Last Updated on November 2, 2021 by Team Experts
Reasons to Consider a Google AdWords Certification
If you are a marketing professional that works in the digital realm, you want to be sure that you are taking advantage of all the best tools available for you to do high quality, effective work. One of the best modern tools for any online marketing specialist is Google AdWords, now known as simply Google Ads.
The Google AdWords tool is extremely convenient and is a great way for any businesses to promote their business to their existing customers using Google’s resources. Any customer that shows up in both Google’s database and a client’s customer information list can be reached out to both online and offline by Google AdWords. Being able to utilise this tool to assist your clients with their online marketing needs is an incredibly valuable skill, which is why many marketers are seeking a Google AdWords certification. This article will cover some of the benefits of a certification course and where you can take them.
Why Get a Google AdWords Certification?
One of the best reasons to get a Google AdWords certification is that it validates your skills using the platform for marketing tasks. This can be a very valuable way to show your clients that they can trust you to operate their Google ad needs with expertise, efficiency and effectiveness.
Another great reason to get certified is that it will make it easier for you to use Google AdWords and give you confidence that your work is done to high quality standards. Even if you are a marketing expert with many years of experience, the value of knowing intimate details about how to use each individual platform or marketing space on the internet is unmatched. We all know that different social media platforms can have very specific techniques for posting effective ads and Google AdWords is no different, so particular knowledge of how it works is essential.
Where to Get a Google AdWords Certification
So now that you know that you need a Google AdWords certification, you need to know the best places to get certified. The easiest and most obvious place to get certified is through Google. They offer a wide variety of certifications through the Skillshop that cover different methods of using Google AdWords, including searching, display ads, video ads, shopping ads, ads within Google apps, and measuring the effectiveness of ads posted.
Training is available in twenty-two different languages, making it extremely accessible, even if your first language is not English or if you provide marketing services in other languages. The Google certification is likely the most widely respected training available for Google AdWords, and includes timed assessments for you to show the skills that you learned.
Certifications last for 1 year and can be maintained by reevaluation to ensure that you stay current on any changes or new developments within the platform. Be sure that you get your Google AdWords certification as soon as possible so you can start offering high quality Google ad services right away.
Read also: How is Digital Marketing Essential for an E-commerce website?
