How Digital Marketing Is Helping Businesses Retain Customers During the Pandemic

Retain Customers

Last Updated on April 11, 2024 by Team Experts

Brisbane, the capital of Queensland, is the third-most populous city in Australia. It is a warm and welcoming city and is one of Asia Pacific cities with the largest GDPs. Known as one of Australia’s business hubs because of its growing economy, Brisbane also offers world-class educational institutions and modern infrastructure making it a world-class city prepped for growth. 

Brisbane is still a mix of the old and new, with businesses varying from the traditional such as fishing, mining, and farming, to newer service activities such as banking, real estate, tourism, and technology development; there is a burgeoning demand for digital marketing in Brisbane or companies that offer strategies that would help businesses thrive especially during trying times such as the pandemic. 

The COVID-19 pandemic has had a huge impact on the Australian economy, affecting both small and large businesses. Digital marketing agencies have been instrumental in helping businesses improve retain customers and effectively improving website traffic. Some of the ways that they can help.

They Provide Innovative Campaigns

With the use of social media and content marketing, digital marketers can exploit the needs of the businesses’ target audience and offer new discounts and deals. As a result, discount offers have become an important way of enticing new retain customers and nurturing old valued customers. 

Platforms such as forums, social media groups, survey polls, and even Google trends may be analyzed to determine the target audience’s needs. In addition, useful content materials such as blogs, videos and podcasts can communicate these deals in a friendly and supportive tone. Because everybody’s money is tight, helpful discounts go a long way in boosting traffic and ranking of some businesses. 

They Offered New Income Opportunities

Ever heard of Affiliate Marketing? It is a highly profitable type of digital marketing, which involves a partnership with an online business where you earn a commission from every sale or lead you to bring to their business. 

This strategy is being used by digital marketing in Brisbane during this pandemic because it provides a win-win situation. People who suddenly need income have an opportunity to earn a little, and businesses can reach a new target audience or consumers in niche communities through these affiliates. 

Whenever a user clicks on a provided link by your affiliate partner, you pay them for the site traffic and subsequent sale. Thus, it is cost-effective because you can dictate your cost-per-click and only pay for actual sales.

Marketers Strengthened the SEO of Businesses

Most marketers are focusing on making websites of businesses SEO capable. They utilize the searches related to coronavirus that are trending and apply these to the websites’ content. Content can also be scheduled while making sure they are engaging and informative, especially regarding your business’s policies when it comes to coronavirus and other related queries. Some digital marketing companies also analyze top trends in coronavirus-related user queries and provide businesses important solutions that are not offered by the competition. 

The pandemic has brought many obstacles for businesses and in everyone’s lives in general. However, with the help of Brisbane City Council through their Economic Recovery Plan and digital marketing agencies, which have the experience, strategies, and equipped with the right tools, businesses can stay afloat and even create new offers that are more important in these trying times. Marketers also help keep businesses on top of things by ensuring that business information has been updated, keeping abreast with the changes to Google algorithms, and other little key factors that business owners could easily miss because they are busy with other aspects of their business retain customers. 

Also read about: Top Advantages of Local SEO for Businesses

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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