Live Shopping is Further Booming: How Can Small Online Retailers Benefit?

Live Shopping

Last Updated on April 11, 2024 by Team Experts

E-commerce has been on the rise for the past few years, and the online shopping boom is only projected to grow in the coming years. However, with this increase in online shopping comes a new trend – live shopping. Live shopping is where you can watch a video of someone else shopping in real-time and purchase the items they are buying. This article will explore how small online retailers can benefit from the growing trend of live streaming shopping.

What is Live Shopping?

Live shopping is a relatively new phenomenon that is rapidly gaining popularity. Live stream shopping is basically a live stream of a shopper purchasing items from an online retailer. The shopper will share their thoughts and opinions on the items they are buying, as well as any tips or tricks they have for other shoppers.

What are the Benefits of Live Shopping?

There are several benefits of live shopping that can be beneficial for small online retailers. One of the main benefits is that it provides customers with a more personal shopping experience. Customers can see the products up close and ask questions about them before purchasing. This can help to build trust between the customer and the retailer.

Another benefit of online retail live shopping is that it can help to build a loyal customer base. Customers who have a positive experience with a live shopping event will likely return and shop with the retailer again. This can help to increase sales and grow the business over time.

Finally, live shopping can also be used as a marketing tool to reach new audiences. By hosting live streaming shopping, retailers can attract new customers who may not have heard of their store before. This can help to increase brand awareness and expand the reach of the business.

How Can Small Online Retailers Benefit From Live Shopping?

#1 Live Shopping Helps Reach Global Customers

Live shopping is an excellent way for online retailers to reach global customers. Streamlining their products or services live allows retailers to connect with potential customers worldwide. 

This shopping type will also enable customers to get a feel for the retailer and their products before making a purchase. Small online retailers can benefit from live stream shopping by creating a buzz around their brand. Streaming their products or services live can generate interest and excitement, leading to more sales. 

#2 Live Shopping Improves The Customer Shopping Experience

When customers shop online, they often feel like they are not getting the complete picture. They can’t see the product in person and don’t have anyone to talk to. This can often lead to customers feeling frustrated and uncertain about their purchase.

A live stream shopping platform solves this problem by allowing customers to see the product in person and ask questions about it. This helps to build trust between the customer and the retailer. It also allows retailers to get feedback from customers about their products.

#3 Live Shopping Enables Live Engagement

Live shopping enables live engagement between retailers and customers. This interaction can help build trust and loyalty between a retailer and its customer base. 

Live shopping can also help retailers to build stronger relationships with their suppliers. By working with suppliers who offer live shopping, retailers can access exclusive products and deals they can pass on to their customers.

#4 Live Shopping is Cost-Effective

Live shopping is a cost-effective way for small online retailers to reach their target audience. By streaming live videos of products, retailers can provide customers with a real-time look at what they are selling. This helps build trust and confidence in the products, leading to increased sales.

#5 Live Shopping Offers Detailed Analytics

Live shopping offers detailed analytics to help small online retailers improve their business. Small online retailers can benefit from live shopping by using analytics to understand their customers better and improve their website and marketing strategies.

Live shopping can also help small online retailers and international online shopping websites save money by reducing the need for customer service representatives. 

#6 Live Shopping Helps Increase Brand Recognition

Live shopping is a relatively new phenomenon taking the online retail world by storm. One of the most significant benefits is that it helps to increase brand recognition. Small online retailers can use live shopping to reach a larger audience and get their names out there. 

A live shopping platform is an excellent way for small online retailers to boost their business. It helps them reach a larger audience, build customer relationships, and increase sales.

#7 Live Shopping Reduces Product Returns

Another benefit of a live stream shopping platform is that it can reduce the number of product returns. This is because customers can see the product before they purchase it. They can ask questions about the product and understand what they are buying. This helps reduce the number of cases where people buy something and then return it because they are unhappy with it.

What Trends Can We Expect to See in Live Shopping in 2022?

As live streaming becomes more popular, we expect more international online stores to offer this service. On the other hand, smaller retailers will benefit from this trend, allowing them to compete with larger retailers who have already adopted live streaming.

Another trend we can expect is an increase in the use of mobile devices for live streaming shopping. This is because more people are using their phones for shopping. For example, almost 70% of people said they used their phones for shopping in 2021, which is expected to rise further by 2024.

Finally, we can expect to see more personalization in live streams. Retailers will tailor their live stream shopping platforms to individual viewers based on their preferences and purchase history. This will create a more intimate and interactive experience that will keep viewers coming back for more.

How Can Small Online Retailers Prepare for the Live Shopping Boom?

  1. Small online retailers can prepare for the live online shopping boom by ensuring high-quality and competitively priced products. They should also have a good customer service team to answer shoppers’ questions.
  2. Small online retailers can also benefit from live shopping by offering exclusive deals and promotions to shoppers. This can help draw in new customers and keep existing customers returning for more.
  3. Finally, small online retailers should ensure that their websites are optimized for live shopping. This means having a fast and user-friendly checkout process. 

Following these tips, small online retailers can benefit from the live shopping boom.


It is evident that live shopping is here to stay and will only continue to grow in popularity in the coming years. This presents an excellent opportunity for small online retailers to get in on the action and benefit from the increased exposure and potential sales. Small businesses can tap into this growing trend and reap the rewards by offering live stream shopping events and utilizing other marketing strategies to promote them.

Read more: Common Ways to Earn Shopping Points And Coupons

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She has over 7 years of experience writing about technology, education, digital marketing, general and business. Her experience in the tech industry (fieldengineer, wowtechub, techsprohub, techinfobeez) has taught her how to write engaging, informative content that makes complex issues accessible to a wide audience. Follow her on Linkedin

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