal governments, meaning that registration and licencing are often requirements. Depending on the type of insurance company you intend to start, you may have to deal with a lot of paperwork. During your market research, make sure that you go over all the legal requirements for your business. Sticking to these requirements is imperative if you want to avoid massive fines and criminal charges. 

As is the case for many other businesses, insurance companies might need insurance of their own. Business owner policies are the recommended choice, but professional liability and worker’s compensation are considered essential. Surety bonds may be a regulatory requirement depending on your location as well as the type of insurance that you provide. 


Starting an insurance company can be a monumentally difficult task, but it’s far from impossible. Whether you want to offer a unique type of insurance that no other company offers or stick to something simple like life insurance, you need to do extensive research in the market. There are plenty of factors to consider if you want to maximise your chances of success in the business. 

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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